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Elon Musk to become a true Austinite with launch of Tesla beer

Elon Musk announced Tesla is making Giga Bier. (Laura Figi/Austonia)

First, he dabbled in tequila. Now, he's on to beer.

Tesla will soon launch its own beer, CEO Elon Musk announced earlier this month from Germany at the Gigafactory Berlin-Brandenburg County Fair. Musk showed photos of the futuristic, not-at-all-traditional bottle with the T symbol and its name, "Gigabier," in blue lettering across the side of the bottle.




Between Giga Berlin opening this month and Musk moving Tesla's headquarters to Austin, it's not too surprising he is making his own brew. Tesla has registered trademarks, "Giga Bier" and "Giga Beer," with the U.S. Patent and Trademark Office, according to Texas Monthly's Aaron Chamberlain. It has not been announced when or where this will hit the shelves.

You might be thinking, "What does Tesla know about beer?"

But this wouldn't be the first time the electric car company changes course from creating high-tech vehicles. Tesla has previously launched Tesla Tequila, a sold-out lightning-bottle shaped liquor. And earlier this year, it also applied for trademarks in the restaurant industry without word on what that project may be.

It's been a busy year for the richest man in the world with Tesla stock soaring, a move to Austin for both he and the Tesla headquarters and that sort-of break up with musician Grimes. We can only wait to see what he has up his sleeve next.

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