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Those of us on Twitter know the Twitterverse is a little bit of everything, from your friends' random thoughts to a source for instant news (@austonianews). But sometimes you just need a break from the alerts and political discussions.
Here are eight Austin Twitter accounts that will add a little fun to your timeline.
1. @AustinFC
Austin's own Major League Soccer team's Twitter account has announcements and giveaways that has attracted almost 30,000 followers.
Keep up with all things Austin FC by following this account. And if you want more Austin FC, you might want to consider following local support groups like @LosVerdesATX, @AustinAnthem and @LaMurgaATX.
It's official. #AustinFC loans @10_dominguez94 to @ClubGuarani to join Rodney Redes for the remainder of 2020. https://t.co/pkpsNFASMZ— Austin FC (@Austin FC)1598974696.0
Bringing you local brewery news, Craft Beer Austin has over 13,000 followers.
It releases weekly newsletters about the Austin beer scene, as well as posts about how to support local brewers.
🍺 Latest News & Events from Craft Beer Austin for 09/01/2020 🍻 - https://t.co/ziaQqIiWPF— 🍺 CraftBeerAustin.com🍺 (@🍺 CraftBeerAustin.com🍺)1598979949.0
The famous El Arroyo sign is an Austin trademark. It's quirky messages on the sign are beloved by many and you can see the fun messages on the Tex-Mex restaurants Twitter daily.
The account has over 15,000 followers.
Today and every day. https://t.co/d1mabeSWrG— El Arroyo (@El Arroyo)1599413305.0
A parody account of happenings in Austin, Evil Mopac has almost 20,000 followers.
Named after one of Austin's most disliked corridors, this account is worth the follow for a good laugh.
Austin on Labor Day during COVID... https://t.co/IuzXD7g093— Evil MoPac (@Evil MoPac)1599496018.0
5. @McConaughey
The only account on this list with an actual face, Austinite Matthew McConaughey had to be included on this list.
With over 2 million followers, McConaughey stays true to his roots and posts about Austin FC, the Texas Longhorns and new projects he is working on.
1st class or no class. wear a mask #hookem @utaustin @texaslonghorns @texasfootball https://t.co/h2wikL1vL5— Matthew McConaughey (@Matthew McConaughey)1598446898.0
A blog that has grown to over 33,000 followers, Traces of Texas provides the rich history of Texas in its posts.
If you like history and love Texas, this account will sprinkle exactly that on your feed.
Reader George Hargrave shared this great Texas Ranger image. Says George "Texas Ranger Cpl. J. Walter Durbin (righ… https://t.co/6r2RHZXYio— Traces of Texas (@Traces of Texas)1599503554.0
7. @UTBarstool
Just like the original Barstool Sports account, Barstool Hook 'Em brings you sports entertainment, but related to the University of Texas.
It has over 20,000 followers.
You and your roommates on the first day of classes 🤘 https://t.co/f0mjK7EG7K— Barstool Hook ‘Em (@Barstool Hook ‘Em)1598469247.0
8. @yelpAustin
And last but not least, Yelp Austin provides business reviews from different people. It has over 11,000 followers.
You'll always know what local business you'll want to support by following this account.
"Awesome date idea! 512 Rage Room in #Kyle is taking all the right COVID precautions." Ashley and BF 'had a great t… https://t.co/eU7nyKlFcT— Yelp Austin (@Yelp Austin)1599412971.0
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Popular
From the California coast to Scandanavia, here's where each Austin FC player is from. (Claire Partain)
Austin FC's first signee, Rodney Redes, hails from Paraguay. So does the club's first Designated Player, Cecilio Dominguez. Five other players' hometowns are in South America, while five others are from Europe or Africa. While most on the roster signed to Austin FC from other MLS teams, Austin FC players have played as far north as Finland, as far east as Israel and as far south as Argentina.
English and Spanish are the most spoken languages on the team, although Zan Kolmanic speaks Slovenian and the club is well-traveled, too: Jon Gallagher has lived in six countries, while Kekuta Manneh, the club's only true Austinite, left behind all he knew in Gambia to move to the city in high school.
The multiculturalism on the pitch goes hand-in-hand with the city of Austin itself. Over 30% of the city's population is of Hispanic or Latino descent, and Austin is a majority-minority city (meaning non-Hispanic Whites make up less than 50% of the population).
It's brought even the most unlikely groups together; while supporters of Liga MX and the English Premier League used to be on opposite sides of the bar, now they come together in green.
Jorge Chavez, a member of Austin FC fan club Austin Anthem, said that Austin FC helps unite a city full of travelers and move-ins.
"A lot people here are from all these different places, and they might not have that much in common with each other, but now they do," Chavez said.
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Austin's tech industry is hardly insulated from the post-pandemic labor shortage. Its workers stand to benefit as a result. (Joe Jungmann/CC)
"We are living in times when the employees are the king or the queen," said Angelos Angelou, founder and CEO of local consulting firm AngelouEconomics.
A talent center
Lured by the state's business-friendly climate and Austin's growing tech scene, California-based companies such as Tesla, Oracle and TikTok built factories, relocated headquarters and opened offices. Austin posted the highest tech migration rate of any city in the country between May 2020 and April 2021, according to a recent LinkedIn analysis.
With so many new resident businesses, job growth kept pace. The Austin metro ranked fourth nationally for tech job postings growth in March, according to Silicon Valley Bank's latest State of the Markets report.
Oracle relocated its headquarters to the Riverside location in Austin. (Shutterstock)
To fill these roles, local tech companies have to look beyond the city limits. Employers poach from their competitors, recruit recent graduates from area colleges and universities or look to the national labor market for talent, Angelou said.
Summer Salazar, director of employer engagement at the University of Texas at Austin, has seen a huge influx in tech sector job postings on the university's job board in recent months. "We feel that demand," she said.
An employee's market
Jaime Cabrera, 28, recently graduated from the LBJ School of Public Affairs at the University of Texas at Austin and is looking for a policy job at a social media company. He didn't go into his job search with plans to stay in Austin but has seen various intriguing openings, citing Bumble, Lyft and TikTok. "I didn't realize how many companies are here," he said.
The tech labor market also affects employees who are not looking for a new job but instead seeking better benefits or internal policy changes from their current employer.
Lawrence Humphrey, 27, lives in North Austin and works for IBM. Shortly after the murder of George Floyd, he co-founded Tech Can Do Better, which advocates for a more equitable industry. Since then, there has been little quantitative progress in terms of more diverse hiring and other metrics. But there has been a qualitative shift. "Issues around racial equity are just far more of a priority from the perspective of the employees, so therefore it's far more of a priority for the employers," he said.
OG vs. newcomers
Although the pandemic has accelerated the growth of Austin's tech industry, the industry was already established. In the latter half of the 20th century, the city attracted big tech originators like IBM because of its enticingly low labor cost and spawned homegrown giants like Dell—trends that continue today.
The arrival of Silicon Valley tech transplants in other growing tech cities, such as Miami, has led to tension with the so-called old guard. In Austin, such competition has forced companies to compete for workers, leading to more mobility.
"When I was in the job market, my god if you changed jobs often—and often meant once every three years—you were considered a traitor," said Angelou, who headed the Austin Chamber's economic development department from 1984 through 1995, helping to recruit companies such as IBM, Apple and Samsung to town. "Now people change jobs every nine months, it appears, and that is considered a plus."
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