A cave-like room with electric red walls and blue light fixtures is the new home to the $100 million podcast of new Austin resident Joe Rogan. And who would Rogan trust to construct this room? None other than his fellow Austinites.
Rogan, a mixed martial arts enthusiast and comedian, entrusted two local businesses—Sound Shed Studios and Wrightsmith Studios—to construct his new podcast studio after recently moving to Austin from Los Angeles. In just under three weeks, the two Austin companies scrambled to complete the project of their most high-profile client yet.
Timeline of Joe Rogan moving to Texas:
Sound Shed Studios, a local audio and visual business, was a side project Matthew Alvarez started 10 years ago, transforming a storage unit into a recording studio. Getting laid off from his full-time audio engineering job due to the pandemic and seeing the outcome of the Rogan studio, Alvarez has since decided to run Sound Shed Studios full time.
Alvarez began working with Rogan after getting a call from an old friend he had done some work for who said he wanted Alavarez to meet the person who had hired him for private security—Rogan. Alvarez met Rogan the next day, and the two had a thorough discussion about the studio design.
In an interview with Austonia, Alvarez said when he saw the room, he knew he had to make some major changes for it to be podcast ready, and when he told Rogan, Rogan responded with, "Hey, I trust you, I like you, build this out as if it were your own studio."
Alvarez, who usually works alone, gathered some friends—Jacob Rangel, Nate Laningham, Richard Castro, Nick Fette, Justin Contreras and Christopher Spikes—to jump on the project with him on a tight two-and-a-half-week deadline. Together, they sound proofed the inner walls with open core polyurethane foam, adding double doors and treating the finished room with sound dampening panels.
Rogan gave Alvarez the creative freedom—and budget—to make a stunning studio with input mostly on the color scheme.
At the completion of Sound Shed's part of the studio creation, Alvarez said he sent Rogan a photo of the studio, to which Rogan replied, "Fucking sick."
But it wasn't until Rogan saw it in person that Alvarez received the validation that the project was a success.
"He didn't really say much. I could tell that he was really absorbing everything, and he gave me a knuckle bump and [said], 'Matt, you killed it.' To hear that from him in person … I knew that we had something to be proud of," Alvarez said.
And what's a podcast room without the right table? For that, Rogan brought in a recommendation from another famous podcaster in Austin, Adam Curry—the first guest on Rogan's Austin podcast.
Drew Teague, founder of Wrightsmith Studios, is a friend of Curry's and was in the process of designing a podcast table for him when he was asked to put that project on hold by Curry to complete Rogan's Austin studio table.
While Wrightsmith Studios is only officially about a year old, Teague has had lots of experience building and fabricating unique furniture pieces, especially for studios.
After speaking with Rogan on what he wanted, Teague came up with a design. Usually clients will request tweaks to the design Teague said, but at first glance, Rogan said, "That's the one, build it."
On the same schedule as Sound Shed Studios, Teague also brought in outside help to complete the project on time, as he usually works all on his own.
Teague and his team made a 500 pound white oak discussion table with a specific frame for enough leg room for podcast guests.
When Rogan saw the table for the first time in person, he reached out to Teague and told him how much he loved it.
"[Rogan] is outstanding in every way," Teague said. "From the first meeting, he was friendly and down to earth; he was very encouraging."
When Rogan posted the almost-complete podcast room to Instagram, tagging both Sound Shed and Wrightsmith studios, the two accounts were all of a sudden in the public eye. Both accounts gained over a thousand new followers with direct messages asking questions about the studio and requests for their work.
Rogan is up and rolling in the new studio, and the two businesses behind it know their work payed off.
He could literally have anybody come in to [complete the studio] from anywhere, but he decided to find local guys who were already doing it in town at relatively small businesses," Teague said. "It says a lot about Joe's character."
Want to read more stories like this one? Start every day with a quick look at what's happening in Austin. Sign up for Austonia.com's free daily morning email.
- Joe Rogan posts podcast studio as he makes move to Austin ... ›
- UPDATED 8/9 Joe Rogan moving to Austin, Texas next month says ... ›
- EXCLUSIVE: Joe Rogan teases new Texas podcast studio; locals ... ›
- Could a presidential debate be led by Joe Rogan in Austin? - austonia ›
- Joe Rogan's new home is a $14 million mansion on Lake Austin - austonia ›
- 'Iconoclast' Joe Rogan is in Austin, political views hard to define - austonia ›
- Joe Rogan cancels podcast episodes this week, including possible Kanye West interview - austonia ›
- Minister of Culture Matthew McConaughey talks preserving Austin culture on Joe Rogan podcast - austonia ›
- New Austinite Joe Rogan visits the Governor's Mansion - austonia ›
- Joe Rogan surprises Big Laugh Comedy with show - austonia ›
- Joe Rogan episode talks about socialism - austonia ›
- Black Pumas bring Austin music to the VP inaugural fundraising roster - austonia ›
- Dave Chappelle tests positive for COVID-19 ahead of Stubbs show, are buddies Rogan and Musk next? - austonia ›
- Musk labels Austin as next US 'boomtown' on Joe Rogan podcast - austonia ›
- Joe Rogan sells Los Angeles home after moving to Austin - austonia ›
- Joe Rogan is opening new comedy club in austin, texas - austonia ›
- Joe Rogan moves into new well-lit studio in Austin - austonia ›
- Joe Rogan retracts telling young people not to get vaccine - austonia ›
- Joe Rogan's influence wanes in the Spotify era of $100M podcast - austonia ›
Austin's Delta 8 industry has been turned on its head after Texas health officials clarified that the cannabinoid is on the state list of illegal substances, though it was previously believed to be legal by most retailers, consumers and manufacturers.
House Bill 1325, which was signed in June 2019 by Gov. Greg Abbott, and the Farm Bill, signed into law by former President Donald Trump in 2018, legalized any hemp product containing less than .3% THC. The same bills were thought to have made Delta 8 legal, though the Texas Department of State Health Services added a notice on its website saying it was still a controlled substance as of Friday, Oct. 15.
Both the federal and state governments keep separate lists on what is considered a controlled substance. Marijuana is considered Schedule I, a category reserved for substances with "no currently accepted medical use and a high potential for abuse," both statewide and federally.
Austin-based CBD retailer Grassroots Harvest CEO Kemal Whyte, like many CBD shop retailers, was blindsided by the announcement. Many small businesses rely on Delta 8 for their sales—Green Herbal Care CBD said about 90% of its sales come from Delta 8—and Whyte said he is frustrated by the inconsistencies in the drug scheduling system.
Since 87% of Texans support the legalization of marijuana, at least for medical use, per a recent poll, Whyte said he wonders who this legislation is for.
"It's gonna have a massive impact on small businesses—there's just no way around it," Whyte said. "The reality is, we don't want to push out anything bad for our customers, we want this to benefit our customers and to help them. If we can make money while doing it, that's the American dream. What are we doing, whose benefit is this for?"
Delta 8 surged in popularity after the perceived legalization—consumers enjoyed its lower psychotropic potency, decreased anxiety while using it and the peace of mind as a legal way to get high. So in order to protect their products and livelihoods, both Grassroots Harvest and Austin-based manufacturer Hometown Heroes are taking legal action.
Whyte said Grassroots Harvest is suing DSHS, saying their action is creating negative effects in the market. Meanwhile, a Hometown Heroes spokesperson said the company is in the process of filing a temporary restraining order that would pause the ban on Delta-8 in the state of Texas.
Threats against Delta 8 are not new—DSHS lost a lawsuit trying to make "smokable hemp products" illegal last year and Texas lawmakers had been considering a bill that would make Delta 8 illegal, though it was dropped after the clarification was made.
Hometown Heroes released a formal statement in response to the DSHS rule.
"I need to be clear—we love Texas, we're just choosing to fight for the will of the people in regards to cannabis in Texas," Hometown Hero CEO Lukas Gilkey said in a statement. "(Texas DSHS) are using backhanded ways to create legislation and go against the will of the people."
Whyte laments the fact that it would be easier legally to "open up a strip club that also sells guns," and said he can't post customer testimonials that mention the benefits of Delta 8 without getting hit with a cease and desist from the Food and Drug Administration. Whyte said he isn't opposed to regulation—far from it—he just wants to see it go through the correct channels.
"The fact that they're stunting our ability to communicate with our clients that want to learn about this, you're preventing us from communicating with them and teaching them, or spreading information that we know," Whyte said. "I think that that in and of itself opens up a lot of questions."
Grassroots Harvest still has Delta 8 products on its shelves for the time being but for how long, Whyte doesn't know.
- Willie Nelson to host cannabis convention for 88th birthday - austonia ›
- First hemp vodka in Texas makes its way to Austin - austonia ›
- Travis County approves first Texas Hemp Harvest Festival - austonia ›
- Delta 8 has landed in Austin: what is it and who uses it? - austonia ›
Austin Public Health and other clinics around Austin are now providing booster shots for all three vaccines, including Pfizer, Moderna and Johnson & Johnson, to fully vaccinated individuals after both Pfizer and J & J were approved by the CDC on Wednesday.
APH and Austin clinics, which were already administering the approved Pfizer booster, will begin distributing shots as soon as Friday.
Those who received the second dose of the Pfizer and Moderna vaccine more than six months ago are elligble to receive a booster if they are over 65 or if they are over 18 and:
- Live in a long-term care environment
- Have underlying medical conditions
- Work or live in high-risk settings, such as schools, hospitals or correctional facilities
Austin-Travis County Health Authority Dr. Desmar Walkes said in a media Q&A Friday that APH is encouraging boosters just as much as they have urged residents to get their first and second doses.
"Boosters are incredibly important to keeping our community protected and hospitalizations low," Walkes said. "If we can stay on top of our vaccinations, we provide protections for our most vulnerable and make it that much harder for COVID to spread in our community."
Eligible residents are free to choose the same booster as their first doses or "mix and match," per the CDC announcement.
Those looking for another dose can simply bring their vaccination card to APH centers or the dozens of Walgreens and CVS locations in the metro, which began administering doses Friday.
Additional updated guidance from the CDC allows for all eligible individuals to choose which vaccine they receive as a "mix-and-match" booster dose. It is advised to remember to bring your CDC COVID-19 Vaccination Card showing the original doses with you when going for booster shots.
- Austin downgrades to Stage 4 as COVID cases decline - austonia ›
- Joe Rogan incorrectly says vaccinated people cause mutant strains ... ›
- Everything you need to know about breakthrough cases in Austin ... ›
- After racing for a first dose of the vaccine, some Austinites find ... ›
- COVID in Austin: 9 ICU beds, alternate care site, booster shots ... ›