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Austin FC adds a local cider brand to its roster of official partnerships

(Isabella Lopes/Austonia)

Austin FC has added another iconic Austin sponsor ahead of their first season.

Austin Eastciders is now the "official cider" of Austin's first professional sports team and will promote their partnership at several locations around the city.



At its new Barton Springs restaurant, the local craft cider brand is launching the FC Tailgate Special, which feeds four for $55 and can be enjoyed at tailgates or fans' own homes.

The brand will host various watch parties around the Austin metro, including at their own Collaboratory Tap Room. At the tasting room, one dollar per pint sold will go to the charity branch of Austin FC, the 4ATX Foundation. These funds will go towards 4ATX's mission of closing the opportunity gap by helping out Austin's youth.

For those even bolder, Austin Eastciders will partner with Tiny Tats ATX to give away one commissioned Austin FC or Austin Eastciders tattoo per week for the four weeks before the season kicks off. Winners will be announced via Eastciders' Instagram page, and Tiny Tats ATX owner Coley Jackson will be the featured artist.

Austin FC has already announced several Austin partnerships in the months leading into their inaugural season, including:

  • Q2: The Austin financial technology, or "fintech," company secured a naming rights sponsorship in January and will be featured as the namesake for the team's brand new Q2 Stadium.
  • Yeti: Adorned in bold lettering on official Austin FC jerseys, the Austin-based cooler company landed a $4 million, multi-year jersey deal ahead of the 2021 season.
  • DoubleDave's Pizza: The buffet and delivery restaurant that started out in Austin, known best for its pizza rolls, will be the official pizza of Austin FC.
The team has also partnered with St. David's HealthCare. On Friday, the team announced its medical team through the sponsorship. Dr. Timothy Vachris was appointed as the team's first chief medical officer, while Dr. Douglas Elenz will be the team chief orthopedic doctor. Both doctors will be in charge of player's medical care and will work in close partnership with St. David's, which is one of the club's founding partners.

Other Austin brand sponsorships include Waterloo Sparkling Water, the Fairmont Austin, Little City coffee, and FVF Law injury attorneys. The team has also teamed up with bigger brands such as H-E-B, Adidas, Dr. Pepper, Coca-Cola, SeatGeek and Favor.

View the full Austin FC sponsorship list here.

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