Five Austin companies joined Google's second Startups Black Founders Fund on Wednesday, earning $100,000 each as part of the $10 million initiative geared toward giving Black entrepreneurs access to funding for their startups.
The fund gave $100,000 to 50 founders nationwide, including Austin companies CustomerX.i, Journey Foods, Sandbox Commerce, The Mentor Method and Tadeblock.
The founders will receive the funding without giving up any ownership of their startups and will gain access to Google technical support including up to $120,000 in donated search Ads from Google.org and up to $100,000 in Google Cloud credits. The Austin companies will also join a select few—the fund is only two years old and last year rewarded 76 Black-led startups with up to $100,000 as well.
Google's Startup funds can be used to boost Black founders' companies into success—last year, founders raised up to $50 million in capital after recieving the funds, and 80% of the companies used their funds to create jobs.
Founders from last year's batch then paid it forward by nominating new companies and announcing the winners via Zoom.
Here's a look at those 5 founders in Austin:
Hakeem James- Customer X.I
Customer X.I founder Hakeem James wants to help small restaurants thrive.
Customer X.I founder Hakeem James wants to keep mom-and-pop shops alive. That's why he started his company to bridge "the gap between online and offline" and give restaurants and small businesses a centralized location to analyze their data against competitors.
"The question we ask internally: is it simple enough for my grandmother to use? For the record, my grandmother sometimes picks up the phone upside down," James told Microsoft.
The company's data can help businesses small and large better understand their customers—from their names to their drink choices—to build better relationships and customer loyalty.
But it hasn't been easy, especially as labor shortages and COVID safety policies affect restaurants during the pandemic. James said he heard about Google for Startups at Austin's entrepreneur hub, Capital Factory. He and the team will use the funding to create "freemium" plans as they seek to keep restaurants open.
"It has also allowed us to offer our products to restaurants that need it most on a freemium basis to keep their doors open and accelerate their growth when it has never been harder to do so," James said. "Being recognized and backed by Google is monumental for us; it is a signal to our partners of our growing success in the market and the expanded capacity we now have to serve our clients."
Riana Lynn- Journey Foods
Lynn said the startup fund will help level the playing field for Black entrepreneurs that may not get the funding they need.
"The Google for Startups Black Founders Fund is a strong step in increasing the significant discrepancies in funding to many groups of founders, especially founders of color," Lynn said. "The funds will be used to add more science and engineering talent to our team and improve our impact in supply chains."
The company takes a step further back in the food industry process by merging research and development for food companies. Through comprehensive food data, Journey Foods helps provide insights on ingredients, pricing, manufacturing, and supply chain information to companies across the food industry.
From suppliers to packaging companies, Journey Foods hopes to reduce waste and costs by streamlining the food creation process.
Sterling Smith- Sandbox Commerce
Sandbox Commerce CEO Sterling Smith wasn't given a heads-up when he earned a spot in the Black Startups Fund- instead, he thought he was in his final interview.
Smith, who founded the app company in 2018, expressed his gratitude for the funding.
"Everyone involved, I really appreciate you guys betting on Sandbox," Smith said. "I can tell my mom now, right?"
Sandbox Commerce looks to create simple apps for companies without any technical or coding skills needed. The company looks to especially help the underdogs, including small businesses or underrepresented companies, in bridging the gap between computer skills and entrepreneurs.
Janice Omadeke- The Mentor Method
The Mentor Method is a consulting firm that helps companies recruit and retain employees through mentorship. (The Mentor Method/Facebook)
The Mentor Method, founded by Janice Omadeke, has been featured by Forbes and the Bill and Melinda Gates Foundation for its multi-step method of promoting employee retention and fulfillment. Omadeke has also won Capital Factory's $100k Female Founder competition award.
The company focuses on inclusivity, closing opportunity gaps and building talent through its mentorship method, which involves a matching algorithm that brings employees and mentors quickly together. The Mentor Method has been used by high-profile programs including the Department of Education and Glassdoor.
Omadeke said the startup will use its fund to create jobs, including a Product Coordinator, and boost an employee benefits package.
"The Google for Startups Black Founders Fund will help us scale faster and address the core needs of companies seeking to retain their employees," Omadeke said.
Mbiyimoh Ghogomu- Tradeblock
Now a company used by tens of thousands, Tradeblock had humble beginnings—it was once just an Instagram page for sneakerheads.
Founder Mbiyimoh Ghogomu teamed up with childhood friends Tony Malveaux and Darren Smith to transform the page throughout the pandemic and create a network for sneaker lovers to enjoy. With their motto "Kicks as Currency," sneakerheads can trade sneakers without ever touching their piggy bank.
For Ghogomu, the company and Black Starters fund are both about one thing-fostering community.
"Getting recognized by Google as part of the Black Founders Fund is a game-changer for us," Ghogomu said. "My co-founders and team have been working really hard to disrupt the sneaker x tech space and inspire community building. The funds, relationships and overall support that Tradeblock is gaining will take us to the next level."
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Austin police have charged Kaitlin Marie Armstrong, a local cyclist, for the murder of Moriah "Mo" Wilson.
Wilson, a rising star in the gravel and mountain bike community, was found dead with gunshot wounds inside an East Austin home on the night of May 11 when she was in town for the weekend Gravel Locos race in Hico, Texas.
Police believe Wilson was having a relationship with a man Armstrong was also in a relationship with. The man, another gravel cyclist, Colin Strickland, has since issued a statement on the murder.
In his statement, he said he had a brief romantic relationship with Wilson in October 2021 before he resumed his relationship with Armstrong, but that he remained friends with Wilson. "There is no way to adequately express the regret and torture I feel about my proximity to this horrible crime. I am sorry, and I simply cannot make sense of this unfathomable tragedy.
NEW: Austin professional cyclist Colin Strickland has just released a statement about the murder of cyclist Moriah Wilson, clarifying his relationship with her and expressing “torture about my proximity to this horrible crime.” pic.twitter.com/KnIna3mWrE
— Tony Plohetski (@tplohetski) May 20, 2022
Wilson, a 25-year-old Vermont native living in Colorado, had won a slew of races becoming a fan favorite. She had just become a full-time racer this year.
Anyone with information on this crime can contact Austin police at 512-974-TIPS or contact Crime Stoppers anonymously at 512-472-8477.
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Austin has added 24-hour security to the city-owned Pecan Gardens property, which will be converted into supportive housing for people exiting homelessness, after the former hotel was found with months of damage and vandalism May 5.
The building, which was broken into and stripped of copper and had people illegally sleeping inside of it, has been secured, Kelly said in a Friday press conference. Kelly said the city confirmed a measure to implement 24-hour security, including updates every 60 days until the property opens up as supportive housing.
"We cannot let this happen to any vacant city-owned property ever again," Kelly said. "This blatant act of disregard and criminal behavior will not be tolerated in our community."
The city bought the former hotel in August 2021 for $9.5 million with plans to renovate the property into a 78-unit supportive housing property. Those 55 or older that are experiencing chronic homelessness can qualify to live at the site once it is completed in late 2022-early 2023.
While the council was set to discuss a $4 million deal with Family Eldercare to begin converting the property Thursday, Kelly pulled the item for a later executive session due to security concerns. But the council did approve an item to authorize city leaders to begin negotiating other renovation contracts.
"I want to thank my colleagues for pumping the brakes on this contract and realizing that we owe the community not only an apology, but reassurance that the protection of the assets the city owns is vital to the success of achieving our intended goals," Kelly said.
When the building was found vandalized May 5, Kelly, who presides over the district containing the property, said damage included:
- Damage spanning all three floors of the building and is in nearly every room.
- The entire hotel was stripped of copper.
- Destroyed washers, dryers, air conditioners and electrical wiring.
- People sleeping at the hotel without permission.
On Tuesday, Austin’s Homeless Strategy Officer Dianna Gray apologized and said there was no security due to a delay in processing the request.
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