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(Austonia/Instagram)
Austin has no shortage of personalities with a large social media following. From food to motherhood, we've got you covered on Austinites that have blown up on Instagram.
Here are 15 Austin-based female influencers you may want to check out.
Foodies
1. Rachel @austinfoodstagram
In five years, Rachel Holtin grew her Austin food Instagram page to over 91,000 followers. She made the account to post photos of her food adventures in Austin and gained popularity quickly. She has since made Austin Foodsta, a blog.
2. Koko @atasteofkoko
Starting out as a blog in 2010, Jane Ko, known as Koko, has expanded her platform to social media with over 77,000 followers on Instagram. She posts about different restaurants around Austin, as well as lifestyle content.
3. Kelsey @somuchlifeblog
Kelsey Kennedy started her So Much Life blog in 2016 as a helpful guide to the best restaurants and fun things to do in Austin. While still featuring the same kind of content on her Instagram, it has gained over 27,000 followers.
Lifestylers
4. Camille Styles @camillestyles
Popular Austin influencer Camille Styles has racked up 165,000 Instagram followers over the years. She is the editor-in-chief of CamilleStyles.com. Her Instagram page features lifestyle content, including home design and her everyday life.
5. Ava @ava.gg
Video game and lifestyle influencer Amanda Myddleton, known as Ava, is a popular Twitch streamer with a YouTube channel. Her Instagram page has over 81,000 followers, featuring her travels and video games.
6. Rachel @rachelprochnow
Lifestyle blogger Rachel Prochnow spreads positivity in her Instagram captions. Her pastel-colored themed Instagram page has almost 40,000 followers.
Fashionistas
7. Emily Herren @champagneandchanel
With a whopping 1 million followers, Emily Herren, showcases herself in effortless outfits available for purchase.
8. Ashley @dtkaustin
Stylist and Dressed to Kill owner Ashley Hargrove has grown an Instagram following of 155,000 followers. Her page follows a strict black and white atheistic of outfits and accessories.
9. Larissa Kate @larissalampiteli
Designer Larissa Kate launched her brand Larissa Kate Lingerie in 2016. Her Instagram showcases her style and designs she creates. She has gained over 18,000 followers.
Health and Wellness
10. Jo @joplacencio
Co-founder of women empowerment group Glam Soriee, Jo Placencio has a pink aesthetic on her Instagram feed with health and wellness products, as well as fashion. Her page has 141,000 followers.
11. Natalie Paramore @natalieparamore
Natalie Paramore found her passion for writing and taking photos in 2011 when she started her blog. Her Instagram, filled with healthy eating, her baby and fitness, has almost 25,000 followers.
Mothers
12. Olivia @livvylandblog
Olivia Watson, lifestyle blogger of Livvy Land, often used to post about style but since having her child, her Instagram and blog contain a lot more mommy and family content. She has 311,000 followers.
13. Sarah @deliveringmotherhood
Mother of three Sarah Viebrock is a labor and delivery nurse, as well as the motherhood content creator of Delivering Motherhood. Her content aims to help moms with living a healthy and balanced life. She has gained almost 57,000 followers.
Interior artists
14. Lee Anne Benjamin @leeannebenjamin
Home and style guru Lee Anne Benjamin posts home decor and fashion on her Instagram that has 459,000 followers. She has a blog Life by Lee and Youtube channel with fashion and home tips. Her husband Dylan Benjamin also runs his own blog and Youtube channel.
15. Erin Ruoff @hi_lovely
Erin Ruoff, home and lifestyle blogger of Hi Lovely, often features home design on her Instagram. She has over 45,000 followers on Instagram.
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Popular
Hensel Phelps created an iconic gateway into the Hill Country with the Austin 360 Bridge. (Hensel Phelps)
What would Austin be without its City Hall, Central Library or iconic 360 Bridge?
For 50 years, Austin developer Hensel Phelps has shaped Austin with city-focused landmark developments across the metro, gracing the top spot on Austin Business Journal's best general contracting list for years in a row.
In 1972, the company broke ground for the first time in Austin with the Town Lake, or Mopac Bridge project, connecting the developing areas of West Austin to the rest of the city.
Hensel Phelps broke ground for its first project, the Mopac Bridge, in 1972. (Texas Freeway)
The Town Lake Bridge was one of eight available bridges in Austin at the time of construction. (Hensel Phelps)
Since then, it's headed several projects, including:
- The Pennybacker (360) Bridge: After the Town Lake Bridge success, the company set out to build the world's second cable-supported bridge. Newcomers and native Austinites alike take to the nearby 360 Bridge Overlook Trail to see sunset views of the cliffside, copper-colored landmark.
- Dell Diamond Baseball Stadium: Since it opened in 2000, the Round Rock Express, the metro's Triple-A- Minor League baseball team, has held countless games at this 85-acre, 11,000+ capacity stadium.
- Samsung Fab 2 Chip Fabrication Facility: When Hensel Phelps helped Samsung with its second semiconductor project in the area in 2007, the grand opening ceremony was commemorated with the University of Texas Longhorn Band, UT Cheerleaders, pop singer LeAnn Rimes and a bald eagle to boot.
- Austin Central Public Library: With six floors, a rooftop garden and plenty of window views of downtown, Austin's Central Library project quickly became a central hub for the city when it opened in 2017.
- Darrell K. Royal-Memorial Stadium: The company has had a hand in all major expansions of the Texas Longhorns' longtime football stadium.
Austin's new Central Public Library first opened in 2017. (Hensel Phelps)
Through dozens of projects dotted throughout the region, Hensel Phelps' Southwest district manager and Vice President Brad Winans said the company's focus has always been the public sector.
"That's where we think we support and develop the city, from truly grassroots, truly local support and involvement in the community," Winans said. "Our job is to develop things that truly support the city, not specific to one business."
Austin's City Hall was constructed with native Texas limestone and built with sustainability in mind. (Hensel Phelps)
A University of Texas graduate and 30-year employee, Winans said that the company's 2004 City Hall project felt most impactful to the community. The building, built from both native limestone and recycled materials, embraced sustainability and high-tech qualities, including solar panels in its garage, while maintaining a classic Texan identity.
"It's a very hard industry to be a part of, but it's also very rewarding," Winans said. "For me, City Hall means a lot because the back in the day, we called it 'The Jewel,' and so it's great to be part of that."
The company has constructed at Austin-Bergstrom International Airport in the past and will continue to help expand the airport. (Hensel Phelps)
With 50 years under its belt, Winans said the company will continue to work on the "endless" development opportunities coming to the city, from expansion of the rapidly-growing Austin-Bergstrom International Airport to projects in the tech sector.
"Everybody seems to want to come to Austin," Winans said. "It'd be nice if things did kind of spread out a little bit, but right now there's still a very eager push to develop in and around Central Texas and I think (Hensel Phelps) will be a major part of that."
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(San Antonio Spurs, LLC)
Starting the next season for the San Antonio Spurs, you’ll see an Austin-based financial tech company on the team’s uniforms.
Self Financial announced a partnership with the Spurs this week, in which a patch with their logo will replace where Frost's was on the jersey.
RC Buford, chief executive officer for Spurs Sports & Entertainment released a statement on the partnership, which will involve community engagement. The organizations are launching an annual $10,000 award that will be presented to a leader of a local nonprofit or community impact organization.
“Self builds credit, the Spurs build talent and both build dreams,” Buford said.
“Our partnership will draw parallels between people looking to build credit and a talented young group on the basketball court committed to building a championship team. We believe the Self-branded Spurs jersey will become a symbol of this mission—self-improvement in pursuit of building dreams.”
This trails another announcement earlier this year from Self as the official credit building sponsor of the Moody Center.
At the beginning of the year, the team of nearly 300 employees switched to a new office at 901 E. 6th St. to accommodate the growing team.
Priding itself on helping people build their credit, Self launched in 2015 after CEO James Garvey went through his own credit mishap. Automatic payments on his credit card weren’t set up correctly. Months passed, causing his credit score to dip.
The Self team set up credit builder plans to help people budget and meet their financial goals. Here’s how it works: plans range from small to extra large, with the small requiring $25 a month for two years and the largest $150 a month for a year. With that, users can track their credit score and automate payments with the option to cancel anytime.
Currently, Self has more than a million active customers, and Texas is its top market.
Self is working with Spurs guard Josh Primo as a brand ambassador. In 2021 at 18 years old, Primo moved to the U.S. from Canada and became the youngest San Antonio Spurs player ever.
“As a young international player, Josh has no credit history in the US, and represents millions of young people who need to build credit and are working hard to achieve their dreams and goals,” Garvey told Austonia via email. “We’re excited to work with him as he gets started building credit and he continues to build his career.”
On Thursday, Self will be the presenting partner for the Spurs 2022 NBA Draft festivities, which will include official watch parties in both San Antonio and Austin.
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