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(Laura Figi)

At the tail end of a tough year for retailers, Black Friday deals appeared to draw fewer shoppers into big box stores around Austin.


Early morning openings at Bed Bath & Beyond on Brodie Lane, Best Buy and Walmart on Hwy. 290, Target on West Ben White Boulevard, and Marshalls on West William Cannon Drive saw anemic turnout—perhaps driven down by the rising number of COVID-19 cases reported locally or the cold, rainy weather.

Black Friday line-spotting in Austin, TX youtu.be

Shoppers may also have turned to online retailers, where similar deals could be found with less risk.

(Laura Figi)

Black Friday, as a shopping concept, began gaining steam in the late 1980s, when retailers operating at a loss—or in the red—reported a sharp uptick in sales—moving into the black—after Thanksgiving.

It may also have derived its name from police officers in Philadelphia, who used the term to refer to the chaos that resulted when suburban shoppers came into the city for their holiday shopping in the early 1960s, according to Encyclopaedia Britannica.

The allure of Black Friday has been waning in recent years, however, and it may be further diminished by the pandemic.

(Laura Figi)

A recent survey from Accenture found that 64% of more than 1,500 respondents are less inclined to shop on Black Friday than they were a few years ago. U.S. consumers also began their holiday shopping earlier this year and plan to spend less, according to the survey.

Still, many local businesses are open, from The Austin Winery and Half Price Books to Kendra Scott and Waterloo Records.

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The long-awaited day is here; Austin FC takes the field with LAFC. (Austonia)

It's matchday! Austin FC—Austin's first major league sport team—kicks off its debut season in Los Angeles today after years in the making. We know how much this means to our beloved city and are taking you along with us as we journey to LA!

Austin FC writer Claire Partain and I are excited to bring you game-day coverage straight from the City of Angels. Check back here for updates, and visit our socials: @austonianews for the latest.

5 p.m: Kickoff!

It's finally here! Claire will be updating Austonia's Twitter account live. And we'll post her game recap after the game. Best of luck Verdes!

4:40 p.m: Excitement radiates back home

Watch parties are in plenty supply back home. Austonia's Laura Figi visited Circle Brewing Co. and found a crowd of excited supporters.

4:20 p.m: Austin FC supporters are in the stadium

Although the Banc of California Stadium is hosting the match at limited capacity, we see some green in the stands ahead of kickoff. Just moments away from the Austin FC's debut!

~3:20 p.m: Austin FC's team bus enters the stadium grounds

With a warm welcome from Los Verdes, Austin FC players were welcomed into the Banc of California Stadium.

~1 p.m: Los Verdes in LA

(Rigo Rodriguez/Los Verdes)

Austin FC supporters are making their presence known in LA, including the Los Verdes group.

Los Verdes members started having match-day fun around the area this morning with brunch. We'll be joining them about an hour before the game outside the stadium to share some of their excitement. We'll post immediately to Austonia's Instagram.

11:45 a.m: We landed!

View from hotel room where we're staying; the stadium digital sign can be seen in the right corner. (Sonia Garcia/Austonia)

Switching over to pacific time, we're here and it's almost like no time went by. It's 9:45 a.m. here.

We've been in contact with Los Verdes, an Austin FC supporter group, who is also here in LA counting down to kickoff.

8:20 a.m: LA bound

Like many of you, we've been looking forward to this moment for, let's just say, a very long time. Today, we woke up bright and early, headed to Austin-Bergstrom International Airport and hopped on a flight to LA.

A gloomy day in Austin with a very quiet airport, we're headed to sunny skies in California.

As we wait for the game to start at 4:30 p.m., check out Claire's preview of the game with a predicted lineup and timeline of the long journey to get here.


Ingredients:

  • 750 ml Tito's Handmade Vodka
  • 16 oz strawberries

Directions: Drop sliced strawberries into glass container filled with Tito's Handmade Vodka. Let sit in the refrigerator for 5-7 days. Once desired flavor is reached remove fruit. Enjoy!

Years before the city of Austin went Verde, thousands of the city's soccer fans formed a supporters' group—MLS in Austin—for a team that didn't even exist yet.

Now, as the team's catchphrase suggests, those same fans are #LISTOS as they prepare to see their team on national television at Austin FC's debut on Saturday.

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