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Austin-based hard seltzer company sweeps competition in San Francisco

Blue Norther, an Austin-based seltzer company owned by two people named Austin, won every medal in the hard seltzer competition at the San Francisco World Spirits Competition this year. (Blue Norther/Facebook)

Austin T. and Austin M. Pittman walked into the San Francisco World Spirits Competition representing their Austin-based hard seltzer company, Blue Norther, as first-time entrants.

The two Austins hoped for a medal or two when they entered the competition for the first time. Instead, they were one of seven companies to win multiple medals as each of their flavors won a medal.


Blue Norther swept the competition, with its Wild Blackberry flavor taking gold, Prickly Pear receiving silver, and Agave Lime recognized with a bronze medal.

The competition is one of the most highly regarded spirits competitions globally, and 28 drink companies entered their hard seltzers in the competition. Blue Norther was the only Texas-based hard seltzer to win an award.

Austin T. Pittman, Blue Norher's CEO, said it was an influential win for a company that has been around for less than a year.

"From the beginning, our mission has been to create a beverage that tastes better than any hard seltzer on the market," Pittman said. "To medal three times in our first year at such a prestigious competition validates what we and so many of our fans know—Blue Norther tastes great. Our team looks forward to building from this recognition and bringing more Blue Norther to the people of Texas and beyond."

The father and son duo named the brand after the cold front that can also be called a Texas Norther, and its goal is to represent the Lone Star State's iconic fruits in their seltzers. The drink can be found in Texas cities including Austin, San Antonio, Houston, and Dallas/Fort Worth at retailers such as H-E-B, Total Wine, Whole Foods and Spec's.

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