Small businesses have struggled through a long and arduous year, working to keep their livelihood afloat in a sea of uncertainty. This holiday season poses the opportunity to not only give gifts to your favorite people but also give back to your favorite local artists, Austin icons and small businesses.
So skip the line and shop small. There are hundreds of businesses to support around Austin, so if nothing here strikes a chord, visit the Austin Independent Business Alliance directory for more.
The Austin Winery
The Austin Winery, located on 440 E. St. Elmo Road, already gives bulk discounts, because let's face it, 2020 has been a rough year. Whether you gift this local wine to someone else or stockpile for the next pandemic, take 20% off a pickup order and get free Austin delivery through the rest of the year.
Away Spa at W. Austin
Give the gift of the oh-so-important self care this year, plus enjoy a little bit of it for yourself as well. With a $250 gift card purchase, receive an extra $25 spa voucher. Located on 200 Lavaca St., Austin residents also receive 20% off of certain services—how can you afford not to go?
Half Price Books
Texas-business Half Price Books is not skimping on the sales this year, and some of the deals even carry over into the new year. Take 20% off of your online book haul and for every $25 gift card you give away, any HPB will give you $5 off in January.
Kendra may not be a "small" business anymore but it started small with Austin roots. From Nov. 29 through Dec. 2, take 25% off of everything (yes, everything!) in the store and an extra 30% off of $300 or more for the "Yellow Friday" sale.
Lilla & Beth
For some unique Austin-centric decor, gifts, clothes and accessories, Lilla & Beth, located on 1911 Aldrich Street, has you covered this year. The more you buy, the more you save so take 10% off purchases under $50, 15% off purchases over $50 and 20% off purchases over $100. Everyone will wish they had gotten you as their secret Santa!
Record Store Crawl
Self-described "magic school bus that takes you to record stores and bars," the 2020 Record Store Crawl will make holiday shopping more fun than ever before. The Record Store Crawl will drive you to 10 record stores in the area, complete with a band on the bus for entertainment. Last year, the event helped sell 2 million records at local retailers nationwide, so this is a great way to have fun and help out the music industry.
Give the gift of relaxation with the help of Roam Homegrown's collection of candles, soaps, scents and self care goodies. To celebrate the holidays, the Austin-based, women-owned company is giving 10% sitewide until Dec. 31. This offer has no minimum so you can gift as much or as little as your heart desires.
Make sure to check business hours before heading out, it is COVID-19 after all.
Austin FC couldn't find the stamina to fight off a 2-0 loss against LAFC for their inaugural match on Saturday.
The match, which saw No. 21 Austin FC go head-to-head with No. 2 LAFC in Los Angeles, was broadcast nationally on FOX and FOX Deportes.
Eleven players took the stage as Austin FC players for the first time, with five starters making their MLS debut. "Ringleader" Alex Ring took the captain's armband and wore it well. The defensive midfielder could be seen leading his teammates through their first ever match, but it wasn't enough to stage an Austin takeover in LA.
As Austin FC took the stage for their first-ever match, they appeared more experienced than their track record. The club held LAFC to a scoreless first half, keeping about equal possession of the ball.
In the signature style of Head Coach Josh Wolff, the team played with quickness and intensity, nearly connecting on several fast breaks.
The club was given some generous breaks from No. 2 LAFC, who had one or both of their star DPs out for the half. While forward Diego Rossi is out for the entire match due to a hamstring injury, Carlos Vela was accidentally pulled too soon on what turned out to be a miscommunication.
"He gave us the sign that he needed to come off," LAFC Head Coach Bob Bradley said on broadcast. "I can't say more than maybe it's my fault."
LA pulled some dramatics and slowly gained more possession throughout the half, but ATXFC's defense wasn't initially as shaky as it seemed in preseason. Jhohan Romana has pulled his weight in getting the ball out of goal, and a 34-year old Matt Besler held his own in center back.
As the second half commenced, however, it became clear that LAFC had the advantage over Austin's first major league team.
Goalkeeper Brad Stuver had his work cut out for him, fending off 24 shot attempts, 11 of which were on goal.
LAFC finally connected in the 61st minute of play as Corey Baird shot one into the bottom right corner. The team capitalized off their momentum and put one past Stuver a second time, drawing roars of approval from the LAFC crowd.
While some last-minute attempts from Jon Gallagher and others were made, Austin FC didn't have the endurance to bring a tie. After seven additional minutes of stoppage time, the club lost their first match 2-0.
It's matchday! Austin FC—Austin's first major league sport team—kicks off its debut season in Los Angeles today after years in the making. We know how much this means to our beloved city and are taking you along with us as we journey to LA!
Austin FC writer Claire Partain and I are excited to bring you game-day coverage straight from the City of Angels. Check back here for updates, and visit our socials: @austonianews for the latest.
5 p.m: Kickoff!
It's finally here! Claire will be updating Austonia's Twitter account live. And we'll post her game recap after the game. Best of luck Verdes!
4:40 p.m: Excitement radiates back home
Watch parties are in plenty supply back home. Austonia's Laura Figi visited Circle Brewing Co. and found a crowd of excited supporters.
4:20 p.m: Austin FC supporters are in the stadium
Although the Banc of California Stadium is hosting the match at limited capacity, we see some green in the stands ahead of kickoff. Just moments away from the Austin FC's debut!
~3:20 p.m: Austin FC's team bus enters the stadium grounds
With a warm welcome from Los Verdes, Austin FC players were welcomed into the Banc of California Stadium.
~1 p.m: Los Verdes in LA
(Rigo Rodriguez/Los Verdes)
Austin FC supporters are making their presence known in LA, including the Los Verdes group.
Los Verdes members started having match-day fun around the area this morning with brunch. We'll be joining them about an hour before the game outside the stadium to share some of their excitement. We'll post immediately to Austonia's Instagram.
11:45 a.m: We landed!
View from hotel room where we're staying; the stadium digital sign can be seen in the right corner. (Sonia Garcia/Austonia)
Switching over to pacific time, we're here and it's almost like no time went by. It's 9:45 a.m. here.
We've been in contact with Los Verdes, an Austin FC supporter group, who is also here in LA counting down to kickoff.
8:20 a.m: LA bound
Like many of you, we've been looking forward to this moment for, let's just say, a very long time. Today, we woke up bright and early, headed to Austin-Bergstrom International Airport and hopped on a flight to LA.
A gloomy day in Austin with a very quiet airport, we're headed to sunny skies in California.
As we wait for the game to start at 4:30 p.m., check out Claire's preview of the game with a predicted lineup and timeline of the long journey to get here.