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You can now buy earrings designed by UT students at Kendra Scott

Small businesses have struggled through a long and arduous year, working to keep their livelihood afloat in a sea of uncertainty. This holiday season poses the opportunity to not only give gifts to your favorite people but also give back to your favorite local artists, Austin icons and small businesses.


So skip the line and shop small. There are hundreds of businesses to support around Austin, so if nothing here strikes a chord, visit the Austin Independent Business Alliance directory for more.

The Austin Winery

The Austin Winery, located on 440 E. St. Elmo Road, already gives bulk discounts, because let's face it, 2020 has been a rough year. Whether you gift this local wine to someone else or stockpile for the next pandemic, take 20% off a pickup order and get free Austin delivery through the rest of the year.

Away Spa at W. Austin

Give the gift of the oh-so-important self care this year, plus enjoy a little bit of it for yourself as well. With a $250 gift card purchase, receive an extra $25 spa voucher. Located on 200 Lavaca St., Austin residents also receive 20% off of certain services—how can you afford not to go?

Half Price Books

Texas-business Half Price Books is not skimping on the sales this year, and some of the deals even carry over into the new year. Take 20% off of your online book haul and for every $25 gift card you give away, any HPB will give you $5 off in January.

Kendra Scott

Kendra may not be a "small" business anymore but it started small with Austin roots. From Nov. 29 through Dec. 2, take 25% off of everything (yes, everything!) in the store and an extra 30% off of $300 or more for the "Yellow Friday" sale.

Lilla & Beth

For some unique Austin-centric decor, gifts, clothes and accessories, Lilla & Beth, located on 1911 Aldrich Street, has you covered this year. The more you buy, the more you save so take 10% off purchases under $50, 15% off purchases over $50 and 20% off purchases over $100. Everyone will wish they had gotten you as their secret Santa!

Record Store Crawl

Self-described "magic school bus that takes you to record stores and bars," the 2020 Record Store Crawl will make holiday shopping more fun than ever before. The Record Store Crawl will drive you to 10 record stores in the area, complete with a band on the bus for entertainment. Last year, the event helped sell 2 million records at local retailers nationwide, so this is a great way to have fun and help out the music industry.

Roam Homegrown

Give the gift of relaxation with the help of Roam Homegrown's collection of candles, soaps, scents and self care goodies. To celebrate the holidays, the Austin-based, women-owned company is giving 10% sitewide until Dec. 31. This offer has no minimum so you can gift as much or as little as your heart desires.

Make sure to check business hours before heading out, it is COVID-19 after all.

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