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Apple stores are now doubling as distribution centers as part of a plan to increase shipping speeds for online shoppers.
Customers living within 100 miles of an Apple store should expect faster delivery times, according to a recent Bloomberg report. That means Central Texas residents could receive their new iPhones, Macs and iPads delivered directly from its Apple Barton Creek store or its Apple Domain Northside store.
Products should arrive the same day or the next day, according to 9to5 Mac, an Apple-focused news site.
Non-coincidentally, Apple Inc. released plans Tuesday for its new iPhone 12 Pro and iPhone 12 Pro Max, the company's first 5G-compatible mobile device.
"With this new method, Apple will likely be able to better handle the high number of online orders for the new iPhones. Shipping products from its retail stores will also reduce operating costs, Apple told its employees," the 9to5 Mac report states.
The iPhone 12 Pro is available for online buyers starting Oct. 16 and in-store customers starting Oct. 23. The iPhone 12 Pro Max debuts shortly after, with online sales starting Nov. 6 and in-store sales starting Nov. 13.
Other highly anticipated products launching include the new iPad Air, over-ear headphones and a smaller HomePod, according to Bloomberg. In total, there are more than 300 Apple Stores in the U.S. and Canada.
But customers can't choose where orders originate, the report says. Instead, Apple's operations team decides, according to company sources.
The news represents another reminder of Apple's increasing presence in Austin. The California-based tech company is in the midst of a $1 billion expansion plan in Austin that includes a 3-million-square-foot campus near its existing office on Parmer Lane.
That is where the Mac Pro, "Apple's most power computer ever," according to CEO Tim Cook, is produced. Cook and President Donald Trump visited the Austin-based Apple facilities in late 2019 in anticipation of a Mac Pro redesign, which is also produced there.
In total, Apple employs 7,000 people in Austin, according to the company.
The Apple store in Domain Northside as well as the Barton Creek location are open on a limited basis for online pickup orders as well as appointment-only shopping and support.
More on Apple:
Video: Austin's new $1 billion Apple campus under construction
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Two former Apple employees, one who worked at the West Parmer Lane campus, speak out about their experience working at the tech giant. (Andrea Guzmán/Austonia)
Parrish, who lives in Round Rock and worked at Apple’s Austin campus as an Apple Maps program manager for about five years, is a leader of an internal movement at the tech giant. It comes at a time when the company is expanding its local presence with a new $1 billion Northwest campus with space for 5,000 employees.
Parrish worked at this Apple campus on West Parmer Lane. (Steven Joyner)
In August, the movement known as #AppleToo launched a website with the goal of organizing employees and sharing stories about alleged workplace harassment and discrimination. Austonia talked to Parrish and another former Apple employee who are part of the movement about their claims in what they observed while working for Apple.
“I’ve been advocating for members of my immediate team within Apple for several years,” Parrish said. “And when I realized that the issues that I was seeing with my own team were true throughout Apple, there was a natural transition toward, ok let’s expand this advocacy and instead be more of an advocate for everybody at Apple to ensure that we the workers at Apple are treated fairly and equitably and get treated as human beings.”
In the lead-up to her firing, Parrish faced an allegation that she had leaked details from a recent all-hands meeting to the Verge. She says she suspects it’s this, along with her advocacy, that influenced Apple’s decision to fire her.
“I didn’t do (the leak). And I know that Apple knows I didn’t do this,” Parrish said since a few employees including herself didn’t have access to that meeting due to a system crash that day. “I was still placed under investigation.”
As a requirement of the investigation, Parrish turned in her work devices. Before doing so, she wiped the files from her computer, saying she didn’t want her personal files on Apple servers. After a few days on paid suspension, she says human resources called and told her she’d been terminated with the reason being that she’d deleted those files.
Parrish is one of the leaders of the AppleToo movement. (Janneke Parrish)
Before Parrish’s firing, Apple was taking action on leaks and workplace organizing. An internal memo from 2018 noted a number of leakers they had caught were arrested. About a month before Parrish was fired, the tech giant had fired a senior engineering program manager for allegedly leaking confidential information. And in a September note, CEO Tim Cook sent a note to all Apple employees saying “people who leak confidential information do not belong” at Apple.
Austonia asked Apple about Parrish’s case and other matters at the company. In an email reply, the company said:
“We are and have always been deeply committed to creating and maintaining a positive and inclusive workplace. We take all concerns seriously and we thoroughly investigate whenever a concern is raised and, out of respect for the privacy of any individuals involved, we do not discuss specific employee matters.”
Another piece of Parrish’s advocacy involved career opportunities for workers, particularly those based in Austin.
Even though Apple upped their presence in Austin in recent years, Parrish said Austin-area employees couldn’t enjoy networking opportunities like California workers did as Apple events were held on the West Coast. Texan Apple workers shouldn’t have to relocate to move up, she said.
“For those of us in Austin, I noticed, especially for my department, my career options were extremely limited,” Parrish said. “I was told by a manager that if I really wanted to advance in my career, I would have to move out to California.”
Parrish said Apple employees in Austin do not have the same career opportunities as those in California. (Shutterstock)
Austonia spoke to another member of the organizing group AppleToo. She requested anonymity to not hinder future job prospects in the tech industry. She’ll be identified with the pseudonym Mary.
Mary said she’s worked at Apple since 2008 in Austin, starting off as a contractor in customer support at iTunes and moving around over the years, leaving the tech giant earlier this month.
“It’s too hard to advance and there are no opportunities for development so (I was) just kind of stuck in a dead-end job,” Mary said.
Mary felt that another challenge was being a woman at a tech company. Starting out, she says she was the lowest paid in a training class of mostly men with pay of around $30,000, which rose to about $55,000 by the time she left.
But aside from pay, communication also proved to be a hurdle. To make her persona appear gender-neutral, she changed how her name was displayed on Slack, the interoffice directory and over email to just her first initial.
“The hard part was when I would have to get into a meeting with people then I felt like my voice is giving me away now,” Mary said. “But when I could avoid having meetings, I felt like it did make a difference.”
Mary says there’s been some movement in the right direction. An internal memo in November affirmed employees’ right to discuss pay after it had shut down employee-run pay equity surveys and an employee-run Slack channel. Earlier this month, it announced new efforts in a racial equity and justice initiative.
“We all want to see positive changes from Apple,” Mary said. “We all want them to look at wage disparities. We’d like to see more diversity—more minorities in leadership positions, more females in leadership positions.”
Still, Mary feels there’s more to be done. “I wish Apple was more responsive at making bigger changes,” she said.
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