A cave-like room with electric red walls and blue light fixtures is the new home to the $100 million podcast of new Austin resident Joe Rogan. And who would Rogan trust to construct this room? None other than his fellow Austinites.
Rogan, a mixed martial arts enthusiast and comedian, entrusted two local businesses—Sound Shed Studios and Wrightsmith Studios—to construct his new podcast studio after recently moving to Austin from Los Angeles. In just under three weeks, the two Austin companies scrambled to complete the project of their most high-profile client yet.
Timeline of Joe Rogan moving to Texas:
Sound Shed Studios, a local audio and visual business, was a side project Matthew Alvarez started 10 years ago, transforming a storage unit into a recording studio. Getting laid off from his full-time audio engineering job due to the pandemic and seeing the outcome of the Rogan studio, Alvarez has since decided to run Sound Shed Studios full time.
Alvarez began working with Rogan after getting a call from an old friend he had done some work for who said he wanted Alavarez to meet the person who had hired him for private security—Rogan. Alvarez met Rogan the next day, and the two had a thorough discussion about the studio design.
In an interview with Austonia, Alvarez said when he saw the room, he knew he had to make some major changes for it to be podcast ready, and when he told Rogan, Rogan responded with, "Hey, I trust you, I like you, build this out as if it were your own studio."
Alvarez, who usually works alone, gathered some friends—Jacob Rangel, Nate Laningham, Richard Castro, Nick Fette, Justin Contreras and Christopher Spikes—to jump on the project with him on a tight two-and-a-half-week deadline. Together, they sound proofed the inner walls with open core polyurethane foam, adding double doors and treating the finished room with sound dampening panels.
Rogan gave Alvarez the creative freedom—and budget—to make a stunning studio with input mostly on the color scheme.
At the completion of Sound Shed's part of the studio creation, Alvarez said he sent Rogan a photo of the studio, to which Rogan replied, "Fucking sick."
But it wasn't until Rogan saw it in person that Alvarez received the validation that the project was a success.
"He didn't really say much. I could tell that he was really absorbing everything, and he gave me a knuckle bump and [said], 'Matt, you killed it.' To hear that from him in person … I knew that we had something to be proud of," Alvarez said.
And what's a podcast room without the right table? For that, Rogan brought in a recommendation from another famous podcaster in Austin, Adam Curry—the first guest on Rogan's Austin podcast.
Drew Teague, founder of Wrightsmith Studios, is a friend of Curry's and was in the process of designing a podcast table for him when he was asked to put that project on hold by Curry to complete Rogan's Austin studio table.
While Wrightsmith Studios is only officially about a year old, Teague has had lots of experience building and fabricating unique furniture pieces, especially for studios.
After speaking with Rogan on what he wanted, Teague came up with a design. Usually clients will request tweaks to the design Teague said, but at first glance, Rogan said, "That's the one, build it."
On the same schedule as Sound Shed Studios, Teague also brought in outside help to complete the project on time, as he usually works all on his own.
Teague and his team made a 500 pound white oak discussion table with a specific frame for enough leg room for podcast guests.
When Rogan saw the table for the first time in person, he reached out to Teague and told him how much he loved it.
"[Rogan] is outstanding in every way," Teague said. "From the first meeting, he was friendly and down to earth; he was very encouraging."
When Rogan posted the almost-complete podcast room to Instagram, tagging both Sound Shed and Wrightsmith studios, the two accounts were all of a sudden in the public eye. Both accounts gained over a thousand new followers with direct messages asking questions about the studio and requests for their work.
Rogan is up and rolling in the new studio, and the two businesses behind it know their work payed off.
He could literally have anybody come in to [complete the studio] from anywhere, but he decided to find local guys who were already doing it in town at relatively small businesses," Teague said. "It says a lot about Joe's character."
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East Austin restaurant la Barbecue has been robbed a third time in less than three months, according to a post on the restaurant's Instagram.
In the post, the restaurant included photos of what appeared to be a man exiting a minivan from surveillance footage.
"This guy pulled up in a car full of stuff… he ripped our gate open and stole a couple empty kegs," the post said. "The ring system scared him off so he did not venture back into the area. PLEASE EVERYONE ON THE EAST SIDE BE CAREFUL!!! This guy goes back into his car to grab something before he goes in. I am hoping he won’t be back!!"
The robbery comes as many restaurant and food truck owners have been on guard from recent break-ins. East Austin cheesesteak truck R&B's Steak and Fries has also been robbed three times in around three months, according to owner Kris Elliott. Elliot said the truck was last robbed around a month and a half ago.
"When the weather gets cold, it seems like these things start to happen more often," Elliott said. "We're just happy no one got hurt."
Additionally, he said all 5 of the food trucks in their lot have experienced burglaries. The landlord of the space is taking action by investing in alarm and camera systems. "Been very tough dealing with this problem as us small business owners are just trying to survive during the pandemic," Elliott said.
And it's not just in East Austin. North Austin restaurants Eldorado Cafe and Chez Zee Bistro were both broken into and robbed on the weekend of Jan. 8, while over a dozen food truck robberies and break-ins were reported in the latter half of 2021.
Some, like Chez Zee's Deborah Velasco, wonder if the understaffed Austin Police Department's decision to no longer respond to non-emergency calls is part of the problem. Xose Velasco, owner of East Austin's Discada, said owners are keeping their guard up in the wake of the robberies as he was robbed twice within a month of reopening in November 2021.
"We try to keep the lights on," Velasco said. "We're a little bit more careful."
After 12 months, the long-anticipated massive Tesla factory in Southeast Travis County is up and operating and everyone wants a look inside.
Phase 1 of Giga Texas appears to be tied up as production of the Model Y Tesla is underway, the electric car company revealed on Wednesday in its fourth-quarter earnings call. The factory, located on the former Harold Green-turned Tesla Road, sits on more than 2,000 acres of land in southeast Travis County.
Here's a glimpse inside the factory.
Model Ys will be the first Teslas to come out of Giga Texas with an estimated delivery of August. The wait estimate comes after Tesla noted supply chain issues have affected their factories, which have been running below capacity for several quarters. A deep blue metallic like this goes for $1,000 more than a white or silver Model Y, totaling $61,990.
Model Ys began being produced at Giga Texas at the end of 2020. In general assembly at the factory, the Teslas get their major interior components to finish the vehicle.
Workers at Austin's Gigafactory are attaching seats to a structural battery pack. It's been described by some as the biggest difference between Texas-made Model Y's and the current version at the Fremont, California factory. It shouldn't have a major impact on the owner's experience, but Tesla has updated instructions for the jacking procedure, as the lift points are different.
With a sleek, open office setup, workers can take in a view of the factory from their seats. It's a component CEO Elon Musk wanted for what is now the headquarters of Tesla.
On the Austin, Texas public location Snapchat, a photo of inside Giga Texas has appeared. On the left you can see a sneak peek of a Model Y body.pic.twitter.com/N7zliZ5vkL— Sawyer Merritt (@Sawyer Merritt) 1643081462
With Snapchat's maps, anyone can look at everyday activity happening at the factory. To view these geographically-linked stories, click the bottom left "map" icon and search "Tesla Giga Texas." Once you've found it, you can view the Snapchat story of those in and around the facility. While most stories stay up for only 24 hours, Giga Texas is a designated place on Snapchat, allowing users to view a collection of photos and videos from the inside.
Following Model Ys, Texas-made Teslas will include the Cybertruck, Semi and Model 3. But it might be a while before those other models arrive. EV makers have been hit hard by the chip shortage, and it's thought that changing features are contributing to Cybertruck delays as Tesla works to compete in the electric pickup market.
Joe Rogan paid a visit to buddy Elon Musk this week. The two have been seen around town since both moving to Texas. Naturally, Rogan was impressed with the prototype.
If you're dying to get a closer look at this factory, you just might get to. In December, Musk said the factory would have tours available to the community early this year.
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