Marisela Maddox is no stranger to the nanny game, having hired at-home caregivers in the past to help with her two children, ages 5 and 10.
In the early pandemic days, the Austin family managed without one, working and quarantining from home. But around June, when the national conversation about education started to lean toward online public schools, "I was starting to get very nervous," Maddox said.
So she looked for someone who could work full time and be ready to help with the education of her fourth-grader, who she assumed would be doing school entirely online.
That's when she learned that the market, the candidates, the health considerations and—most notably—the cost of hiring someone to be around your kids all day is a lot different now in the days of unpredictable and fast-changing school, work and money situations, than it was in the pre-COVID era.
When she hired a grad student in his late 20s, she said, the two other finalists were immediately hired by friends—a sign of the tight market that she hadn't seen before.
Maddox is paying 20% more than she used to—$25 an hour, up from the typical $20 rate—just to make sure the nanny was willing to stick with the family through such uncertain times. While her older child ended up returning to school, Maddox has kept the nanny around in the case that schools shutdown again.
"I think you have to pay more. I really do," said Maddox, a mediator and small business owner. "You have to incentivize people to want to stay because you really don't want to be doing this every three or four months."
Several employers and families said that pay has risen for several reasons: the influx of and demand for higher-paid educators into the nanny market, the instability of work and school schedules, the higher demands placed on caregivers and fear of COVID-19 all brought on by the pandemic.
The need for nannies, the availability of them and the ability to pay for them has risen and fallen as virus conditions and shutdowns have fluctuated throughout the summer, said Amber Mayhew, an Austin mom and nanny, and owner of Nanny Poppinz, a referral service she has operated in Austin for about a decade.
"In March, which is usually a very busy time of year for us, business stopped for a couple of months," she said. "And then it kind of picked up for a little bit, and then we kind of had the second flow of everyone panicking it seemed like, and so it slowed down again. And now it's starting to pick up again."
Along with the unstable market, families whose children are doing online school are looking for people who are more qualified in education or technology, and many of the candidates are now former educators or daycare workers who were laid off or worried about teaching in-person classes at public schools.
There is also less job stability because pandemic-era shutdowns, quarantines and COVID-19 infections put family needs in flux as schedules shift to accommodate school and work changes. And everything can shut down if a family member or the nanny gets sick and the nanny can't come into the home for weeks or months.
And the stakes are higher when it comes to health considerations. Families and nannies have to put a lot of trust in each other not to engage in behavior that could put one or both of them at risk.
"We've been very conservative in how much we've been leaving the house, and canceled all our vacations this summer, no road trips or anything, so the idea of having someone in our house was a little scary," said Austin mom Jeni Putalavage-Ross, who, after a difficult search, hired the daughter of a trusted friend to help with her 8-year-old and twin 6-year-olds.
All of this not only drives up the price, but it can make the overall experience more trying—both for the parents and for the providers.
"It can be done, but it requires more resources," Maddox said. "I had to do a lot of self checking. We had a lot of conversations around it. But I think it'll be OK. Everybody's sort of figuring it out right now."
More on families:
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- Child care facilities can start up now, Abbott says; bars, bingo halls ... ›
- Day care centers face money woes even as Texas parents go back to ›
- Texas reinstates COVID-19 safety rules for child care centers ... ›
Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway