Sign up for the Austonia daily newsletter
×
becomeMemberIcon

become a member

Elon Musk announced Tesla is making Giga Bier. (Laura Figi/Austonia)

First, he dabbled in tequila. Now, he's on to beer.

Tesla will soon launch its own beer, CEO Elon Musk announced earlier this month from Germany at the Gigafactory Berlin-Brandenburg County Fair. Musk showed photos of the futuristic, not-at-all-traditional bottle with the T symbol and its name, "Gigabier," in blue lettering across the side of the bottle.




Between Giga Berlin opening this month and Musk moving Tesla's headquarters to Austin, it's not too surprising he is making his own brew. Tesla has registered trademarks, "Giga Bier" and "Giga Beer," with the U.S. Patent and Trademark Office, according to Texas Monthly's Aaron Chamberlain. It has not been announced when or where this will hit the shelves.

You might be thinking, "What does Tesla know about beer?"

But this wouldn't be the first time the electric car company changes course from creating high-tech vehicles. Tesla has previously launched Tesla Tequila, a sold-out lightning-bottle shaped liquor. And earlier this year, it also applied for trademarks in the restaurant industry without word on what that project may be.

It's been a busy year for the richest man in the world with Tesla stock soaring, a move to Austin for both he and the Tesla headquarters and that sort-of break up with musician Grimes. We can only wait to see what he has up his sleeve next.

Enjoying Austonia? Signup for our newsletter to get daily Austin news, straight to your morning inbox!

Popular

Dr. Anthony Fauci and other worldwide health authorities say they will "prepare for the worst" with the new omicron variant.

Just as the world takes a breath from the Delta variant-induced third COVID surge that pushed hospitals past capacity this summer, a new variant—the omicron—is forcing countries around the world to once again consider shutting their doors.

Keep Reading Show less

Austin sees sunny conditions and misses usual date for average first freeze, according to the National Weather Service. (Austonia)

Austin may end up staying above freezing through mid-December, a departure from typical temperatures this time of year.

Keep Reading Show less

John and Brenda Wilson won the Great Christmas Light Fight that they have put on for over 20 years. (Great Christmas Light Fight)

Homeowners in Windcrest, Texas don't take Christmas lightly. Decking out their home in thousands of lights, one Windcrest couple even won ABC’s Texas episode of “Great Christmas Light Fight” that aired Sunday.

Keep Reading Show less