What has booming population growth, a bustling outdoorsy scene and new trendy hangouts at every corner?
Turns out that's more of a trick question than many Austinites might think.
Month-by-month, Austin seems to be at the helm of Texas' California migration and has seen itself cast as the United States' next Silicon Valley. But despite less attention, Boise, Idaho has much of the same talk—and they're growing at an even faster rate.
With a similar outdoor and music scene, competing population statistics and more odd coincidences—their original newspaper is even called the Idaho Statesman—the two cities share more similarities than they might at face value.
Here's a look at how both cities are welcoming their unprecedented growth while grappling with not-so-unique growing pains.
"Don't California My-"
Idaho may still be thought of as a quiet farming state by faraway onlookers, but the state was the second-fastest growing in the nation with 17.3% growth in the past decade, according to the 2020 Census. The growth has mostly been fueled by migration to Boise from priced-out West Coasters and city dwellers looking for a slightly quieter life. Texas was just behind as the third-fastest growing state with 15.91% growth.
The Boise City metro was ranked the fastest-growing in the nation by Forbes in 2018 and has hardly changed pace. Austin and Boise often share top spots on national lists; according to Business Insider, the Austin-Round Rock-Georgetown, TX metro grew 33% in the past decade with a population of 2,283,371, while the Boise metro grew 24% to 764,718 residents.
Californians accounted for 10,073 new moves to the Boise metro in 2020, up 27% from the year before. Meanwhile, move-ins to the Lone Star State literally changed national politics as California lost a Congressional seat and Texas earned two in 2021, with many of those making their way to Austin. Each state even sports popular "Don't California My Texas" and "Don't California My Idaho" slogans for disgruntled natives.
They both even had one errant political candidate who suggested a wild idea to keep the Californians out. In 2020, a Boise mayoral candidate suggested building a wall to keep out Californians, according to a City Journal article. Sound familiar? In a similar vein, an Austin City Council candidate suggested the city put up a dome around the city to do the same in 2018.
Many disgruntled natives criticize California migration with "Don't California My Texas" slogans. (Don't California My Texas/Facebook)
Similar flags are flown proudly in both Texas and Idaho. (Don't California My Idaho/Facebook)
Music, Greenbelts and river tubing
With its Barton Creek Greenbelt, picturesque Hill Country views and river tubing, Austin may think it has the Northwest city beat in the outdoors department. But Boise has eerily similar attractions; the Boise River Greenbelt, for instance, provides over 25 miles of hiking, biking and swimming through the city, while those wanting to take a signature Texas river tubing trip can take to the Boise River. The region swaps Hill Country attractions for Bogus Basin, a mountain resort that serves as a skiing hub in winter and hiking oasis come summer.
The Live Music Capital can even be compared to Treasure Valley's music scene; while not as reputable as the world-renowned Austin City Limits Festival, the city's annual Treefort Music Fest is growing quickly since its founding in 2012 and has been called "the west's best SXSW alternative."
ACL is Austin's biggest festival of the year and features artists from around the world. (Greg Noire/ACL)
Treefort Festival is an emerging artist music fest set in downtown Boise. (Treefort Music Fest/Facebook)
Each metro is pushing outward as well. Meridian, Idaho, the state's third-largest city that sits just minutes west of Boise, was the sixth-fastest growing large city in the nation by percent change from 2010-19, according to the U.S. Census Bureau. While Meridian grew by 48.3% in the past decade, Northwest Austin suburb Cedar Park was just behind with 44.2% growth in the same time span, while Round Rock was the 13th fastest-growing with 33% growth overall.
Austin, sometimes known as "Silicon Hills," has experienced a wealth of new tech HQs as tech giants and startups flock to the hub. With Tesla and Oracle making waves in the Texas Capitol, it might be tough for a smaller city like Boise to compete. But a few firms, including payroll provider Paylocity, have made the move to Boise, with significant investments from fintech company Clearwater Analytics as well.
But everything isn't always peachy in these trendy new hotspots.
Affordability crises and infrastructure issues have racked both Boise and Austin. A 2019 report by the state of Idaho predicted that the region would add more than 100,000 residents by 2025, and the result of straining growth has been rapidly increasing rent.
A Forbes article ranked the city as the No. 1 housing market to watch in 2021, but current residents are feeling its effects. According to Apartment List, the city's rent increased more than any other city from March 2020-21 with a 39% rent jump. On Tuesday, the city said it would need 27,000 more housing units in the next 10 years to solve its housing crisis. The average one-bedroom rental in Boise costs about $1,500 monthly, $700 more than what the average Boise renter can afford.
Meanwhile, a new Zillow report says Austin could become the most expensive city outside of California as soon as the end of 2021. Austin's average one-bedroom rent is now just behind Boise at $1,442 a month, $367 more than what the average Austinite can comfortably afford. The median home price in the city of Austin hit an all-time high of $566,500 in May, rising more than $142,450 year-over-year, according to the Austin Board of Realtors.
Five Austin companies joined Google's second Startups Black Founders Fund on Wednesday, earning $100,000 each as part of the $10 million initiative geared toward giving Black entrepreneurs access to funding for their startups.
The fund gave $100,000 to 50 founders nationwide, including Austin companies CustomerX.i, Journey Foods, Sandbox Commerce, The Mentor Method and Tadeblock.
The founders will receive the funding without giving up any ownership of their startups and will gain access to Google technical support including up to $120,000 in donated search Ads from Google.org and up to $100,000 in Google Cloud credits. The Austin companies will also join a select few—the fund is only two years old and last year rewarded 76 Black-led startups with up to $100,000 as well.
Google's Startup funds can be used to boost Black founders' companies into success—last year, founders raised up to $50 million in capital after recieving the funds, and 80% of the companies used their funds to create jobs.
Founders from last year's batch then paid it forward by nominating new companies and announcing the winners via Zoom.
Here's a look at those 5 founders in Austin:
Hakeem James- Customer X.I
Customer X.I founder Hakeem James wants to help small restaurants thrive.
Customer X.I founder Hakeem James wants to keep mom-and-pop shops alive. That's why he started his company to bridge "the gap between online and offline" and give restaurants and small businesses a centralized location to analyze their data against competitors.
"The question we ask internally: is it simple enough for my grandmother to use? For the record, my grandmother sometimes picks up the phone upside down," James told Microsoft.
The company's data can help businesses small and large better understand their customers—from their names to their drink choices—to build better relationships and customer loyalty.
But it hasn't been easy, especially as labor shortages and COVID safety policies affect restaurants during the pandemic. James said he heard about Google for Startups at Austin's entrepreneur hub, Capital Factory. He and the team will use the funding to create "freemium" plans as they seek to keep restaurants open.
"It has also allowed us to offer our products to restaurants that need it most on a freemium basis to keep their doors open and accelerate their growth when it has never been harder to do so," James said. "Being recognized and backed by Google is monumental for us; it is a signal to our partners of our growing success in the market and the expanded capacity we now have to serve our clients."
Riana Lynn- Journey Foods
Lynn said the startup fund will help level the playing field for Black entrepreneurs that may not get the funding they need.
"The Google for Startups Black Founders Fund is a strong step in increasing the significant discrepancies in funding to many groups of founders, especially founders of color," Lynn said. "The funds will be used to add more science and engineering talent to our team and improve our impact in supply chains."
The company takes a step further back in the food industry process by merging research and development for food companies. Through comprehensive food data, Journey Foods helps provide insights on ingredients, pricing, manufacturing, and supply chain information to companies across the food industry.
From suppliers to packaging companies, Journey Foods hopes to reduce waste and costs by streamlining the food creation process.
Sterling Smith- Sandbox Commerce
Sandbox Commerce CEO Sterling Smith wasn't given a heads-up when he earned a spot in the Black Startups Fund- instead, he thought he was in his final interview.
Smith, who founded the app company in 2018, expressed his gratitude for the funding.
"Everyone involved, I really appreciate you guys betting on Sandbox," Smith said. "I can tell my mom now, right?"
Sandbox Commerce looks to create simple apps for companies without any technical or coding skills needed. The company looks to especially help the underdogs, including small businesses or underrepresented companies, in bridging the gap between computer skills and entrepreneurs.
Janice Omadeke- The Mentor Method
The Mentor Method is a consulting firm that helps companies recruit and retain employees through mentorship. (The Mentor Method/Facebook)
The Mentor Method, founded by Janice Omadeke, has been featured by Forbes and the Bill and Melinda Gates Foundation for its multi-step method of promoting employee retention and fulfillment. Omadeke has also won Capital Factory's $100k Female Founder competition award.
The company focuses on inclusivity, closing opportunity gaps and building talent through its mentorship method, which involves a matching algorithm that brings employees and mentors quickly together. The Mentor Method has been used by high-profile programs including the Department of Education and Glassdoor.
Omadeke said the startup will use its fund to create jobs, including a Product Coordinator, and boost an employee benefits package.
"The Google for Startups Black Founders Fund will help us scale faster and address the core needs of companies seeking to retain their employees," Omadeke said.
Mbiyimoh Ghogomu- Tradeblock
Now a company used by tens of thousands, Tradeblock had humble beginnings—it was once just an Instagram page for sneakerheads.
Founder Mbiyimoh Ghogomu teamed up with childhood friends Tony Malveaux and Darren Smith to transform the page throughout the pandemic and create a network for sneaker lovers to enjoy. With their motto "Kicks as Currency," sneakerheads can trade sneakers without ever touching their piggy bank.
For Ghogomu, the company and Black Starters fund are both about one thing-fostering community.
"Getting recognized by Google as part of the Black Founders Fund is a game-changer for us," Ghogomu said. "My co-founders and team have been working really hard to disrupt the sneaker x tech space and inspire community building. The funds, relationships and overall support that Tradeblock is gaining will take us to the next level."
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A member of the Independent Citizens Redistricting Commission (ICRC) contacted council members asking for their home addresses despite a charter provision prohibiting the ICRC from considering such information in its mapping process, according to emails obtained by the Bulldog through a public information request.
Four council members or their staffers replied providing home addresses: Alison Alter, Paige Ellis, Mackenzie Kelly, and Leslie Pool, according to the emails dated August 9th to Aug. 17.
Austinites will once again be able to take a nonstop flight to London as Austin-Bergstrom International Airport resumes transatlantic travel this fall.
Starting Oct. 13, British Airways will offer its direct flight from ABIA to London-Heathrow Airport three times a week on Wednesday, Friday and Sunday. The airline, which has been operating in Austin since 2013, had halted service at the start of the pandemic over a year ago.
"We can't wait to welcome our customers back on board our Austin flights and we are honored to be playing our part in reuniting families and friends with their loved ones after such a long time apart," said Marie Hilditch, British Airways' head of North America sales.
Safety protocols the airline is taking include:
- social distancing measures
- wearing of facemasks
- providing hand sanitizer stations
- cleaning all surfaces after every flight
- fully recycling the air once every two to three minutes through HEPA filters, which remove microscopic bacteria and virus clusters with over 99.9% efficiency
The announcement comes as COVID-19 testing requirements to enter the UK are scheduled to stop on Oct. 4. for vaccinated Americans.
Additionally, a Monday White House announcement allows fully vaccinated international travelers to enter the U.S. starting in early November with proof of a negative COVID-19 test. The ban, which was implemented in 2020, restricted travelers from a number of European countries, Iran and China throughout the pandemic.