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The adventures of Bruce: Beloved tortoise unites community search effort

Bruce the tortoise has been found and is safely back home. (Brian Price)

If you ever see a tortoise wandering West Austin alone, check his rear end for a set of labeled phone numbers and an Apple iTag. If that’s what you see, you’ll know you’ve found Bruce, who has a penchant for adventure.


Bruce, a Sulcata tortoise, just returned to his Daveport Ranch home mid-last week from a six-day trip that had his family, Austinites Brian and Samantha Price, anxiously searching on foot. Brian searched between his 24-hour shifts as an ER doctor.

“I was panicking because there was 109-degree weather, it was ridiculous, and there was no rain,” Brian said. “I was getting super nervous so I was literally out there every single day.”

In the 15 years Bruce has lived with the Prices, he has escaped a handful of times but always finds his way back with the help of his friends and social media.

Bruce as a baby.

Bruce now weighs 70 pounds.

The Price family adopted Bruce as a baby when their youngest son started asking for a pet tortoise. In the spirit of the dad who didn’t want the family pet, Bruce largely became Brian’s responsibility (and best friend) before long.

“Brian searched for him for hours and hours every day. He worked so hard and found him and also had a really good idea of where he was going to end up,” Samantha said. “He truly understands Bruce.”

Now a solid 70 pounds, Bruce has become famous in their neighborhood for his antics—Brian said he has escaped home three times, once for 19 days straight and as far as nine miles away.

After his first disappearance, the Prices added stickers with their phone numbers to his shell, which helped him get found the second time when he stopped by someone’s lawn. Then they added the iTag, which he conveniently managed to slough off before he disappeared this month.

Each time they have taken to Nextdoor to spread the word of his disappearance, where neighbors have organized search parties, created maps of his favorite locations, given out flyers, shared tips and brought Bruce home.

This time, Bruce was found by a neighbor's child in the greenbelt while Brian was searching using mating calls that had been suggested online.

“Everybody knows Bruce in Westlake because of his escapes, everybody knows about the adventures of Bruce,” Brian said. “Whenever we go on vacation, the neighbors help take care of him.”

His adventures have inspired a book idea, which Samantha envisions as an educational chronicle of Bruce’s adventures from his perspective; a reattached tracker and an enclosure upgrade that gave him about 200 square feet of shade to roam so he hopefully won’t want to seek it elsewhere.

“I saw the community coming together and just wanting to find him, he really does bring our community together,” Samantha said.

Brian said his aversion to social media even faltered a little when he watched his online community comment, “Bruce for mayor!” upon his post announcing the tortoise was back home.

“He's a little celebrity,” Brian said.

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Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway