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A scene from T-Pain and Normani's Black-owned Friday film featuring Black Pearl Books. (YouTube)

This Black Friday, T-Pain and Normani want you to shop at Black Pearl Books on Burnet Road.


A mini-film showing Atlanta-based singer Tanerélle taking an elevator to “Black-owned shops near me,” highlights dozens of stores all over the country, and Austin shop Black Pearl Books made the list. The film came about through a partnership between Google and the U.S. Black Chambers, Inc. to reimagine Black Friday as “Black-owned Friday," a day to search, shop and support Black-owned businesses. And what better way to send the message than with a new upbeat track by T-Pain featuring Normani.

Google presents the #BlackOwnedFriday film feat. T-Pain and Normani youtu.be


Black Pearl Books, which celebrated its one-year store anniversary just last week, is offering deals through Monday. For in-store shopping, purchases are buy-one get-one 50% and free shipping on all purchases over $30 for online orders.



Black Pearl mentions that the meaning behind the name is in reference to a mysterious rare gemstone symbolizing independence, strength, wisdom, wealth, prosperity, love and hope. The store offers physical books as well as audiobooks, eBooks, and merchandise like t-shirts and stickers. And if you like a signed copy of a book, they may have that as well.

Holiday gift guides currently feature everything from a Lizzo coloring book to puzzles and games.

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