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Austin Fashion Week returns in-person this year. (Austin Fashion Week)
After a virtual year in 2020, Austin Fashion Week is coming back with in-person shows at The Domain on Friday afternoon.
The weekend will kick off with the first show at 1:30 p.m. on Friday and end with the final show at 3:30 p.m. on Sunday, celebrating Austin’s up-and-coming high fashion scene with six runway shows, more than 50 designers, pop-up shops and coinciding Domain store sales.
After a lifelong dream of becoming a fashion designer, this will be Brandy Hughes and Brandy Design Studio’s first time showing at AFW. Hughes returns to Austin as a designer’s apprentice after studying design at the Fashion Institute of Design and Merchandising in Los Angeles. Austin is where she got her start in the bridal sphere.
“Austin's such a weird kind of place—It's very creative and there's a lot of artistic people here,” Hughes said. “I think that it's going to get bigger and the one thing that's really good about doing fashion in Austin is you have a little bit more freedom to do the things that you want to do and be as crazy as you want.”
Hughes is showing her most recent collection on Friday’s 1:30 p.m. show, which officially came out two months ago, and features simple silhouettes for the wedding march.
Meanwhile, hailing from Dallas, Phillip White of Phit Clothing is set to appear for the third time at AFW. Inspired to begin an exercise journey but disappointed by the lack of variety in plus-size men’s activewear, White took matters into his own hands.
“Every brand that I was seeing out there, the fit was not correct and a lot of it was just very basic black and gray,” White said. “I saw everybody was sort of making the same thing. I kind of came up with my own brand of how I wanted activewear to be and it's very colorful and still flattering.”
His featured collection is based around his love of the Spice Girls growing up, which inspired him to create women’s and unisex clothes on top of men’s fashion for the first time in his career.
“I want it to look good on all body types,” White said. “My vision of the Spice Girls kind of represents everybody. For me, this collection was the perfect bridge for me to introduce women's, men's and unisex—there are a lot of pieces that I think are gender fluid and anybody could wear them.”
Designers attending come from all over—not just Austin—including Canada, the Philippines and Egypt. Don’t go alone, take this guide with you to get the most out of your ticket. Tickets for individual runways start at $50 and $135 for the whole weekend.
Here's a breakdown of fashion week.
Friday
1:30 p.m. Show
- Anmarie Design
- Bchwood
- Brandy Design Studio
- Cognition Apparel
- Loka Haus
- The National Bureau of Product Research
- Phit Clothing
- The Salt Nomad
- Sewreffic
3:30 p.m. Show
- Korto Momolu
- AL+LU Apparel
- Ingasilks
- Iris Gil Designs
- Jhay Lawson
- Kneaded Fashion
- Tastalii
- Toshimi Pacumbala
- Unlikely Designs
First up in the morning bracket is Anmarie Design, showing a collection that is two years in the making, and Sewreffic will take the stage last with a ready-to-wear collection.
Jhay Layson
(AFW)
Saturday
1:30 p.m.
- Ferrah
- AJ Designs
- Arky
- Camicie
- CassandraCollections
- Nine & Beyond
- Onyx d'Or
- Orkaddi
- SA Studio
- Sabiya
- Shahira Lasheen
- Turtle Cay Island Wear
- Yoli & Co.
3:30 p.m.
- Daniel Esquivel
- Any Old Iron
- Art Institute of Austin
- Camille Cannell
- Christina Ward
- Dellkat
- Heirlume Couture
- Joseph Ledesma
- Kweens Royal Tees
- LALA
AJ Designs
(AFW)
Sunday
1:30 p.m.
- Brittany Allen
- Caycee Black
- Bosses in Style
- Chellie Friday
- Dashe
- Hello Kaiya
- Jen Ley Designs
- Vee Rodriguez
3:30 p.m.
- Mysterious by NPN
- Art IV Play
- Diana Boch
- Endia
- FiFi x Fashion House
Brittany Allen
(AFW)
Make it work!
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Popular
Many, like Austin blogger Jane Ko, are opting to build homes on empty lots instead of buying preexisting homes. (Jane Ko/A Taste of Koko)
After casually searching for a home for years, Austin influencer and blogger Jane Ko experienced the pandemic housing surge firsthand when she found an empty lot near the airport in the summer of 2020. Stretched thin by high demand and limited supply, Austin's median home prices had already reached a then-record of $435,000 in August of that year, while new inventory grew by just 0.1% in that month.
Due to seemingly ever-increasing demand, Austin's homebuilding market has been busy—if not strained. New listings were up 6% in November 2021, while median home prices had cooled ever-so-slightly to $470,000. The area was ranked the fifth-busiest metro in the country for single-family homebuilding permits in August 2021, according to a National Association of Homebuilders report.
Austin influencer Jane Ko build a semi-custom home on an empty lot near Austin-Bergstrom International Airport. (Jane Ko/A Taste of Koko)
"I think for those of us that have been here, we've seen prices rise in the last five years and I kind of figured if I don't buy now, then I probably won't be able to," Ko said. "I kind of stumbled upon it and I think for a lot of people that's been really the only way to find real estate since the market is so hot."
Austin's inventory has remained somewhat low, especially in the center of town, leading some to believe that homebuyers are being "priced out" by the city's limited options. Area suburbs are reflecting that—the Kyle-Buda-San Marcos region saw 2,900 new home starts from September 2020-21, more than any other Austin submarket.
But with new developments working to keep pace with demand, 2021 Austin Board of Realtors President Susan Horton told Austonia the trend just reflects customer desires.
"I don't think that folks are being pushed by any means," Horton said. "Folks that want to buy out in the rural areas are buying for personal reasons and they're buying because they want the land and privacy. Folks really, truly want to be out. If you want a big lot, it's there."
Like many homebuyers during the pandemic, Ko was happy to scrap Austin's downtown for more space. Because she works from home, she said she and many of her friends are looking for bigger homes and bigger lots in hot areas like Dripping Springs.
Ko had the option of moving into already-built homes within the neighborhood but opted for a custom-built home instead—something that Horton said is another draw for prospective homebuyers.
Austin influencer Jane Ko remodeled her kitchen after building her semi-custom home. (Jane Ko/A Taste of Koko)
Ko's kitchen remodel took months due to supply chain delays/ (Jane Ko/A Taste of Koko)
"The desire to be away from the person next door is really most of the time the deciding factor," Horton said. "And then there are those that want to have a house simply because they want to design it themselves, and so those are the aspects that make buying that raw land and building a house really important."
But building a custom home has its drawbacks. Horton said construction loans, land surveying, zoning restrictions and road access are all hoops that can be jumped through with an experienced realtor.
But even through the tedious and stalled homebuilding process, Ko said it's been worth it to create a home made just for her.
"This is a place that I'm hopefully going to stay in for a very long time," Ko said. "And I think because I do a lot of entertaining at home and shoot photos at home, it's really important that my space looks the way I want it to."
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As Californians were especially drawn to Austin in the pandemic, some may head back to the Bay Area. (CC)
Melaku Mihret, who works remotely in Austin for a Meta office in the Bay Area, thinks some of the Californians who have moved to Texas in the pandemic may just move here temporarily, save money and then head back. Others have also speculated a possible reverse migration, but it may be too early to tell.
According to the Kinder Institute at Rice University, Texan migration to California has remained steady for years. And when it comes to Californians leaving, the institute says it's less about a pull into Texas and more of a push out of California driven by home prices.
But they're not all staying in Austin. U-Haul data shows departures from Austin were up 18% even as one-way arrivals were up 22% in 2021.
Melaku Mihret, a remote worker a Meta office in the Bay Area, is now living in Austin. (Andrea Guzman)
For Mihret, the biggest driver behind his move was the squeeze of costs in Northern California. If the cost of living wasn’t an issue, Mihret said he’d live in the Bay Area. So if Austin continues to become less and less affordable, would Californians go back?
For Mihret, not many places come close to what California offers. He points to the nature, such as the mountains and lakes, in California and the massive tech hub it is. Austin is “not even nearly close to California,” Mihret said, after acknowledging Austin's growth as an emerging tech hub.
Meanwhile others like Ian Davies, who grew up in Austin and left in 2011 when he was in high school, much prefer living in Austin.
His family had moved to Philadelphia, years passed and he eventually landed a job in financial operations at NBC Universal in Los Angeles, California. When the option of remote work during the pandemic came around, he longed to return home.
“I couldn’t wait to move back to Austin,” Davies said. “Not that I didn’t enjoy my time in LA. But LA is just a whole other beast than Austin.”
Ian Davies does remote work for NBC Universal in Downtown Austin in early January. (Andrea Guzman)
But a downside he says is it's become more expensive in the past year and half since he returned. The Austin-Round Rock-Georgetown metro area had the 12th highest change in a recent study on cost of living increases across the country. And among the nation’s top 10 tech hubs, Austin saw the largest year-over-year increase in average rent this past September, with an average of $1,647.
It's a cost of a growing city. Davies sees a positive in all the growth, as he enjoys living in a city with a diverse population, like when he was in LA.
“There’s a group of Austinites who are very against people moving here, and I’m definitely not part of that crowd. I want to share this city with other people. I think it’s awesome.”
He says he wouldn’t want to be anywhere else.
“I hope that Austin can keep its soul and keep its weirdness. Like blues and rock and live music,” Davies said. “I haven’t seen much of that change. I hope people that move here can adapt the spirit of the past and carry that.”
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