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Californian who wrote viral op-ed attacking Austin life tells Austonia he 'didn't include the positive stuff'

(Shutterstock)

The California exodus has made headlines for several years now, and even more recently, with thousands of West Coasters seeking tax relief, less-expensive real estate and a simpler lifestyle in Texas' capital city.

However, a California man's scathing review of Austin, which was published in Business Insider on Wednesday, reveals that some are less than satisfied with their move.


In Brett Alder's piece, the sales executive cites "punitive, militaristic" public schools, "oppressive" heat, "reptilian brain terrible" Austin drivers, and a "monoculture" as some of the reasons he moved from California to Texas—and back again.

The one similarity? Alder said that the only thing Austin had in common with California was the one he tried to escape: a high cost of living.

Alder wrote his op-ed as a warning to Californians like himself who had visited the city but found it wasn't the right fit.

"I had visited Austin several times, and everyone was super cool," Alder told Austonia. "I attended great restaurants in Austin, I experienced generally good weather, so I guess I was surprised at some the things I didn't expect before going there."

In the op-ed, Alder admits that he upgraded his home in the move, doubling his square-footage and adding in a pool for relatively the same price. However, cheap housing was unable to mitigate sky-high living expenses. With a $400 monthly power fee, Alder said his family was still "uncomfortable" and that San Diego's water charges were "cheaper during a drought... from two states away."

Despite coming from sunny California, Adler also complained about Austin's heat and humidity.
And the "annoying cold." While Austin's rain makes the "greenery look great," Adler said it did not make up for allergies, mosquitoes and quickly spoiling food.

To add to the heat problem, Alder said that lack of public land made the bunch feel even more "cramped and cooped up." Even Enchanted Rock was not immune to the family's distaste and was dubbed "Disenchanted Rock" after a weekend misadventure. Travel was also a no-go, as getting "anywhere interesting" involved flying expenses or several hours of driving.

Finally, Alder's general dislike of the people and culture was enough to drive the family back to the Golden State. Although he ran into Matthew McConaughey at a flag football game and met some "very wonderful, friendly people," many others he was less impressed with. Alder found service to be worse than anywhere he's been and said even the "car washes were lame."

Austin's general culture, according to Alder, was a "monoculture that doesn't even seem to be aware of its own blandness." Older, native Texans tended to fit seemingly negative stereotypes, and networking by "attending the local high school football game with the guys" was not his cup of tea. He disapproved of the area's public schooling as well and compared the school his three children attended to a "micro-managed military academy."

The post was actually posted to a medium blog by Alder in 2016 as a way of venting about his complaints and giving Californians advice.

Five years later, the piece was tweeted out and later picked up by Business Insider. Texans across the state were up in arms about the op-ed, with Austin Instagram account 365thingsaustin posting, "Headline should read: Culturally Unaware Douchebag Doesn't Make Friends in Austin, Blames City."

Alder said in his interview with us, he actually has enjoyed some of the jabs Texans have given him.

"A lot of people have blown me up in very clever, witty fashion, which I greatly appreciate," Alder said.

Alder said that the post was more of a reminder to himself to not move back to Austin than a diss at the city itself and that he would have included the positives if he knew it would get traction.

"I never knew that that piece was going to blow up, that it would be read by people all over Texas," Alder said. "I didn't include the positive stuff, like how our neighbors left us brownies or invited us to New Year's parties, or things like that."

Although Alder was ultimately against the Californian Texodus, many Californians have stated that the opposite is true.

Austonia spoke with multiple newer Austinites this month that said they really enjoyed their new way of life in Austin. California native Adam Prishtina said he was surprised at the upgrade in the quality of life his family was able to afford upon moving to Austin.

"We said, 'this is crazy,'" Prishtina said. "We should look at an opportunity to be able to live in a house with a front yard and a back yard, to just have room for the family to grow and expand."

Technical writer Joyce Fee said that her new Austin neighbors were both friendly and accepting to her and her partner.

"We were afraid because we are a gay couple and we thought, 'Oh, man, are we going to go to Texas and get murdered or something like that,'" Fee said. "I remember those first few months, the neighbors were so warm and welcoming, (asking), 'How y'all doing.'"

In hindsight, Adler said he understands some criticisms he is receiving and that ultimately his personal values may have gotten in the way of the best experience.

"Some of the criticism I'm getting is that, 'How could Californians have not known this about Texas before you moved here,' and that's totally legitimate criticism," Alder said. "I think Texans understand their state and the advantages of their state much better than Californians do. I think that's a big part of it, and I think another part of it was a lack of fit."

Whether Alder's experience truly was shaped by Austin's flaws or was just not the best match, the Californian's views on Texas' capital city are certainly not universal.

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Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

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Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
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Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

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11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway