Austin already has a reputation as a hub for technology and art, making it the perfect candidate for the emerging crypto-art scene.
NFTs, or non-fungible tokens, are a form of digital collectibles that come in many forms, from digital art and animations to NBA Top Shot basketball highlights. It's a market that's exploding globally. In our neck of the woods, Grimes, girlfriend of "Mr. Dogecoin" and Austin transplant Elon Musk, has already sold $6 million otherworldly NFTs herself, and cryptocurrency giants like blockchain company Blockcap have recently made the move to the Texas capital.
🗡️The "War Nymph" collection is dropping tomorrow, February 28 @ 2pm EST.
Are you ready for this collaboration between @Grimezsz & @MacBoucher1? Who is excited for this drop? 👀👀👀
Don't forget a % of the proceeds from the #NFT sales will be donated to @carbon_180! pic.twitter.com/Z07WTvrM6g
— Nifty Gateway (@niftygateway) February 27, 2021
Some say the NFT market is a bubble waiting to pop, while others question why a JPEG image that could be viewed by anyone has value. Thomas Dylan Daniel, an NFT publisher who has been in the cryptocurrency sphere for over a decade, said it comes from owning an original product. "You can see pictures of the Mona Lisa on the Internet, (but) nobody says that you own the Mona Lisa now because you saw it," Daniel said.
Daniel, a longtime Austinite, is creating what he calls the NFT world's Library of Alexandria ("It can't burn down this time") and said that while NFTs are becoming a household term, they're still widely misunderstood. An NFT owner isn't just receiving art, they're also gaining an invincible virtual certificate of ownership.
"The big benefit with an NFT is that it's an immutable link that sticks around forever," Daniel said. "That's the point. That particular link is inscribed upon the Ethereum blockchain until the end of time."
But NFTs have hardly broken ground on the local level.
One Austin curator who goes by the name "Apollo The Curator," is looking to bring the lofty NFT sphere back to Earth. He's seen celebrities like Lindsay Lohan and Paris Hilton sell NFTs for millions, and he's hoping to transfer some of that success to Austin artists who are just beginning to get into the crypto-art scene.
"I simply put the dots together on why Justin Bieber sells NFTs," Apollo said. "I started thinking about how we experiment with that locally and reaching artists that are all in the physical space. Why (are they) not in the space right now? The answer is access."
Apollo, 26, founded Open Art Studios to bring NFTs down to the local level as he mixes Austin's iconic street art culture with crypto art. He started his passion project by hosting Battle Buses, an in-person event that pits four well-known Austin artists together in an interactive paint-off. Each canvas is then put up for sale in a bundle that bridges the gap between the physical and digital world.
The owner receives the canvas and an identical NFT of the work, which serves as both an asset on its own and a proof of ownership. While still in its early stages, it's proven successful—the first NFT put up for sale by artist Tommy Disco sold in 2 hours for .1515 Ethereum (around $365 USD.)
Apollo said that his business model helps street artists by getting them in touch with graphic designers who can create NFTs for them and in turn marketing them in a sea of global NFTs. As a result, both value and authenticity is added to these artists' already successful work.
He's the first in Austin to bridge the gap between physical and NFT art, and he's one of the first to make an organized NFT studio in the state. "It's adding real authenticity to art," Apollo said. "I think that's where I'm really changing the game, is combining the physical aspects with visuals."
Apollo is eager to keep putting down roots in the city before the inevitable NFT boom takes over.
"I think being here in Austin just makes so much sense, because of our techie background," Apollo said. "Tackling that barrier to understanding some of those digital concepts isn't as hard, and there's a big social interest."
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An Austin-based program manager for Apple Maps and one of two leaders for the #AppleToo activist movement said she has been fired after a suspension.
According to the New York Times, Janneke Parrish said she was put on suspension for several days while the company investigated her activities before she was fired by a human resources employee via phone call on Thursday.
Parrish was under investigation for allegedly leaking a recording of an Apple staff meeting to the media, which she said she didn't do.
The report said the company told Parrish, who is 30, that she was being fired for having deleted files off her company-issued phone and computer before handing them in for examination. Parrish said the files she deleted contained her personal and financial information.
Among the files she deleted were the Robinhood app, which she said was to keep Apple from seeing "how much money I lost investing in GameStop," the Pokemon Go app and screenshots of programming bugs she was fixing.
Parrish said she believes Apple was retaliating against her efforts in organizing #AppleToo, a group of employees working to expose the company's "culture of secrecy" that has been "faced disproportionately by our Black, Indigenous, and other colleagues from minoritized racial, gender and historically marginalized groups of people."
Parrish had been publishing weekly accounts of workplace problems that had been shared anonymously with her from other employees, though she did not verify employment on all of them. The accounts she received were in the hundreds, so Parrish said she was hopeful her termination would lead to some justice within the company.
Employees at tech giants have been more outspoken than usual in recent months—with former Facebook data scientist Frances Haugen speaking out against her former employer—and Parrish said the company's desire to keep under wraps has eroded trust by discouraging employees to come forward with issues like harassment or wage disparity.
Apple spokesman Josh Rosenstock commented on the matter: "We are and have always been deeply committed to creating and maintaining a positive and inclusive workplace. We take all concerns seriously and we thoroughly investigate whenever a concern is raised and, out of respect for the privacy of any individuals involved, we do not discuss specific employee matters."
Additionally, the email detailing her termination, which was obtained by the New York Times, said Apple had determined that Parrish "engaged in conduct in violation of Apple policies including, but not limited to, interfering with an investigation by deleting files on your company provided equipment after being specifically instructed not to do so."
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Republic Square Park has turned into a Ford-themed fiesta for its Built to Connect pop-up experience, complete with test drives, off-roading and an inside look at the Tesla-rivaling electric vehicles that the motor vehicle company is planning to integrate over the next decade.
The outdoor driving event is free, open to the public and will stay in the park from now until Oct. 24, offering rides on Bronco Mountain, a 0-40 mph zip in the 2022 all-electric Ford F-150 Lightning and a chance to win an original Ford Bronco.
The event kicked off with a panel of speakers, including Austin Director of Transportation Rob Spillar, Ford General Manager Darren Palmer and engineering specialists discussing Ford's goals to make it so that 50% of the vehicles on the road are electric by 2030.
As an eco-conscious city, Spillar said that around 4,000 vehicles, or 22% of the Texas electric vehicle market, as well as over 15,000 plugins lie in Austin, meaning driving electric just got accessible.
"Austin, as you know, is a fast-growing modern city that is committed to protecting the long term health and viability of our communities and strategies that reduce greenhouse gases, mitigate the effects of climate change and improve the drone quality of life here in Central Texas for all of our residents," Spillar said.
And Ford's electric vehicles are putting up some steep competition for newly-Austin-based company Tesla. The new electric Mustang Mach-E and F-150 Lighting offer amenities that used to be exclusive to Musk's brand, such as the BlueCruise self-driving network. The cars also boast a 300-mile range on a single charge, assisted reverse technology and access to the biggest charging network outside of the home.
Plus, Ford's got affordability on its side. The F-150 Lightning starts at $39,974 and the Mustang Mach-E starts at $42,895, while the cheapest Tesla model, the Model 3, starts at $41,990 and averages 262 miles on a single charge.
Speaking of price, the numbers on the electric vehicles may look like a little more than you'd like to pay for your transport, but Palmer promises it will pay off. In addition to a $7,500 tax credit you can earn for your sustainability, you'll never have to buy a pricey tank of gas again.
"Personally, I have not found one customer ever, who would go back to gas so that says something," Palmer said. "I realized, at $51,000, that car outruns every childhood hero car I ever had."
Texas buyers: take note. The Ford Lightning can power your house for three to 10 days, just in case the statewide power grid fails. You can take it glamping with you, so you don't have to leave the comfort of modern life behind, and in a pinch, Palmer said he's even seen a wedding party powered by the truck.
Ford is investing $30 billion into the U.S. market to meet demand by 2025 and the new electric truck already has over 150,000 reservations.
"I think they're going to take off much faster than you expect—they're going to be extremely, extremely popular next year," Palmer said. "With the incentives that are available today, this is starting to become more mainstream and viable for more and more families. We couldn't have done that before, we didn't have the technology, or the technology at that price."
The event is ongoing through next weekend from 12-9 p.m. Monday-Friday and 9 a.m.- 8 p.m. Saturday and Sunday.
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