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A cave-like room with electric red walls and blue light fixtures is the new home to the $100 million podcast of new Austin resident Joe Rogan. And who would Rogan trust to construct this room? None other than his fellow Austinites.
Rogan, a mixed martial arts enthusiast and comedian, entrusted two local businesses—Sound Shed Studios and Wrightsmith Studios—to construct his new podcast studio after recently moving to Austin from Los Angeles. In just under three weeks, the two Austin companies scrambled to complete the project of their most high-profile client yet.
Timeline of Joe Rogan moving to Texas:
Sound Shed Studios, a local audio and visual business, was a side project Matthew Alvarez started 10 years ago, transforming a storage unit into a recording studio. Getting laid off from his full-time audio engineering job due to the pandemic and seeing the outcome of the Rogan studio, Alvarez has since decided to run Sound Shed Studios full time.
Alvarez began working with Rogan after getting a call from an old friend he had done some work for who said he wanted Alavarez to meet the person who had hired him for private security—Rogan. Alvarez met Rogan the next day, and the two had a thorough discussion about the studio design.
In an interview with Austonia, Alvarez said when he saw the room, he knew he had to make some major changes for it to be podcast ready, and when he told Rogan, Rogan responded with, "Hey, I trust you, I like you, build this out as if it were your own studio."
Alvarez, who usually works alone, gathered some friends—Jacob Rangel, Nate Laningham, Richard Castro, Nick Fette, Justin Contreras and Christopher Spikes—to jump on the project with him on a tight two-and-a-half-week deadline. Together, they sound proofed the inner walls with open core polyurethane foam, adding double doors and treating the finished room with sound dampening panels.
Rogan gave Alvarez the creative freedom—and budget—to make a stunning studio with input mostly on the color scheme.
At the completion of Sound Shed's part of the studio creation, Alvarez said he sent Rogan a photo of the studio, to which Rogan replied, "Fucking sick."
But it wasn't until Rogan saw it in person that Alvarez received the validation that the project was a success.
"He didn't really say much. I could tell that he was really absorbing everything, and he gave me a knuckle bump and [said], 'Matt, you killed it.' To hear that from him in person … I knew that we had something to be proud of," Alvarez said.
And what's a podcast room without the right table? For that, Rogan brought in a recommendation from another famous podcaster in Austin, Adam Curry—the first guest on Rogan's Austin podcast.
Drew Teague, founder of Wrightsmith Studios, is a friend of Curry's and was in the process of designing a podcast table for him when he was asked to put that project on hold by Curry to complete Rogan's Austin studio table.
While Wrightsmith Studios is only officially about a year old, Teague has had lots of experience building and fabricating unique furniture pieces, especially for studios.
After speaking with Rogan on what he wanted, Teague came up with a design. Usually clients will request tweaks to the design Teague said, but at first glance, Rogan said, "That's the one, build it."
On the same schedule as Sound Shed Studios, Teague also brought in outside help to complete the project on time, as he usually works all on his own.
Teague and his team made a 500 pound white oak discussion table with a specific frame for enough leg room for podcast guests.
When Rogan saw the table for the first time in person, he reached out to Teague and told him how much he loved it.
"[Rogan] is outstanding in every way," Teague said. "From the first meeting, he was friendly and down to earth; he was very encouraging."
When Rogan posted the almost-complete podcast room to Instagram, tagging both Sound Shed and Wrightsmith studios, the two accounts were all of a sudden in the public eye. Both accounts gained over a thousand new followers with direct messages asking questions about the studio and requests for their work.
Rogan is up and rolling in the new studio, and the two businesses behind it know their work payed off.
He could literally have anybody come in to [complete the studio] from anywhere, but he decided to find local guys who were already doing it in town at relatively small businesses," Teague said. "It says a lot about Joe's character."
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Austin is on a rollercoaster that only goes up, according to the new U.S. Census Bureau data that says the city has been the fastest-growing large metropolitan area in the U.S. for a full 10 years.
The data, which was released on Tuesday, said the population between the five counties in the Austin metro area—Travis, Williamson, Hays, Bastrop and Caldwell—increased by 3% since 2019 and 34% since 2010.
Austin still isn't the largest metro area but it does have the fastest population growth compared to other U.S. metro areas with over a million people. In the past decade, the metro population has gone from around 1.7 million to 2.3 million people.
The huge increase in Travis County alone is enough to bring the city closer to the leagues of other big cities, jumping above San Francisco and San Jose, California and Jacksonville, Florida in the ranks of most populous.
An increase of more than half a million people in the metro area puts it as the 29th largest, an increase of one spot from last year.
However, in terms of just population growth compared to last July, Austin was beaten by a few other Texas cities: Dallas ranked first in the U.S. with an increase of 119,748 and Houston took third, gaining 91,078. Austin ranked fourth with a growth spurt of 67,197, averaging out to 184 new people per day including natural increase, or the difference caused by births and deaths.
Overall, Texas gained the most residents out of all other U.S. states.
With companies like Tesla, which has promised to hire 10,000 people at the new Gigafactory, Oracle, Samsung and Google putting down roots in Austin and Texas tax breaks and lack of personal income tax, it's no surprise companies and people are flocking to the Lone Star State.
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This week, Austin FC Head Coach Josh Wolff returns to a team that has his name plastered on their stadium walls.
Wolff, Sporting Kansas City's fourth-place all-time scorer, is returning home to Kansas City, but this time, he's the opponent as Austin FC looks to up their win streak to three straight games.
The MLS is abuzz with Austin FC's quick rise in the standings—predicted to just maybe crack the playoffs, the club is already ninth in Week 4's MLS Power Rankings and fourth in the West. The club is coming off of a breakout 3-1 win over the Colorado Rapids and a slower-paced, but still decisive, victory over Minnesota United FC.
It's only the start, however. The club is facing a few injuries, and Wolff predicts that clubs are going to try to crack the league's golden team. "We want to play a certain way and some teams want to destroy that," Wolff said.
Here's what to expect for Austin FC's fourth-ever match on the road this weekend.
What to expect
A founding MLS member, Sporting KC has been around since they were the Sporting KC Wizards in 1995. They're not having the greatest start, however. KC has given up five goals and scored three so far, most notably losing 3-1 to an on-fire Real Salt Lake on Saturday.
The lone goal they scored was a doozy, though. KC's Khiry Shelton sent a smooth cross along the ground to Gianluca Busio, who, in a clever move, faked out on the pass and let it keep rolling. Kansas' leading striker, Alan Pulido, was there to score his first goal, and the play was completed in a matter of seconds.
Austin FC clearly needs to dismantle the chemistry between Pulido and team. Busio, especially, has been trying to create looks for the club. Kansas City is lacking some bite in their defense, however, and it looks like their back end is sometimes hesitant to go after the ball. Good news for Austin.
Could Austin FC get insights from KC vet Matt Besler, who will most likely join Wolff as a hall of famer after 12 seasons with the club? Wolff says maybe.
"I certainly expect Matt to give us some information, an inside scoop," Wolff said.
If the pattern continues, ATX might see more roughing up of Cecilio Dominguez, who has been targeted after his two-goal breakthrough against Colorado. They can also expect Kansas City and other clubs to start pressing higher up the field, bringing in more physicality and disrupting the club's offensive structure.
Projected starting lineup
Why fix something that isn't broken? Austin FC finally found their stride in midfield with the Holy Trinity of Alex "ringleader" Ring, repeat goal-scorer Diego Fagundez and Designated Player Toto Pochettino. No hate to Daniel Pereira, however. He could easily start too, but it seems as though the 20-year-old will have to wait for that Fagundez fire to burn out before he sees the starting pitch again.
Same goes for right wing. It's a good thing when a team has multiple players who could be on the starting XI, and Rodney Redes is no exception. He stood out in preseason and against LAFC and very nearly scored against both the Rapids and Minnesota, but Jared Stroud is proving a great strategist at the front of the field. He provided the cross that led to Fagundez' goal, and he's threatened goal with a few shots of his own.
Other than that, we can probably expect more of the same. Matt Besler is going head-to-head against his former teammates, and Zan Kolmanic is adjusting to the MLS after former starting left back Ben Sweat tore his ACL two matches ago.
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