Your daily dose of Austin
Smartphone image
Make your inbox more Austin.
Local news and fun, every day 6am.

Austin, May 10, 2022

Digital media company Austonia Inc. is pleased to announce the hiring of Isabel Lanaux as Director of Partnerships.

Lanaux will lead Austonia’s brand partnerships program, starting with current Austonia partners Tito’s Handmade Vodka ( and Delta Air Lines (

She will also be responsible for marketing programs benefiting local Austin businesses, including Small and Medium-Sized Businesses (SMB) and Small and Medium Enterprises (SME).

A New Orleans native, Lanaux worked in sales and account management roles for Hearst Publishing and Sunset Publishing in Los Angeles, before moving to Austin.

“Isabel’s leadership will match Austin’s beloved local brands, large and small, with Austonia’s fast-growing and influential local audience,” said CEO Mark Dewey.

Lanaux believes in a “win-win” approach to partnerships, adding that the “constant change and energy makes Austin an exciting place to do business.”

This is a new position at the company, which reaches more than 300,000 users each month through its website, daily morning email newsletter (, and social media accounts, all of which are free of charge and cover Austin’s news, technology, real estate, and entertainment.

Isabel Lanaux can be reached via email at

Austonia Inc. is a Public Benefit Corporation with local owners, local coverage, and a mission to build community through digital media.


With deposition and trial looming, Elon Musk has offered $44B for Twitter, again

Elon Musk has proposed once again to buy Twitter for $54.20 a share.

The news that Musk is offering to carry on with the $44 billion buyout was first reported by Bloomberg. Now, a filing with the Securities and Exchange Commission shows Musk made the proposal in a letter to the tech giant on Monday.

The New York Stock Exchange temporarily halted trading in Twitter stock twice Tuesday, first because of a big price move and the second time for a news event, presumably the announcement of Musk's renewed offer.

While the per share offer price on this latest proposal remains the same as the original offer, it’s unclear if Musk has made other term changes or if Twitter would reject it. According to other reports, a deal could be reached this week.

The stock closed at $52.00/share Tuesday, indicating market uncertainty around the $54.20 offer.

After Musk informed Twitter of plans to terminate the original agreement in July, Twitter sued. A trial has been expected in Delaware Chancery Court on Oct. 17.

With the proposition of a buyout on the table again, it revives the question of whether Musk might move Twitter from San Francisco to Central Texas.

He’s done so with some of his other companies. Tesla’s headquarters in southeast Travis County had its grand opening earlier this year and tunneling business The Boring Company moved to Pflugerville. At least two other Musk companies, SpaceX and Neuralink, have a Central Texas presence without being headquartered here.

Technology journalist Nilay Patel this afternoon voiced concerns that owning Twitter and Tesla together could be problematic for Musk, as his Tesla manufacturing facilities in Germany and China are both in countries that have disputes with Twitter over content moderation and censorship.

Telsa shares fell after the Twitter news became public, before rallying to close up, at $249.44.

Austin rents nearly double in a year and are now in the top 5 nationwide

While searching for a place to live, Austin renters will face monthly rates of nearly $3,000, a recent guide from rental marketplace Dwellsy shows.

The median rent in August this year was $2,930, a more than 86% increase since August 2021. That’s $820 more than the nationwide median asking rent in August and puts Austin just below the Bay Area, Boston and New York for large cities with the most expensive asking rent.

“Within this group, Austin, TX stands out for the highest increases in asking rent, which has nearly doubled since this time last year,” the study notes.

Outside of those large cities, however, others are seeing even higher rent spikes. Metro areas that ranked above Austin in one-year increases include those like Kansas City, MO with a 112% change in rent since last August and Tucson, AZ with a 124% change.

The data reflects large apartment communities, single-family homes and 2-6 unit buildings.