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'It has to get better:' local retailers reopen for to-go service after weeks of shutdown

Robby Pettinato, principal toy curator at Toy Joy stores, reaches for a sound mixer on the shelf at Toy Joy on Friday. The mixer is also sold at Wild About Music, the store's downtown location, but crossover inventory was sent to the toy store after the music shop was deemed nonessential. Toy Joy was allowed to remain open because it sells educational toys. (Karen Brooks Harper)

Shelley Meyer, owner of the iconic Wild About Music shop in downtown Austin, was finally able to sell band T-shirts, music posters, and other music-themed gifts today for the first time in nearly a month.

Along with other shops defined as nonessential, Wild About Music has been effectively closed since a March executive order from Gov. Greg Abbott, but as of a new executive order issued last Friday, can now conduct business on a to-go basis.


"It has to get better," said Meyer, who also owns Toy Joy, Yummy Joy and Austin Rocks. "The more public it becomes that we're open, it won't just be us trying to tell the world. It'll be more of an expectation."

High fashion, novelty gifts, art, furniture—for weeks, merchants like these have been relegated to selling on national online marketplaces or simply waiting it out with no income.

Abbott's order impacted more than 90% of small businesses across the nation, said Dixie Patrick, president of the Austin Independent Business Association. The group represents about 1,000 independent businesses, about half of which are retail, she said.

Even businesses that the order defined as essential felt the burn. Business is down 70% at Precision Camera, which supplies audio/video equipment to news media and churches, said General Manager Gregg Burger. Customers who weren't regulars assumed that they were closed.

"Everyone will know to call us now," Burger said.

One challenge is to make sure businesses have access to the required hand sanitizer and cleaning supplies, Patrick said.

Another is that some smaller retailers have never been online before, she said, and now that customers can't browse indoors, it's much more important to the store's success.

"There is a subset of people who are really starting from scratch," she said.

At Wild About Music, Meyer and her crew have been moving a couple of guitars a week through reverb.com, a national online music store, but they are still at their highest annual inventory levels every February, when they stock for SXSW, which was canceled.

Their experiments with online sales were a bust in the past because there was too much competition with national online retailers, said Meyers.

Now they've revived their web store and consolidated all their shops' curbside and phone business at their Toy Joy/Yummy Joy location on Airport Boulevard to cut costs.

They also let customers browse their music store through Zoom or FaceTime by appointment—the closest they can get to in-person sales.

Hopefully, she said, it'll be enough for now. While she may be one of the city's larger local retailers, she also has a lot on the line.

"We've got a barrel of stuff and are in a barrel of hurt over this," Meyer said.

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A big announcement from Austonia

Howdy, and happy holidays.

I have some big news for you.

Austonia is now part of 6AM City, a fast-growing network of hyper-local newsletters across the country.

I’m proud to be telling you this, because 6AM City’s mission is very much like Austonia’s — a daily morning update on events, things-to-do and news, with an underlying mission of community building in the cities they serve.

If you’re not already subscribed, 6AM City’s Austin newsletter is called ATXtoday. One of its city editors is Laura Figi, who you’ll remember for her previous great work on Austonia’s newsletter.

I’ve been reading ATXtoday every day since it launched last year.

Starting this week, you’ll receive ATXtoday every morning and I’m confident it will become part of your daily wake up routine. Be sure to add hello@theatxtoday.com to your contact list (how to do that here).

Meantime let me thank you for your readership and support of Austonia, and convey my wishes for a great holiday season for you and those close to you.


Thank you,

Mark Dewey

Austonia CEO

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.