Live Music Capital of the World. Mecca of all things "weird." City of hippies, slackers and honky tonks—Austin's reputation was once synonymous with all things "cool."
But after three years as the top city to live in the U.S., Austin fell to No. 13 in the U.S. News & World Report's ranking this year.
For over a hundred years, Austinites have lamented that their city's charm is gone, and some continue to worry that the city has swapped too many of its grittier live music venues for gleaming corporate towers.
Has Austin's coolness taken a fall from grace? Here's a look at what could be affecting Austin's reputation.
Migration and affordability—not so cool
3. The median priced home costs $635K, while the median Austin resident can only afford a $438K home.— Nik Shah 🏡 (@NikhaarShah) June 16, 2022
This affordability gap of $187K is 3x higher than at the national level! pic.twitter.com/CH036nj8Nn
There can always be too much of a good thing–including dating profiles bragging about packing up and moving to Austin.
Austin saw a higher growth rate than any other U.S. city from 2010-2020 as the metro attracted 171,465 newcomers in a decade.
With highly publicized move-ins including billionaire Elon Musk, podcaster Joe Rogan and tech HQs, came a gaggle of Californians eager to eke out a living in the burgeoning "boomtown" paradise.
An affordability crisis ensued.
Young people, who often serve as the drumbeat of a city's "coolness," are quickly being priced out amid skyrocketing rent. While a Rent.com study ranked Austin as one of the best cities for young professionals in 2022, the city's share of 20-24-year-old residents was 7.5% of the population in 2019—down from 8.6% in 2010.
And the so-called "slackers" that helped make Austin famous are now struggling to survive in a city where the median price for a home is now $550,000, especially as many in the city's creative class make well below a living wage.
Live music and things to do—still cool
The outside, Zilker, Towne Lake, Barton Springs, dozens of decent hiking within the area. This is the advantage, do the free outside stuff (Austin has wonderful patio restaurants, etc but then the 💵 goes) More time inside less advantage to living here.— Trust_w/o_Journey_Is_Compliance (@runningman902) June 7, 2022
Austin was famously dubbed the "Live Music Capital of the World" in 1991 when officials discovered that the city had more live music venues per capita than anywhere else in the U.S. And with 46.4 venues per 100,000 residents in 2018, that mantra remained largely true for years.
After the worst of the COVID pandemic, which was estimated to shutter up to 70% of music venues in the Red River Cultural District alone, the city's live music scene has worked hard to bounce back. The city now has the fifth-highest number of small music venues per capita in the nation and comes in at No. 4 among the best live music cities in the U.S., per a 2022 Clever.com study.
And many of Austin's unique attractions remain timeless. While paddle boarding on Town Lake has become overcrowded and even caused swimmer's itch for some, outdoor attractions like Barton Springs Pool, the Barton Creek Greenbelt and other Hill Country swimming holes remain a popular pastime.
And while the coolness of Sixth Street has become riddled with violence and safety concerns, the city still boasts plenty of nightlife districts.
Instead of the Armadillo Den of Austin yore, the new Austin boasts bachelorette party entertainment on West Sixth Street, intimate concerts in East Austin and a refuge for tech professionals on booming Rainey Street.
Keeping Austin Weird—barely hanging on
If you know...you know pic.twitter.com/auDQyVurUy— Evil MoPac (@EvilMopacATX) September 3, 2021
Leslie Cochran, the high-heel-wearing homeless man who personified the "Keep Austin Weird" movement, is long gone. In his place are controversial attempts at keeping that mindset alive, including an Instagrammable sculpture of the mantra approved by the city's Historic Landmark Commission in February.
But pockets of that signature Austin feel still exist. It's not uncommon to see Sam Greyhorse riding on his horse on South Congress.
And while South Congress is losing longtime businesses and gaining luxury retailers in its new Music Lane development, other areas—like Barton Springs—still retain their carefree, old Austin feel.
New "weird" strongholds have cropped up as well, like Austin FC's Q2 Stadium, where 20,500 soccer fans gather to chant Austin's mantras, lift up inflatable chickens and celebrate their community.
"Cooler" alternatives emerge
Moving out of Austin is so good for your mental health.— 𝒟𝑜𝓁𝓁𝓎 𝒷𝒶𝒷𝓎 🥂 (@adeeoxox) July 30, 2021
Still, Austin's residents are facing the second-most overvalued housing market in the nation, and many are looking for greener—and cooler—pastures.
Instead of cross-continent moves, some new move-ins are now relocating to nearby cities, according to a Placer.ai study. The study found that Austin's "boomtown" status could already be overshadowed by new tech markets like Philadelphia, Phoenix and Raleigh, North Carolina.
And even within the state, Austin fell behind Dallas, Houston and San Antonio as Texas' most sought-after city.
- In 2021, Austin became a hub for tech, pickleball, poker, crypto ... ›
- Keeping Austin weird: 9 times 'the People's Republic of Austin' was ... ›
- Austinites have been complaining about the city losing its weird ... ›
- Austin's luxury Soho House opens today for local creatives - austonia ›
- Austin's women in tech: Silicon Valley 'bro culture' could add to ... ›
- Austin culture makes it a top city for 'digital nomads' ›
- Minister of Culture Matthew McConaughey talks preserving Austin ... ›
Elon Musk has placed an order for a new, top-of-the-line private jet: a Gulfstream G700, Austonia has learned. Delivery is expected in early 2023.
Billed as offering “the most spacious cabin in history,” the aircraft seats 19 and soars above the rest of us at up to 51,000 feet. Base price: $78 million.
The Gulfstream G700 was awarded the 2022 International Yacht & Aviation Award for excellence in cabin design this year. (Gulfstream)
According to the Gulfstream website, the G700 can fly up to 7,500 nautical miles without refueling, enough range to fly nonstop from Austin to Hong Kong. Powered by two Rolls-Royce engines, it has its own Wi-Fi system, 20 oval windows measuring 28” x 21”, and two lavatories.
The sweet new ride will replace his current top-of-line private jet: a 2015 Gulfstream G650, the aircraft that has been made somewhat famous by the automated @elonjet Twitter account, which tracks and reports his personal aircraft’s movements using public data.
Landed in Austin, Texas, US. Apx. flt. time 44 Mins. pic.twitter.com/jZ7HI0i4iV
— ElonJet (@ElonJet) June 24, 2022
Musk has repeatedly championed “free speech” as a guiding ethic in his planned purchase of Twitter. Last December, Musk offered the teenager who built the @elonjet tracker $50,000 to shut it down, citing security concerns. It’s still up.
According to the @elonjet account, Musk’s jet last traveled to Austin, where it’s been since June 23. The associated data says that his flight to Austin burned $2,573 worth of aviation fuel and discharged 4 tons of carbon dioxide.
- Elon Musk's Austin residence is $12 million Lake Austin home ... ›
- Elon Musk challenges the Kremlin to a fight on Twitter - austonia ›
- Grimes reveals secret baby, a daughter, with Elon Musk - austonia ›
- Elon Musk reportedly bringing new Australian actress girlfriend to ... ›
- Elon Musk attends Charro Days festivities in South Texas - austonia ›
Enjoy live music all weekend long and check out the hotels’ state-of-the-art amenities between sets. Make a splash in the pool, enjoy outdoor fire pits, or challenge your friends in a yard game while enjoying a weekend full of live music! Did we mention the package includes deluxe accommodations and a bucket of beer? Oh, and if you needed more convincing, this pet-friendly hotel means the whole family can join in on the fun.
Explore any of the Court Hotels by Valencia Hotel Group for a memorable escape. Each property offers a unique experience remnant of yesteryear but with all of the modern amenities that make for a fun and comfortable stay. With acres of landscaped courtyards, relax and unwind in an outdoor environment perfect for doing everything or absolutely nothing at all. With locations in Austin, College Station, Irving, and Lubbock your urban retreat has never been so close.
Locals and travelers alike are invited to enjoy the deep roots of Texas music all summer long with a robust lineup of live performances. From the banks of the San Antonio Riverwalk to Irving’s manicured streets, Valencia’s hotels are a place to gather and reconnect, offering uniquely Texan settings for the weekly performances.
“We’re proud of the community we’ve fostered among Texas musicians and the many rising stars who perform at our properties,” says Amy Trench, corporate director of brand marketing & PR for Valencia Hotel Group.
With unique programming at each of Valencia’s properties, there’s something for everyone to enjoy all summer long.
If you’re a Valencia Hotel Group Rewards member, the perks are plentiful. Enjoy up to 10% off the Best Available Rate, and for a limited time, members can save up to 15% off a stay of 2 nights or more, for select stays in 2022.
But that’s really just the beginning. At select locations, you can enjoy discounts on weeknight stays, a complimentary third night, or curated packages for a romantic getaway or a night of watching the Verde at Q2 Stadium. You’ll also find special rates for AAA and AARP Members, educators, and front-line heroes including military, law enforcement, fire, and rescue workers.