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Hiring a nanny? Be prepared to pay more as virus tightens Austin market
(Photo courtesy of Marisela Maddox)

Marisela Maddox's two children complete their online schooling from home, a reason she decided she needed to bring in extra help.

Marisela Maddox is no stranger to the nanny game, having hired at-home caregivers in the past to help with her two children, ages 5 and 10.


In the early pandemic days, the Austin family managed without one, working and quarantining from home. But around June, when the national conversation about education started to lean toward online public schools, "I was starting to get very nervous," Maddox said.

So she looked for someone who could work full time and be ready to help with the education of her fourth-grader, who she assumed would be doing school entirely online.

That's when she learned that the market, the candidates, the health considerations and—most notably—the cost of hiring someone to be around your kids all day is a lot different now in the days of unpredictable and fast-changing school, work and money situations, than it was in the pre-COVID era.

When she hired a grad student in his late 20s, she said, the two other finalists were immediately hired by friends—a sign of the tight market that she hadn't seen before.

Maddox is paying 20% more than she used to—$25 an hour, up from the typical $20 rate—just to make sure the nanny was willing to stick with the family through such uncertain times. While her older child ended up returning to school, Maddox has kept the nanny around in the case that schools shutdown again.

"I think you have to pay more. I really do," said Maddox, a mediator and small business owner. "You have to incentivize people to want to stay because you really don't want to be doing this every three or four months."

Several employers and families said that pay has risen for several reasons: the influx of and demand for higher-paid educators into the nanny market, the instability of work and school schedules, the higher demands placed on caregivers and fear of COVID-19 all brought on by the pandemic.

The need for nannies, the availability of them and the ability to pay for them has risen and fallen as virus conditions and shutdowns have fluctuated throughout the summer, said Amber Mayhew, an Austin mom and nanny, and owner of Nanny Poppinz, a referral service she has operated in Austin for about a decade.

"In March, which is usually a very busy time of year for us, business stopped for a couple of months," she said. "And then it kind of picked up for a little bit, and then we kind of had the second flow of everyone panicking it seemed like, and so it slowed down again. And now it's starting to pick up again."

Along with the unstable market, families whose children are doing online school are looking for people who are more qualified in education or technology, and many of the candidates are now former educators or daycare workers who were laid off or worried about teaching in-person classes at public schools.

There is also less job stability because pandemic-era shutdowns, quarantines and COVID-19 infections put family needs in flux as schedules shift to accommodate school and work changes. And everything can shut down if a family member or the nanny gets sick and the nanny can't come into the home for weeks or months.

And the stakes are higher when it comes to health considerations. Families and nannies have to put a lot of trust in each other not to engage in behavior that could put one or both of them at risk.

"We've been very conservative in how much we've been leaving the house, and canceled all our vacations this summer, no road trips or anything, so the idea of having someone in our house was a little scary," said Austin mom Jeni Putalavage-Ross, who, after a difficult search, hired the daughter of a trusted friend to help with her 8-year-old and twin 6-year-olds.

All of this not only drives up the price, but it can make the overall experience more trying—both for the parents and for the providers.

"It can be done, but it requires more resources," Maddox said. "I had to do a lot of self checking. We had a lot of conversations around it. But I think it'll be OK. Everybody's sort of figuring it out right now."

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‘Like speed dating of cats’ at Purr-fecto Cat Lounge
Purr-fecto Cat Lounge

Lina Martinez with her newly adopted cat, Emmanuel, who she renamed Sullivan.

Timmy and Tommy are ready to play.

As the 2-month-old white-and-tabby brothers swat feather wands, chase toys and generally hold court inside Purr-fecto Cat Lounge, a half-dozen potential adoptive parents look on lovingly, trying to get their attention.

“This is kind of like the speed dating of cats,” said Lupita Foster, owner of Purr-fecto Cat Lounge. “I intentionally didn’t put in any tables. That’s why we call it a lounge instead of a cat café because we have these lounge areas where you can sit and relax and cuddle.”

Foster, who has owned a cleaning company, Enviromaids, for 18 years, was inspired to open Purr-fecto Cat Lounge after adopting her own cat, Romeo, from a local shelter.

“When you want to adopt a cat, you have to spend a lot of time with them to get their personality,” Foster said. “I wanted to do something to help the community and something that makes me feel good, that warms my heart. A business with a purpose. This was a perfect idea.”

Actually, a purr-fect idea.

Inspired in part by a cat lounge she visited in Los Angeles, Foster began laying the groundwork for the business in late 2021 and officially opened the doors of Purr-fecto Cat Lounge, located at 2300 S. Lamar Blvd., in July 2022. Since then, she’s worked with rescue organizations such as Fuzzy Texan Animal Rescue and Sunshine Fund Cat Rescue to facilitate nearly 100 cat adoptions.

At any given time, there are 10-15 cats living in the space, which features an ideal blend of calm, cool corners and adorably Instagrammable backdrops with phrases such as “I want to spend all my 9 lives with you.”

Lina Martinez, 32, learned about Purr-fecto Cat Lounge from a friend’s Instagram post and made an appointment to visit two days later.

“My first impression was, ‘AWW!’” Martinez said. “The kittens were to die for. I felt happy and at peace – just what I needed.”

Visitors to the cat lounge pay $15 for a 30-minute CATXperience session or $30 for a 70-minute session that is spent getting to know the personalities of each cat. Foster said the first thing she typically sees from visitors to the lounge is a smile.

“Everybody that enters the door is smiling,” she said. “And we’ve seen people who have cried because they can’t have kids and they decide to go and adopt a cat instead.”

Foster said she loves bringing in cats who might not have a chance to be adopted at traditional shelters. She told the story of one cat named Izzy, who was partially blind, who was adopted by a family that had a deaf cat at home.

“Izzy was not going to get adopted anywhere else, but she’s extremely beautiful,” she said. “If she was in a cage in a rescue and you tell people she’s blind, she was probably going to be overlooked. But visiting our space, she doesn’t seem like she’s blind. She knows her way around. She moves around perfectly.”

Although Martinez, who had been casually looking for a pet to adopt since moving to Austin nearly four years ago, was interested in a cat named Ruby that she had seen on Purr-fecto’s social media, at the lounge she instead found herself drawn to 5-month-old mixed breed Tuxedo cat.

“I thought he was a star,” she said. “He worked the room and introduced himself to everyone. When I laid down to pet Ruby, he ran from the other side of the room and cuddled with me. It was game over. He got me.”

And she, of course, got him, complete with a commemorative photo that read “My Furrever Family” the day she took him home. Although his original name was Emmanuel, she renamed him Sullivan after her favorite DJ.

“Purr-fecto is special because of the amount of effort and love they put into taking care of the cats,” Martinez said, “and finding them good homes and making possible adopters feel at home.”

Foster, who spent a recent Thursday hosting a group of teenagers in foster care at the lounge, several of whom expressed interest in working there, said the best part about her new endeavor is that her heart is always full.

“I just feel complete,” she said. “I always felt as an entrepreneur that I was missing something. I knew I accomplished a lot, but in my heart I was missing a little connection with the community. Now I’m creating connections between humans and pets and that’s amazing. I’m creating family bonds. It’s just about love, you know. And we need that.”

Austin's 7 Best Indian Restaurants

We all have those cravings for an amazing butter chicken or some authentic dosas with coconut chutney, but when I was thinking about where I wanted to go to satisfy my taste buds I realized that my list of great Indian food around Austin was surprisingly short. After doing some research and asking around, here is your list of the best Indian restaurants around town.

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