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Austin drops in 2021's 'Happiest Cities in America' study

Pack your bags: it's time to head to sunnier skies in North Dakota.

At least that's what WalletHub's newest study seems to suggest. While South Dakota cities Bismarck and Fargo scored second and third on 2021's Happiest Cities in America, Austin came in at 27th.


The study looked at over 180 of the country's largest cities and weighed them on 31 key indicators of happiness, including anything from sports participation rates to weather, to see where they stacked up.

Source: WalletHub

Austin, despite its rapid tech migration and its description as "utopian" by California transfer Joe Rogan, has moved down five slots from the 2020 list. Last year, the city ranked 22nd overall behind just one Texas city, Plano, which ranked second on the list.

Both Plano and Austin have since fallen in the ranks, with Plano now at 17th and Austin at 27th between San Diego, California and Overland Park, Kansas. Austin, which was previously ranked sixth in the Income and Employment category, has since dropped to 24th and has fallen several slots to 20th in the Emotional and Physical Well Being ranking and 94th in the Community and Environment section.

Austin still reigns supreme over other Texas cities, however. I-35 neighbor San Antonio came in at 141st nationally, while Dallas and Houston clocked in at 104th and 123rd, respectively. Other Texas towns that Austin bested include Amarillo (63), Grand Prairie (70), Garland (77), Irving (85), Arlington (102), Lubbock (117), Brownsville (125), El Paso (128), Corpus Christi (137) and Laredo (161).

Austin has made headlines in recent years for its massive "Texodus" as thousands moved from sunny California or other states to the capital city. Many tech companies have uprooted to Austin as well, including Tesla and Oracle. For 2020-21, Austin is ranked third in the best cities to live in the U.S., a title which it has won for many years in the 2010s. The city's housing market is booming, and it continues to be one of the fastest-growing metropolitan areas in the nation.

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A big announcement from Austonia

Howdy, and happy holidays.

I have some big news for you.

Austonia is now part of 6AM City, a fast-growing network of hyper-local newsletters across the country.

I’m proud to be telling you this, because 6AM City’s mission is very much like Austonia’s — a daily morning update on events, things-to-do and news, with an underlying mission of community building in the cities they serve.

If you’re not already subscribed, 6AM City’s Austin newsletter is called ATXtoday. One of its city editors is Laura Figi, who you’ll remember for her previous great work on Austonia’s newsletter.

I’ve been reading ATXtoday every day since it launched last year.

Starting this week, you’ll receive ATXtoday every morning and I’m confident it will become part of your daily wake up routine. Be sure to add hello@theatxtoday.com to your contact list (how to do that here).

Meantime let me thank you for your readership and support of Austonia, and convey my wishes for a great holiday season for you and those close to you.


Thank you,

Mark Dewey

Austonia CEO

Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.