There is a fearless declaration of the obvious in “Being Texan: Essays, Recipes, and Advice for the Lone Star Way of Life,” a book that invites its readers to recall the power and panache of the late Texas Gov. Anne Richards, before getting schooled on no less than twenty types of taco.
Released this month, “Being Texan” is the first of several Texas Monthly titles to come in the build-up to the magazine's upcoming 50th anniversary in 2023. It is divided into four sections: Identity & Culture, Town & Country, Arts & Entertainment and Food & Drink.
In the introduction, titled “What Does it Mean to Be Texan?,” Texas Monthly editor Dan Goodgame addressed the eclectic aspirations of the book, writing: “Our modest goal was to craft a well-informed, thoughtful sampling of the best the state has to offer.” To this humble end, forty-two editors were utilized to cover fifty-five topics, which tackle everything from the various dress codes that make up “Texas chic” to Selena’s ongoing appeal.
The resulting richness is all over the map, running from Texas Monthly Senior Editor John Nova Lomax’s frustration over the frequent mispronunciations of Texas cities (“From Amarila to Wad-a-loop”) to Oscar Casares’s bittersweet essay on Dia de Los Muertos in the time of COVID (“Souls of the Departed”).
The book goes from silly to serious fast, and the pace might unseat some readers who would otherwise just enjoy the ride of pride that comes from being reminded that Texas gave the world Cheetos, Fritos, Doritos, Dr. Pepper, Liquid Paper and the microchip.
So, in a book that switches from the state’s early instance on remaining a slave republic to a piece about collecting San Antonio ghost stories, it perhaps goes without saying that the essays on brisket and beer are the easiest to digest.
“Being Texan” does, in truth, contain some delicious and downright literary food writing.
Joe Galvan’s “Ode to the Raspa,” treats the summertime shaved ice staple as nothing less than a kind of edible ambassador of U.S. cuisine. “They serve as an important and necessary reminder of the fluctuating, imprecise words that American food inhabits,” he writes like some semiotics professor, before waxing poetic on how raspas embody childhood innocence as well as “the humidity of a July evening that finds itself at the bottom of a Styrofoam cup.”
But readers who are tempted to skim the section on “Strong Texas Women” or “The Evolution of Juneteenth” to get to Paula Forbes’ warning not to skip the processed cheese when slow cooking queso, will have missed out on some deep insight into what it means to embrace all the appealing and uneasy aspects of the state.
In “A Tale of Two High Schools,” Dan Q. Dao, details how, as a Vietnamese kid growing up in Houston, he employed the tropes of Texas culture as a tool of survival. “Perhaps out of a sense of self-preservation, I became enamored with the gilded mythology of Texas, from the folklore of the Alamo to the twang of country music. I wore cowboy boots, showed up for Friday night football games, and rarely missed a rodeo,” writes Dao, observing that: “Part of me believed that if I proclaimed my Texanness loudly enough, I would be spared the label of outsider.”
The dilemma of the homegrown Texas outsider is artfully explored in Skip Hollandsworth’s “Why McMurtry Matter,'' a meditation on the ironic popularity of Larry McMurtry, a writer who wrestled with his relationship to Texas--particularly the Hollywood myths and misconceptions that surrounded the state. Speaking about (to his mind) the perplexing success of “Lonesome Dove,” McMurtry said: “All I had wanted to do was write a novel that demythologized the West. Instead, it became the chief source of western mythology. Some things you cannot explain.”
There is much about Texas itself that seems hard to explain.
But David Courtney, a senior editor at Texas Monthly, does a good job of speculating on this rare amalgam of conservative pride and fearless experimentation that tends to run through the state, when he writes “Texans believe they possess something deep within themselves that sets them apart, and therefore they kind of do.”
Despite the surface-level accessibility of a book that addresses the cultural significance of Neiman Marcus and the extreme brand loyalty to Whataburger, “Being Texan” offers rare input regarding Texas and its citizenry, as well as handy advice for breaking in a pair of cowboy boots.
A theory that’s been swirling around lately is that the web as we know it is on its way out and something called Web3 will take over.
It’s hard to know what Web3 is without first understanding the original versions. The first web is the 90s Internet where people had their own random websites that didn’t link together, making it decentralized. In Web2, we saw the rise of Google, Facebook and other major players who configured standard ways for people to share and receive information.
Ethereum co-founder Gavin Wood and other blockchain developers say a decentralized version of the Internet, Web3, is on the way. Web3 can be thought of as synonymous with cryptocurrency, meaning it is based on the blockchain. Platforms and apps built on Web3 won’t be owned by a central gatekeeper, but rather by users. Those in the Austin crypto community believe to see a growing presence of Web3 in Austin.
Pujaa Rajan, an engineer at financial software company Stripe and adviser for startups, describes herself as a “digital nomad.” She has traveled all over from Hawaii to New York and San Francisco, looking for the crypto community in each place.
Having been in Austin for the past month, Rajan organized a Web3 meetup this week at Cosmic Coffee + Beer Garden in South Austin open to folks working in crypto or the crypto-curious. About 30 people showed up. "Compared to a lot of other cities that I went to, it is a lot more open and community-oriented here, which is what Web3 is all about,” she said.
Pujaa Rajan, an engineer at financial software company Stripe, organized a Web3 meetup in Austin during a visit. (Andrea Guzman/Austonia)
ATX DAO member Roberto Talamas, who stopped by the event, talked about the crypto group’s expansion. Web3, in Talamas’ view, expands on the previous versions which allowed people to read, then read and write. Now, he says, people can read, write and own. To Talamas, blockchain technology has powered that ownership aspect, and it can be utilized through groups like a DAO, a group that pools together capital and goes on to make investments or take on blockchain-based projects.
“The ecosystem of work with (Web3) companies here in Austin is still relatively small,” Talamas said. “And that’s one of those things that we’re trying to deal with at ATX DAO is to do all the advocacy work needed to make Austin the best Web3 city.”
Part of that community, however, has gotten a bad rep for being “crypto bros.” Rajan acknowledged that Web3 involves both finance and technology, which are fields women have historically been excluded from. But, she says the decentralization aspect creates a clean slate and a new means to form groups. “I feel like we can kind of take back the power or create a world for ourselves,” Rajan said.
The meetup at Cosmic brought together crypto users to talk about the prospects of Web3. (Andrea Guzmán/Austonia)
Meetup attendee Jonathan Hillis also talked about the idea that Web3 creates an opportunity to start over and how this could be something that grows in Austin. Born and raised in the capital city, Hills has left his Bay Area Web2 Instacart job behind to live in a cabin outside Dripping Springs last year. He and his wife, along with a group of internet friends formed a DAO called Cabin, and he's now writing on the Web3 version of Medium, known as Mirror.
When it comes to the state of Web3, four cities stand out. “The dam broke in Covid,” Hillis said. “Everybody no longer had to live in the Bay Area for tech.”
San Francisco is still rooted in Web2 traits with Big Tech and software as a service venture. New York is financial technology. Miami is another major player. But with Austin, Hillis sees a lot of potential.
“Austin is great at being a place for independent online creators of many types—musicians, but also artists,” Hillis said. “What excites me about Web3 is the opportunities for putting creators at more of the center of the value capture.”
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Once a bargain-hunter's paradise, Austin's reputation as a cheaper California seems to be dissipating. But does money have more value in Austin when compared to other U.S. metros?
For Carson Stanch, who moved to Austin from Brooklyn, New York, to be near family, Austin's lower cost of living was just an added bonus. According to the latest data from the U.S. Bureau of Economic Analysis, a $100 bill is worth $98.20 in Austin when compared to the national average in 2020, while it's worth just $84.53 in New York.
Houston native Carson Stanch moved from Brooklyn, New York to Austin just before the pandemic. (Carson Stanch)
Stanch soon realized she was a trendsetter—or perhaps a fortune teller—as the pandemic hit a few months after her move. No longer willing to spend extra money on their more expensive apartments, Stanch said many of her friends and other New Yorkers left the city amid COVID lockdowns.
"It's so expensive to live there (and) all of the reasons why you live in New York, you couldn't really do anymore," Stanch said.
Garrett Watson, a senior policy analyst with the Tax Foundation who wrote a 2018 report on the value of $100 in U.S. metros, told Austonia the report factors in the costs of goods and services with residents' incomes and compares them to the national average. The result is price parity, a number that varies drastically across the country—for instance, a $100 bill won't get you near as far in Austin as it would in more rural parts of the Hill Country.
While a Ben Franklin note was worth $4 more in New York in 2020 when compared to 2018, a $100 bill decreased by $1.60 in value in Austin. Austin's cost of living also saw the 12th-highest increase among U.S. metros from the 2010 to 2020 census.
And as the pandemic's nationwide housing boom gained extra momentum in Austin, peaking at a median home price of $575,000 in June 2021, Watson said the value of $100 could have dropped even further.
"There's just been a chronic hunger for building houses on the coasts and in certain cities in the heartland," Watson said. "Especially this year, we're seeing more and more discussion about that in Austin, and so that is a big, big factor."
Price parity bleeds into other factors as well—in San Francisco, where the value of $100 sits at $82.63, residents are nearly 18% poorer than their higher incomes suggest. But with higher incomes than the U.S. average, they may find themselves more flush with cash when moving to a cheaper city like Austin.
Many out-of-towners have used that extra change to make housing offers much higher than the asking price, Redfin chief economist Daryl Fairweather told Fox7 Austin.
"All those migrants are bringing with them high-paying jobs who are used to much more expensive housing and they’re willing to pull out all the stops to win these homes and move to Austin," Fairweather said.
But Austin is catching up to those traditional hotspots: the area was predicted to be the most expensive metro outside of the Golden State by the end of 2021.
In just two years, Stanch said she's seen some signs.
"I feel like I look around certain areas of Austin (and) they do feel more similar to downtown Brooklyn," Stanch said. "Some businesses I see might tend to cater to folks who have a little more income."
I cannot believe there’s a Hermès (an Hermès?) store opening around the corner from where I live. Oy vey. The scrappy, cheap, charmingly dusty locals-only South Congress of yore is receding into the past so very quickly. 😭 pic.twitter.com/sUHxI4pX8F
— Cari Marshall (@CariMarshallTX) August 3, 2021
So why not move to, say, Florence, Alabama, where money is almost 20% more valuable?
Watson said the difference comes down to the value of amenities—something the study can't track.
"Part of the value in New York City is all the amenities that you're near, the value of Broadway, the value of being able to get food delivered to your door," Watson said. "So that may be reflected in people's willingness to pay higher prices... there's a lot of really great reasons why people may want to be in Austin from an identity perspective that you can't get in other parts of Texas."
In Austin, tech salaries rose 5% from 2020-2021 as big-name corporations like Oracle and Tesla—alongside Tesla's billionaire owner Elon Musk—flocked to the nation's new "boomtown." With an ever-increasing job market, eclectic culture and reputation as one of the world's best cities for move-ins, Austin's appeal might still offset its price.
But for Stanch and many others, there may still come a time when price wins over location.
"If I was to the point where homebuying was more important than being near friends and family, then I would move to get the home," Stanch said. "I think that's kind of part of my plan."