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Celebrity-backed F45 fitness moves HQ to Austin


Austinites will soon be able to train like some of Hollywood's biggest stars as F45, a fitness franchise backed by major celebs, like Mark Wahlberg and David Beckham, is on its way to Austin.

F45 listed Austin as the location of its corporate headquarters in a June 21 federal filing—a big shift for the California company. The fitness franchise is preparing for its initial public offering, which will be as an Austin-based company.

F45 will be one of many California companies—Tesla, Oracle and Samsung—that have recently expanded in the Capital City. The company has several famous investors on its side—famed basketball player Earvin "Magic" Johnson and golfer Greg Norman in addition to Wahlberg and Beckham.

The fitness company is opening a 44,000-square-foot headquarters, located at Penn Field on 801 Barton Springs Road, with a lease running through 2029. F45 was one of the early adopters of Austin-based real estate-technology platform AnthemIQ, helping tenants find commercial real estate.

F45 focuses on one-on-one 45-minute workouts, which patrons watch on in-studio displays. With 2,247 franchise agreements spanning across 63 countries, F45 also has offices in Australia and England.

"We believe this flexibility will enable us to capitalize on our estimated long-term global opportunity of over 23,000 studios," the company said in its filing.

The greater Austin area already has 11 F45 locations, which take up 1,600 square feet of space each.


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