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COTA to add in luxury trackside 'car condos' for racing enthusiasts after successful USGP race

Luxury car condos are in the works at Circuit of the Americas. (Lincoln Property Company)

Coming off of the heels of the biggest Formula 1 race to date, Circuit of the Americas now has plans to create luxury "car condos" for racecar enthusiasts right by the track.

Located on the racetrack's storied "Turn 11," COTA will create around 178 car condos on a 22-acre plot in a partnership with real estate firm Lincoln Property Company. Presale reservations for the units began Wednesday, and the project hopes to break ground by late spring of 2022.

The 340,000 square foot space will include a 7,000-square foot amenity center with a pool, a clubhouse, a conference center, outdoor barbecue grills and more.

The luxurious car condos will be located alongside COTA's famed Turn 11. (Lincoln Property Company)

Customers can trick out their space, which can range from 1,300 square feet to 6,000+, however they'd like. In other projects, Lincoln Property's JR Gideon has seen car condo owners add in mechanic shops, basketball hoops, bars, music studios and more.

"They're really for storing luxury cars just as much as hosting," Gideon said. "You can do pretty much anything in there besides live."

Think of the ultimate man cave, though that word's not quite appropriate—according to Gideon, some female clients have also booked reservations for the project.

"I think predominately, our demographic is going to be men, yes, but we've already had a few ladies reserve units, which is awesome," Gideon said.

Along with having a trackside space, Gideon said that owning a condo has other perks, including 20% off COTA events. Most importantly, however, these car enthusiasts want to see their cars on the track, something the team is already planning for.

"If you're going to have your nice cars at the track, you want to know if you're going to be able to get them on there," Gideon said. "Right now I'm planning for two full track weekends for owners to be able to get their cars out on the track."

Marketing for the project has just begun, and almost every client so far has been from Texas and/or the Austin area. But Gideon and team expect plenty of interest from national customers as well as some international buyers as the only F1 racetrack in the States with trackside car condos.

There could be a hitch in the plan, however. COTA's 10-year contract for F1 expired last weekend, and no new deal has been finalized yet. But COTA chair Bobby Epstein feels confident in renewing a contract, especially after the sports' biggest weekend to date. Gideon and Lincoln's Seth Johnston aren't involved in contract talks but say that plenty of attractions exist at COTA outside of the U.S. Grand Prix.

And with newfound American interest in F1—Gideon, like many others, partially credits Netflix's "Drive To Survive" series—the crew is confident that there will be more projects like this to come in the future.

"With (Drive To Survive) coming out in the last couple of years and so many people watching the past race, I think there's certainly a lot of momentum around Circuit of the Americas and this project as well as other future developments at COTA," Gideon said.

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1923 Lake Austin mansion demolition request pitting preservationists and some neighbors against owner and city preservation office
Austin Monitor

By Jonathan Lee

The Planning Commission was split Tuesday on whether to help save an eclectic lakefront estate from demolition by zoning it historic amid concerns over tax breaks and the likelihood that a previous owner participated in segregation as a business owner.

The property in question, known as the Delisle House, is located at 2002 Scenic Drive in Tarrytown. The main house, with Spanish and Modern influences, was built in 1923 by Raymond Delisle, an optician. A Gothic Revival accessory apartment was built in 1946. The current owner applied to demolish the structures in order to build a new home.'

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Freaky Floats and other Austin food & drink news
Austin Motel

What's new in Austin food & drink this week:

  • Nau's Enfield Drug closing after losing their lease. Did McGuire Moorman Lambert buy the building, with its vintage soda fountain?
  • Nixta Taqueria Chef Edgar Rico named to Time Magazine's Time 100 Next influencer list, after winning a James Beard Award earlier this year.
  • Question: From what BBQ joint did pescatarian Harry Styles order food this week?
  • Austin Motel is opening the pool and pool bar Wednesday nights in October for Freaky Floats.
  • Vincent's on the Lake closing due to "economic conditions and low water levels [at Lake Travis]."
  • Cenote has closed its Windsor Park location. The East Cesar Chavez location remains open.
  • The Steeping Room on N. Lamar has closed.
  • Local startup It's Skinnyscored new financing for its gluten-free pasta business.
  • P. Terry's opened a new location in Kyle, at 18940 IH-35.