At the tail end of a tough year for retailers, Black Friday deals appeared to draw fewer shoppers into big box stores around Austin.
Early morning openings at Bed Bath & Beyond on Brodie Lane, Best Buy and Walmart on Hwy. 290, Target on West Ben White Boulevard, and Marshalls on West William Cannon Drive saw anemic turnout—perhaps driven down by the rising number of COVID-19 cases reported locally or the cold, rainy weather.
Black Friday line-spotting in Austin, TX youtu.be
Shoppers may also have turned to online retailers, where similar deals could be found with less risk.
Black Friday, as a shopping concept, began gaining steam in the late 1980s, when retailers operating at a loss—or in the red—reported a sharp uptick in sales—moving into the black—after Thanksgiving.
It may also have derived its name from police officers in Philadelphia, who used the term to refer to the chaos that resulted when suburban shoppers came into the city for their holiday shopping in the early 1960s, according to Encyclopaedia Britannica.
The allure of Black Friday has been waning in recent years, however, and it may be further diminished by the pandemic.
A recent survey from Accenture found that 64% of more than 1,500 respondents are less inclined to shop on Black Friday than they were a few years ago. U.S. consumers also began their holiday shopping earlier this year and plan to spend less, according to the survey.
Still, many local businesses are open, from The Austin Winery and Half Price Books to Kendra Scott and Waterloo Records.
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It's matchday! Austin FC—Austin's first major league sport team—kicks off its debut season in Los Angeles today after years in the making. We know how much this means to our beloved city and are taking you along with us as we journey to LA!
Austin FC writer Claire Partain and I are excited to bring you game-day coverage straight from the City of Angels. Check back here for updates, and visit our socials: @austonianews for the latest.
5 p.m: Kickoff!
It's finally here! Claire will be updating Austonia's Twitter account live. And we'll post her game recap after the game. Best of luck Verdes!
4:40 p.m: Excitement radiates back home
Watch parties are in plenty supply back home. Austonia's Laura Figi visited Circle Brewing Co. and found a crowd of excited supporters.
4:20 p.m: Austin FC supporters are in the stadium
Although the Banc of California Stadium is hosting the match at limited capacity, we see some green in the stands ahead of kickoff. Just moments away from the Austin FC's debut!
~3:20 p.m: Austin FC's team bus enters the stadium grounds
With a warm welcome from Los Verdes, Austin FC players were welcomed into the Banc of California Stadium.
~1 p.m: Los Verdes in LA
(Rigo Rodriguez/Los Verdes)
Austin FC supporters are making their presence known in LA, including the Los Verdes group.
Los Verdes members started having match-day fun around the area this morning with brunch. We'll be joining them about an hour before the game outside the stadium to share some of their excitement. We'll post immediately to Austonia's Instagram.
11:45 a.m: We landed!
View from hotel room where we're staying; the stadium digital sign can be seen in the right corner. (Sonia Garcia/Austonia)
Switching over to pacific time, we're here and it's almost like no time went by. It's 9:45 a.m. here.
We've been in contact with Los Verdes, an Austin FC supporter group, who is also here in LA counting down to kickoff.
8:20 a.m: LA bound
Like many of you, we've been looking forward to this moment for, let's just say, a very long time. Today, we woke up bright and early, headed to Austin-Bergstrom International Airport and hopped on a flight to LA.
A gloomy day in Austin with a very quiet airport, we're headed to sunny skies in California.
As we wait for the game to start at 4:30 p.m., check out Claire's preview of the game with a predicted lineup and timeline of the long journey to get here.
Years before the city of Austin went Verde, thousands of the city's soccer fans formed a supporters' group—MLS in Austin—for a team that didn't even exist yet.
Now, as the team's catchphrase suggests, those same fans are #LISTOS as they prepare to see their team on national television at Austin FC's debut on Saturday.
What to expect
The team will face a significant opponent in LAFC, who is projected at No. 2 in the league's power rankings. Austin FC currently sits at No. 21.
"LAFC has one of the best attacking teams in the league," Head Coach Josh Wolff said. "They will punish you. They've never been shy of putting up goals, and again, I expect them to be one of the best teams in the league this year."
The club has lived up to Wolff's words: in just their second season of existence, LAFC took first in the Western Conference and were Supporters' Shield winners in 2019.
Austin FC will need to hold off LAFC captain Carlos Vela, a versatile winger/attacking midfielder who won the Most Valuable Player title in 2019, as well as high-scoring forward Diego Rossi.
Austin FC starting lineup vs. LAFC
Meanwhile, LAFC will face challenges in DP Cecilio Dominguez and midfielder Alex Ring, the former NYCFC "ringleader" who wears the captain's armband for his new team. We still don't have any updates for starting forward Rodney Redes, who may or not be playing Saturday due to a "ding" on his knee.
If Redes is fine, we think he'll stay at forward, where he's been excelling throughout preseason. If not, a more experienced Kekuta Manneh might take to the pitch in his stead. Midfielder Jared Stroud is also in the running after he went in for an injured Redes against San Antonio FC on April 10.
While Captain Alex Ring and DPs Tomas Pochettino and Dominguez are shoe-ins for the starting lineup, some other positions are up in the air.
Twenty-year-old Daniel Pereira, Austin FC's No. 1 SuperDraft pick, has done even better than expected in preliminary scrimmages. He's still young, however, and Austin FC recruited him more for his depth than immediate starting appeal. If Pereira doesn't start, it's likely to be Diego Fagundez who takes the starting spot.
Another young potential starter comes in 22-year-old Jhohan Romana, a sturdy defender who has shown inconsistency in preseason. The backline is a clear weak spot for the team so far, and while Romana shows promise, Wolff may look for experience in Julio Cascante for their first starting lineup.
Finally, goalies Brad Stuver and Andrew Tarbell are neck-and-neck in the race for a starting spot. We put Stuver on here for his preseason performance, but neither would be a surprise as starting goalkeepers.
How we got here
It's hard to put into words how monumental it is for these supporters to see their own team one day away from its historic opening match, but the excitement can be felt across the city.
To put things in perspective, here's a timeline of events that brought us here, from "MLS in Austin" all the way up to Saturday's opener.
Where to watch
While Austin FC's first season will officially be underway, their inaugural match will be nearly 1,500 miles away from their home city.
That's no problem for some fans, including those in Austin FC fan group Los Verdes. A group of dedicated supporters are going to the West Coast to welcome their team into the stadium. While LAFC isn't officially allowing Austin fans in due to COVID protocol, some are still searching for a way to watch their beloved team take the pitch for the first time.
Meanwhile, thousands of dedicated fans are also staying home to support their club. Austin FC's first official watch party is sold out with over 1,000 RSVPs, and Austin Anthem is holding a 1000 plus-person watch party as well. For a full list of Austin FC watch parties and participating pubs, click here.
For those staying home, the match will be broadcast nationally on FOX and FOX Deportes at 5 p.m. on Saturday.
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