Austin gives its support to black-owned restaurants following protests—a lot of support. And it's sticking.
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When Burgerlicious, a food truck stationed at Skull Mechanix Brewery in the St. Elmo district, reopened in late May, post-pandemic sales were not good.
"I think one day we sold two burgers," owner Vernetta Weston said. "The next day, we might have sold like four or five burgers, and this was a Friday and Saturday."
But then, almost as quickly as the coronavirus forced the local business to close for two-and-a-half months, the tables turned again.
"The next week, everything happened. Everybody started rallying behind the Black Lives Matter movement, and the lists started going up," Weston said. "My phone was ringing off the hook."
In response to the police killings of George Floyd in Minneapolis and Mike Ramos in Austin, thousands of residents joined protests—and they sought out black-owned businesses to support.
Jane Ko, a local influencer who runs the blog A Taste of Koko, published a widely shared list of black-owned restaurants on June 1. Similar round-ups appeared in Austin Monthly, Eater and other outlets.
Austin residents turned up in droves.
"I haven't been this busy since EVER!" Sassy's Vegetarian Soul Food owner Andrea Dawson posted on the food truck's Facebook page last week. "Had to turn away customers … first time that ever happened."
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Last Sunday, Taste of Ethiopia closed its South Congress location after selling out.
That same day, Bird Bird Biscuit closed so its staff could rest.
"Thank you so, so, so, so much for all the support that you've shown us over this past week," Bird Bird Biscuit chef and co-founder Brian Batch said in a video update posted to Instagram. "It's been so much support that we actually are going to have to take a little break and regroup."
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Burgerlicious saw a similar influx. "We had orders pouring in, and we were able to get enough product," Weston said. "We filled the truck up to the rafters."
Nearly all of the orders—86%—were from new customers. "It was faces that we hadn't seen," she said.
In response, Burgerlicious expanded its opening hours to include Wednesday and introduced a vegan menu. Sales held steady, even as the new customer rate dropped to 43%, suggesting that many had returned from the week prior.
"We really feel like it's building a base, and then the customers will continue to come back because the food is good," Weston said.
For Burgerlicious, this support comes at exactly the right time. The pandemic delayed plans to open a second food truck and a brick-and-mortar location. But the outpouring of support related to the Black Lives Matter movement is helping the local business recoup its losses and expand its customer base. "There's a silver lining in everything," she said.
Moving forward, Weston hopes to see more investment in minority-owned businesses in Austin. "I think the biggest barrier is capital," she said, adding that she'd like for the city to offer more grants, banks to extend loans "not wrapped up in red tape" and landlords to welcome black owners in upscale spaces. "We're trying to get our foot in the door, and then the door's closed," she said.
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Former Minneapolis police officer Derek Chauvin was found guilty on three charges—second- and third-degree murder as well as manslaughter—in the killing of George Floyd, an unarmed Black man whose final moments were recorded by onlookers, sparking a global protest movement over police violence and racial injustice. He faces up to 40 years in prison.
Jurors deliberated for 10 hours over two days after an intense, three-week trial before reaching a verdict Tuesday afternoon, four days shy of the first anniversary of the Austin police killing of Mike Ramos, an unarmed, 42-year-old Black and Hispanic man whose name became a rallying cry—along with Floyd's—for Austin protestors, who marched en masse last summer, prompting some police reforms.
Austin Police Department Officer Christopher Taylor was charged with first-degree murder—an unprecedented charge in Travis County—in the case of Ramos' death on March 10. But Warren Burkley, community outreach director for the Austin Justice Coalition, was measured in his response to the Chauvin verdict. "It's highly visible accountability, so it will give people hope in the system," he told Austonia. "But it's just one innocent life taken. And even in this city, this happens regularly, and it doesn't make national news."
Local elected officials, community leaders and residents also responded to the news as APD officers spent their second day on tactical alert, prepared to respond to any protests or demonstrations, and City Council heard recommendations from a task force on how to reimagine public safety.
Chauvin guilty on three charges!!!!
— Chas Moore (@iGiveYouMoore) April 20, 2021
Full justice would mean that George Floyd was still with us. But today's guilty verdict represents a historic step toward justice and for his family. So important now for the Senate to approve the House George Floyd Justice in Policing Act.https://t.co/9zUOgZYg4L
— Lloyd Doggett (@RepLloydDoggett) April 20, 2021
For the first time we saw accountability in the courts for the murder of an innocent Black person.
Derek Chauvin murdered George Floyd on camera.
This prosecution is historic. People are feeling temporary relief. This is more than Justice, this is #AccountabilityforGeorgeFloyd. https://t.co/HlBqW7sScx
— Rep. Eddie Rodriguez (@EddieforTexas) April 20, 2021
Many of us have been afraid for days that Derek Chauvin would be found not guilty, despite what the video so clearly showed in broad daylight. The guilty verdict today provides important accountability, but it does not provide real justice. (1/5) ⬇️
— Gregorio Casar (@GregCasar) April 20, 2021
George Floyd's murder led to national protests and calls for the enactment of policing and social justice reforms, including here in Austin. We have made a commitment here to holding police officers accountable and to implementing social justice and policing reforms.
— Mayor Adler | 😷wear a mask. (@MayorAdler) April 20, 2021
Derek Chauvin's conviction is only one step towards providing healing/justice for George Floyd's family + for our nation as a whole. It's up to us to honor Mr. Floyd + the many others lost to police violence by transforming public safety and making our communities safe for all. https://t.co/RVgQmcAf6I pic.twitter.com/hCHLibYjoy
— Council Member Alison Alter (@ALTERforATX) April 20, 2021
No person should be above the law. If you transgress the law you should be held accountability.
Derek Chauvin- GUILTY
— Emmanuel Acho (@EmmanuelAcho) April 20, 2021
George Floyd's murder heightened the long-overdue national conversation on systemic racism. Derek Chauvin has been found guilty, but this is just one step on a long road towards racial equity. We must enact significant systemic changes in order to achieve justice.
— Every Texan (@EveryTxn) April 20, 2021
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Californians love Texas, and Austin—with its liberal politics, relatively affordable housing and job opportunities—is particularly adored. In fact, the Lone Star State was the main recipient of departing Californians in 2019, according to the latest available U.S. Census Bureau data.
But other states, including Florida, are seeing increased interest. Miami Mayor Francis Suarez has made a name for himself on Twitter recruiting techies and hyping up his city, which has a lot in common with Austin—with the added benefit of a beach and sans the "Don't California my Texas" attitude.
California expats and industry experts say Austin remains the bigger draw for Californians, especially those in the tech sector, but warn that this advantage could shift to Miami if the city doesn't address the policy challenges that prompted the migration in the first place: housing affordability.
"If Austin doesn't accommodate this influx, I think all the talent will come to Miami," said Peter Yared, a tech entrepreneur who moved to Miami from San Francisco in September. "I think Miami's going to be the one that sucks it all up."
Both Texas and Florida promise business-friendly state tax policies, and their governors tout the relocations of companies such as Tesla and Oracle from California. But Darien Shanske, a law professor at the University of California Davis whose specialties include taxation, said this is a red herring because corporate taxes are based on where sales occur rather than headquarter locations.
This is not to say other state policies are irrelevant. "The area in which California regulatory policy has been, in my opinion, not a complete failure but problematic … is housing policy," Shanske said. Austin and Miami can offer "not cheap, just cheaper" housing than what is available in Silicon Valley. Plus, both cities are developing a critical mass of talent, which further draws Californians in. "If you're a software engineer, you want to live near other software engineers," he added.
But not every Californian is motivated to move. "San Francisco is a fantastic place to live if you can afford it," said Brandy Aven, a professor of entrepreneurship at Carnegie Mellon University's Tepper School of Business. As a result, it's more common for what she called the labor—engineers, programmers and even company founders—to relocate to cities such as Austin and Miami than the monied venture capitalists. Burgeoning tech cities may find that they need to develop homegrown investor networks to support local ventures in the absence of Californian transplants, but she believes this is doable.
Paul O'Brien, CEO of the Austin-based MediaTech Ventures and a startup veteran, moved to Austin from California in 2009, during the Great Recession. "I'm a firm believer that the world has been seeking an alternative to Silicon Valley for a long time," he said, pointing to Austin as the natural heir for myriad reasons.
Austin has regional appeal as the epicenter of three of the country's largest cities—Houston, Dallas and San Antonio—and their respective industry niches. Tech entrepreneurs could cater to the local consumer goods industry or Houston's oil and gas sector. Plus the city has cultural appeal, thanks to the Red River District and South by Southwest, which made it attractive to job seekers. "The whole reason everyone moved to Silicon Valley is opportunity," O'Brien said. "The whole reason people are now looking beyond Silicon Valley to somewhere else is opportunity."
It's less clear what Miami's key industries are, O'Brien said, but the city offers other selling points, including the mayor's buy-in and "a tremendous depth of wealth" to support a technology and startup ecosystem.
Although Yared didn't consider moving to Austin, he is aware of its appeal to engineers, especially now that their hero, Elon Musk, has moved there, shunning California. "Austin has a lock on tech," he said, but Miami draws a different crowd, including financiers from New York. This parallel migration, coupled with the city's more outwardly pro-growth building policies, gives him hope that Miami could supplant Austin in the coming years. "In the end, communities get to choose what they want," he said.
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In the days after Austin FC's inaugural match against LAFC on Saturday, Head Coach Josh Wolff says he's watched the game "a number of times, to say the least."
In the match, Wolff and over 500,000 other viewers looked on as Austin FC took to the pitch for the first time, held their own in the first half against LAFC and eventually fell 2-0 to a team that's sometimes regarded as the best in the league.
Austin FC had the largest television audience of any soccer match in the U.S. over the weekend, surpassing even the USWNT. In a showcase of the club's dedicated fan base, dozens of Los Verdes fans were spotted in green and black around the stadium—even with the match limited to 20% capacity.
Salute the support. 👏
It's only the beginning for @AustinFC. pic.twitter.com/TduorqYr2y
— Major League Soccer (@MLS) April 18, 2021
While the team lost their first-ever match, they didn't make it as easy as some expected.
Wolff said that the team did relatively well offensively, holding possession for 48% of the match and keeping a solid passing game. Once they got to the box, however, Wolff said they could use some work on creating scoring opportunities.
"We saw a lot of good connections, good spacing (and) good speed of passing," Wolff said. "I think we can obviously have more presence centrally to have more numbers in between lines. I just want us to create more chances. There's a lot on both sides of the ball that we still need to work on."
LA pulled some dramatics and slowly gained more possession throughout the half, but ATXFC's defense wasn't initially as shaky as it seemed in preseason. Later on, however, the team gave up some goals and seemed to struggle with endurance. Wolff said the backline did "okay" and that the club, including young center back Jhohan Romana, are still getting conditioned to play a full match.
"It's a lot of information for a young player," Wolff said. "I think as he fatigues then the decision making, as with most players, becomes a little bit more cloudy and then thus the execution becomes cloudy."
An honor to represent this city and y'all. We're just getting started. 💚🖤 pic.twitter.com/tmOqCfbXvs
— Austin FC (@AustinFC) April 18, 2021
Goalkeeper Brad Stuver had his work cut out for him, fending off 24 shot attempts, 11 of which were on goal.
Going into the match, Stuver and fellow goalkeeper Andrew Tarbell were neck-and-neck, with both labeled potential starters. However, it was Stuver, who many thought signed as a backup, that wore the goalkeeper's jersey on the field for the first time.
"I think both Andrew and Brad did relatively well in preseason, but we decided with Brad just based on how we felt preseason went," Wolff said. "I thought he performed pretty well to be honest. I think he and Andrew are similar in some aspects... it's being mindful of where their strengths and weaknesses are."
Five starters made their MLS debut in the match, including midfielder Daniel Pereira and forward Rodney Redes. While Wolff said Pereira held his own in the match, he saw a weak spot in the team's right side, making it difficult for Redes to make offensive plays.
"For Pereira, I think it was a solid day for a young kid coming in his first MLS game against that opponent," Wolff said. "Obviously there's there's a different physicality to MLS and I think those are things that all these guys are going to acclimatize to.
Now, the club looks to put the ball in the back of the net for the first time as they head to Colorado. Austin FC will face the Colorado Rapids at 8 p.m.on Saturday. The match will stream on the Austin FC app and be broadcast on the CW Austin. Austonia will keep an eye out for potential weekend watch parties.
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