Austin FC has added another iconic Austin sponsor ahead of their first season.
Austin Eastciders is now the "official cider" of Austin's first professional sports team and will promote their partnership at several locations around the city.
At its new Barton Springs restaurant, the local craft cider brand is launching the FC Tailgate Special, which feeds four for $55 and can be enjoyed at tailgates or fans' own homes.
The brand will host various watch parties around the Austin metro, including at their own Collaboratory Tap Room. At the tasting room, one dollar per pint sold will go to the charity branch of Austin FC, the 4ATX Foundation. These funds will go towards 4ATX's mission of closing the opportunity gap by helping out Austin's youth.
For those even bolder, Austin Eastciders will partner with Tiny Tats ATX to give away one commissioned Austin FC or Austin Eastciders tattoo per week for the four weeks before the season kicks off. Winners will be announced via Eastciders' Instagram page, and Tiny Tats ATX owner Coley Jackson will be the featured artist.
Austin FC has already announced several Austin partnerships in the months leading into their inaugural season, including:
- Q2: The Austin financial technology, or "fintech," company secured a naming rights sponsorship in January and will be featured as the namesake for the team's brand new Q2 Stadium.
- Yeti: Adorned in bold lettering on official Austin FC jerseys, the Austin-based cooler company landed a $4 million, multi-year jersey deal ahead of the 2021 season.
- DoubleDave's Pizza: The buffet and delivery restaurant that started out in Austin, known best for its pizza rolls, will be the official pizza of Austin FC.
📰 | Welcome to the family! Austin FC and @StDavidsHC Announce First Team Medical Team » https://t.co/sjd1RHaPHx pic.twitter.com/JuQZmixbfZ
— Austin FC (@AustinFC) February 26, 2021
Other Austin brand sponsorships include Waterloo Sparkling Water, the Fairmont Austin, Little City coffee, and FVF Law injury attorneys. The team has also teamed up with bigger brands such as H-E-B, Adidas, Dr. Pepper, Coca-Cola, SeatGeek and Favor.
View the full Austin FC sponsorship list here.
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Terry Black’s Barbecue is journeying outside of the smoked meats sphere and into the hospitality sector, announcing plans to open “Friday Mountain,” a resort-style vineyard near Driftwood.
According to a report from the Austin Business Journal, Friday Mountain will be located on 64 acres at 150 Concord Circle, featuring a boutique hotel with 22 rooms, a 14-acre vineyard and a 20,000-square-foot underground wine facility, a spa, event space, all-day café and high-end restaurant. Construction is poised to start in the next month.
The courtyard outside of the event space will echo Hill Country architecture. (Rogers-O'Brien Construction)
Co-owner Mark Black said he expects construction to last about 10 months, hoping for opening early next year, and would hire around 140 employees: 60 full-time and 80 part-time.
The new project has long been in the works for the restaurateurs—including Mark’s twin brother Mike and sister Christina—who come from the same lineage as those behind Lockhart’s Black’s BBQ but separated the business due to a falling out within the family.
Friday Mountain was originally planned to be a wedding venue but issues arising about noise, traffic and environmental concerns led the Dripping Springs City Council to ask for updated plans.
A rendering of the entrance to the planned underground wine cave. (Rogers-O'Brien Construction)
In the new plans, which have since been submitted, Black said he heard the neighborhood's concerns and is focusing on working with the right contractors to avoid issues. Black said he knows not everyone will be on board with the venue but that it will provide a little something for everyone.
To bring the concept to life, Black is partnering with engineers at Kimley-Horn and Associates Inc., architects at Lawrence Group, and Rogers-O’Brien Construction Co. Ltd. as the general contractor.
As for the vineyard, Black has partnered with Salt Lick Cellars to have wine aged and ready to drink wine upon opening and will hand off wine making operations to enthusiast Phil Price.
According to a Texas Department of Licensing and Regulation filing, the project will cost an estimated $20 million to be completed in January 2023.
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The Texas French Bread Bakery, located on 2900 Rio Grande Street, has been completely destroyed after a fire erupted on Monday night.
The Austin Fire Department responded to the fire just before 11 p.m., where they arrived to see flames coming from the roof of the bakery. Firefighters fought the fire for about an hour before the roof collapsed.
While no one was injured in the fire, firefighters say the historic building was completely totaled.
Texas French Bread just went up in flames pic.twitter.com/agXqKN3c00
— Jordan (@AimIessFriend) January 25, 2022
AFD determined that the fire was accidental and caused by mechanical failure. AFD said the damages amounted to $1.6 million total: $1.1 million in structural damage and $500,000 in damage to the contents of the bakery.
This year, Texas French Bread will celebrate 40 years of business. Before the bakery occupied the building, it was the Rome Inn, a music venue that hosted 1970s artists like Stevie Ray Vaughan.