A cave-like room with electric red walls and blue light fixtures is the new home to the $100 million podcast of new Austin resident Joe Rogan. And who would Rogan trust to construct this room? None other than his fellow Austinites.
Rogan, a mixed martial arts enthusiast and comedian, entrusted two local businesses—Sound Shed Studios and Wrightsmith Studios—to construct his new podcast studio after recently moving to Austin from Los Angeles. In just under three weeks, the two Austin companies scrambled to complete the project of their most high-profile client yet.
Timeline of Joe Rogan moving to Texas:
Sound Shed Studios, a local audio and visual business, was a side project Matthew Alvarez started 10 years ago, transforming a storage unit into a recording studio. Getting laid off from his full-time audio engineering job due to the pandemic and seeing the outcome of the Rogan studio, Alvarez has since decided to run Sound Shed Studios full time.
Alvarez began working with Rogan after getting a call from an old friend he had done some work for who said he wanted Alavarez to meet the person who had hired him for private security—Rogan. Alvarez met Rogan the next day, and the two had a thorough discussion about the studio design.
In an interview with Austonia, Alvarez said when he saw the room, he knew he had to make some major changes for it to be podcast ready, and when he told Rogan, Rogan responded with, "Hey, I trust you, I like you, build this out as if it were your own studio."
Alvarez, who usually works alone, gathered some friends—Jacob Rangel, Nate Laningham, Richard Castro, Nick Fette, Justin Contreras and Christopher Spikes—to jump on the project with him on a tight two-and-a-half-week deadline. Together, they sound proofed the inner walls with open core polyurethane foam, adding double doors and treating the finished room with sound dampening panels.
Rogan gave Alvarez the creative freedom—and budget—to make a stunning studio with input mostly on the color scheme.
At the completion of Sound Shed's part of the studio creation, Alvarez said he sent Rogan a photo of the studio, to which Rogan replied, "Fucking sick."
But it wasn't until Rogan saw it in person that Alvarez received the validation that the project was a success.
"He didn't really say much. I could tell that he was really absorbing everything, and he gave me a knuckle bump and [said], 'Matt, you killed it.' To hear that from him in person … I knew that we had something to be proud of," Alvarez said.
And what's a podcast room without the right table? For that, Rogan brought in a recommendation from another famous podcaster in Austin, Adam Curry—the first guest on Rogan's Austin podcast.
Drew Teague, founder of Wrightsmith Studios, is a friend of Curry's and was in the process of designing a podcast table for him when he was asked to put that project on hold by Curry to complete Rogan's Austin studio table.
While Wrightsmith Studios is only officially about a year old, Teague has had lots of experience building and fabricating unique furniture pieces, especially for studios.
After speaking with Rogan on what he wanted, Teague came up with a design. Usually clients will request tweaks to the design Teague said, but at first glance, Rogan said, "That's the one, build it."
On the same schedule as Sound Shed Studios, Teague also brought in outside help to complete the project on time, as he usually works all on his own.
Teague and his team made a 500 pound white oak discussion table with a specific frame for enough leg room for podcast guests.
When Rogan saw the table for the first time in person, he reached out to Teague and told him how much he loved it.
"[Rogan] is outstanding in every way," Teague said. "From the first meeting, he was friendly and down to earth; he was very encouraging."
When Rogan posted the almost-complete podcast room to Instagram, tagging both Sound Shed and Wrightsmith studios, the two accounts were all of a sudden in the public eye. Both accounts gained over a thousand new followers with direct messages asking questions about the studio and requests for their work.
Rogan is up and rolling in the new studio, and the two businesses behind it know their work payed off.
He could literally have anybody come in to [complete the studio] from anywhere, but he decided to find local guys who were already doing it in town at relatively small businesses," Teague said. "It says a lot about Joe's character."
Want to read more stories like this one? Start every day with a quick look at what's happening in Austin. Sign up for Austonia.com's free daily morning email.
- Joe Rogan posts podcast studio as he makes move to Austin ... ›
- UPDATED 8/9 Joe Rogan moving to Austin, Texas next month says ... ›
- EXCLUSIVE: Joe Rogan teases new Texas podcast studio; locals ... ›
- Could a presidential debate be led by Joe Rogan in Austin? - austonia ›
- Joe Rogan's new home is a $14 million mansion on Lake Austin - austonia ›
- 'Iconoclast' Joe Rogan is in Austin, political views hard to define - austonia ›
- Joe Rogan cancels podcast episodes this week, including possible Kanye West interview - austonia ›
- Minister of Culture Matthew McConaughey talks preserving Austin culture on Joe Rogan podcast - austonia ›
- New Austinite Joe Rogan visits the Governor's Mansion - austonia ›
- Joe Rogan surprises Big Laugh Comedy with show - austonia ›
- Joe Rogan episode talks about socialism - austonia ›
- Black Pumas bring Austin music to the VP inaugural fundraising roster - austonia ›
- Dave Chappelle tests positive for COVID-19 ahead of Stubbs show, are buddies Rogan and Musk next? - austonia ›
- Musk labels Austin as next US 'boomtown' on Joe Rogan podcast - austonia ›
- Joe Rogan sells Los Angeles home after moving to Austin - austonia ›
- Joe Rogan is opening new comedy club in austin, texas - austonia ›
- Joe Rogan moves into new well-lit studio in Austin - austonia ›
- Joe Rogan retracts telling young people not to get vaccine - austonia ›
- Joe Rogan's influence wanes in the Spotify era of $100M podcast - austonia ›
- Joe Rogan responds to clip of him saying the N-word - austonia ›
- San Marcos favorite Industry Burger opens "mid-October" on E. 5th, featuring "low key healthy" Texas fare.
- Still Austin Whiskey Co. introduces "The Artist," its new rye whiskey.
- Domain NORTHSIDE favorites Bakery Lorraine, Grimaldi's Pizzeria, Jeni's Ice Cream and Sprinkles released their fall flavors.
- Cinnaholic at The Arboretum opens Friday, October 14, serving "create your own" cinnamon rolls and other sweet treats.
- San Francisco's Marufuku Ramen opens next Wednesday, October 12, in the Mueller District.
- Carpenter Hotel announces its popup food truck, Lil Carpenter, open Fri-Sun both ACL weekends, serving what you want, early to late, coffee to donuts, to dogs/burgers/fries/beer.
With major entertainment events slated for October, the Austin-Bergstrom International Airport is gearing up for a busy month.
Artists and music lovers are set to pack into Zilker Park for The Austin City Limits Music Festival in the coming two weekends. Following that, Formula One will bring racing fans to the Circuit of the Americas.
For those two events, the airport is anticipating high passenger days with 30,000 or more people departing flights.
ABIA recommends arriving at least two and a half hours in advance for domestic flights on those days. For ACL, it's expected on both Sundays of the festival along with the Monday and Tuesday after. The F1-driven high passenger days are expected on Oct. 20-21 and Oct. 23-26.
\u201c#AustinCityLimits visitors, you\u2019re in for a weird and wild ride \ud83e\udd18\u262e\ufe0f \n\nFlying in or out of our airport? We got firm and fun tips for you: https://t.co/RawVRalOXN\u201d— Austin-Bergstrom International Airport (AUS) (@Austin-Bergstrom International Airport (AUS)) 1664894083
F1, especially, could draw in loads of travelers as the three-day event saw 400,000 attendees last year. ABIA warns that highways leading to the airport may see even higher traffic than usual around the event and that travelers should plan their route accordingly.
Bailey Grimmett, a spokesperson for ABIA, said travel numbers come in 24 hours in advance. So, it's hard to predict if the airport will see travel volumes at the same levels that have happened around previous F1 races or if it'll top ACL's flight traffic.
Still, she says historical knowledge points to a chance for it.
“We've had that Monday after F1 break the record for single busiest in airport history," Grimmett said. "So context clues I would say yes, but I can't confirm that. But the historical background points to that."
In anticipation of the high volume of flyers, the airport received additional TSA officers for security screening through the end of October. To prepare even further, the Department of Aviation and partners hosted a job showcase and hiring fair to address the continued labor shortage the airport has experienced.
Relief from hectic travel days is on the horizon with November likely to see a slowdown.
"I don't anticipate it will be as busy as October just because we don't have as many events going on," Grimmett said. "Thanksgiving is kind of our primary holiday that we see a lot of passengers coming in and out of the airport."