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Austin gets its own Hollywood sign at 360 Bridge

(Blake Messick/YouTube)

Austin never looked more like Los Angeles as onlookers from the Pennybacker Bridge could see six white letters spelling out "Austin," similar to the iconic Hollywood sign, earlier this month.

The DIY project was the work of YouTuber Blake Messick. In a YouTube video, he shares his process of making the letters and how he and his friends got it up a cliff.

Since some say Austin is the Los Angeles of Texas, Messick took it upon himself to add a bit of LA. While not from California himself, Messick acknowledges locals are not fans of the Californian comparisons but said he just likes the sign.

"I say we take the coolest things from every city and start building it here in Austin," he said. "Yes, our rents are going up, yes, everything is getting really expensive and it's really hard to live here, but we might as well make the most of it."

Over the course of two days, Messick used his little engineering knowledge from college and $300 to build the 7-foot letters. Then after scouting the area, he gathered his buddies to hike the letters up the cliff in the middle of the night.

Hours later, the group drenched in sweat had properly secured the letters using wire to tie around rocks. The group employed a makeshift security system with a sign and camera to avoid any vandals.

The sign was up for three days before the group took it down.

"It looks like a couple of 20-year-olds on a limited budget did it—but they did, that's the truth," Messick said.


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway