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New era, same shop: Austin's oldest grocery store finally reopens after pandemic closure

(Laura Figi/Austonia)

Legacy grocery store and deli Avenue B Grocery & Market, 4403 Avenue B, re-opened its hundred-year-old doors this week, serving up sandwiches after two years of a pandemic-induced closure.

Mason, the 10th owner of the location, has been running the shop largely by himself since his family bought the location to save it from closing in the early ‘90s. Mason greeted customers with a smile and a homemade sandwich on Friday while telling them a little bit about the history behind the building.

Mason, who would not let us photograph his face, starts removing the paper that has covered the menus for two years. (Laura Figi/Austonia)

“I'm still testing the water, gauging how things are gonna go and slowly bringing things back online,” Mason told Austonia. “I haven't personally been telling people I’m open yet because I wasn’t ready. Only today, as you saw, did I uncover the menu.”

Aside from the groceries and famous sandwiches, the store sells Maine Root sodas, candy, dinnerware, records and miscellaneous knick-knacks. If you ask, Mason will pull down some antiques from the shelves behind the till.

Try Ave. B's R.L.T. (Ross a.k.a avocado, mushrooms, green olives, lettuce and tomato), Mason's take on the classic sandwich. (Laura Figi/Austonia)

The store unofficially opened when passerbys saw lights inside on Wednesday but Mason said he never told anyone he was opening, it just sorta happened. Mason didn’t uncover his sandwich menus until Friday.

“It's my social life, you know, that's how I meet people and people come to visit me,” Mason said. “People have been very understanding. I wanted to be more relaxed and social–it used to be so busy.”

First-time Ave. B visitor Rose Bowditch recently moved to the Hyde Park neighborhood from California and told Austonia she had been waiting for the store to open up so she could see what was inside. Mason offered her roast beef samples while he helped her dig for jars.

Rose bought some mason jars and a teacup on her first visit. (Laura Figi/Austonia)

Meanwhile, Brianne Bowland and John Lyman began eating Mason’s sandwiches when Lyman started working nearby. The two said they’ve become big fans since and had been waiting for the reopening.

Bowland and Lyman took in all the sights upon their first time back in the building. (Laura Figi/Austonia)

“(Ave. B) is like a go-to for everyone in my company to come for lunch,” Lyman said. “I even have a T-shirt. I've always just loved that it's a really eclectic selection of things on the shelf–and then the sandwiches are really pretty special.”

Mason accepts call-in orders at all times except the busy rush hour at noon, during which he asks for your patience as he’s a one-man band. But patrons are free to stop by from 10 a.m.-7 p.m. Thursday-Monday for a great sandwich, conversation and a beer now that the store is back open.


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway