Austonia daily newsletter—direct to your inbox 6 a.m.
Join the 250,000+ others who rely on Austonia for local news, info and fun
×
Welcome to austonia.com, a new local news site for Austin. We're an authentically local company—Austin stories, Austin people, Austin advertisers. News, trends, media, topics, people. No paywalls. We cover the changes that are reshaping our city. To get connected, sign up for our free daily AM newsletter update.
Tesla's proposed deal to bring a new "Gigafactory" to Austin was quickly followed by rumors that the company might move its headquarters here too—and along with it, CEO Elon Musk and his family. But the agreements haven't been signed, and as far as anyone knows, Tulsa is still on the table.
Tesla looks to fast-track approval of an Austin 'Gigafactory' (Video by Ethan Hunt) www.youtube.com
Musk is in a relationship and has a son with musician Grimes. So, where does it make the most sense for Musk to bring his family and company? Austin. Here's why.
1. The live music capital of the world
(Choose_Freewill via Flickr)
Happy wife, happy life, right? What better place for Grimes to move than Austin, with its musical flare.
She would live among countless other musicians in Austin. Also for her convenience, there are 204 recording studios in the Austin area, with endless opportunity to perform live, including at festivals like Austin City Limits, where she has previously performed.
2. Friendly neighborhoods for raising children
@flcnhvy @TeslaGong @PPathole @priscillabanana https://t.co/lm30U60OtO— Elon Musk (@Elon Musk)1588660456.0
With Grimes giving birth to son X AE A-XII last month, Austin would be a great family-friendly place for him to grow up. It has an array of highly-ranked primary and secondary education options.
Last year, millennials ranked Austin at the top of the list for friendliest, cleanest city in the U.S. in a survey conducted by Langston Co. Austin is known as a progressive city that embraces a "weird" culture—perfect for the child of eccentric parents.
3. Highly educated population
(staff/Austonia)
Between 27 colleges and universities, Austin offers a highly educated labor pool for Tesla, and a great set of potential friends for the family. The need for engineering and technical workers would be easy to find in a city with nearly 45% of residents over age 25 having bachelors degrees.
Also, in-state tuition for X AE A-XII—not that they need the discount.
4. Personality of the city
(SeanPavonePhoto/Adobe)
A source told Austonia that Texas' "entrepreneurial, pioneering personality" matches that of Elon Musk. This couldn't be more true. Tesla could fit right in with the innovative culture of Austin.
Companies like Optimizely, Indeed and Bumble are just a few that have flourished in the city.
5. Live among other celebs
(UT College of Communication via Creative Commons)
There are no shortage of celebrities in California, of course, but Musk and his family would have good company as a few of Austin's local stars. It's a spot for celebs to get a smaller-town feel, but still live in a big city.
Celebrities living in Austin include Matthew McConaughey, Elijah Wood and Jenson Ackles.
Want to read more stories like this one? Start every day with a quick look at what's happening in Austin. Sign up for Austonia.com's free daily morning email.
From Your Site Articles
- Elon Musk seeks to fast-track $1.1 billion Tesla factory in Austin ... ›
- Tesla considering buying Austin site for new factory - austonia ›
- Travis County considers deal to bring Tesla to Austin - austonia ›
- Elon Musk threatens to move Tesla operations to Texas and Nevada ... ›
- Elon Musk eyes Austin for the Cybertruck - austonia ›
- What Tulsa offers Elon Musk for Tesla's next 'Gigafactory' - austonia ›
- SpaceX job ad reveals early stages of Texas space resort - austonia ›
- Dreaming about becoming an Austinite? Here are 8 Things You'll Love About the City - austonia ›
- Tesla's Elon Musk becomes 3rd richest person in the world - austonia ›
- Report: Austin-based dating app Bumble may offer IPO in 2021 - austonia ›
- Elon Musk's Neuralink startup is hiring in Austin, Texas - austonia ›
- Austin's Andy Roddick is about to get served, charity style - austonia ›
- Austin's four richest self-made women in America, Forbes - austonia ›
- Elon Musk "The Boring Company" tunnel to be built in Austin - austonia ›
- Tesla CEO Elon Musk tells friends he plans to move to Texas - austonia ›
- Tesla CEO Elon Musk moves foundation to Texas - austonia ›
- Tesla and Space X CEO Elon Musk is moving to Austin, Texas - austonia ›
- Host of the Bachelor Chris Harrison is moving to Austin - austonia ›
- Celebrities who moved to austin, texas in 2020, and those to move in 2021 - austonia ›
- Elon Musk and Grimes break up - austonia ›
Related Articles Around the Web
Popular
Austin FC fans continue to pack Q2 Stadium, but ticket prices are beginning to tumble as Austin falls in the standings. (Austin FC/Twitter)
While Austin FC continues to sell-out crowds—their most recent match was at capacity despite their record and scheduling conflict with a Texas Longhorns game—demand has dipped as new factors continue to pull down prices.
Austin FC's rocky season has been met with unbridled fan support, but it's also lost that honeymoon-phase traction as they fell to the bottom of the standings, faced a third COVID surge and were met with school, work and good ol' Texas football.
On Sept. 15, Austin FC fan Tanis Olvedo was willing to strike a deal: two beers for a ticket.
Although he later sold at cost to another season ticket holder, many fans have seen the value of their season tickets take a serious dip. By Wednesday, Sept. 15, tickets that were once no lower than $36 had dropped to as little as $14.
Austin Anthem member Phil Stanch used his accounting skills to map out the dip in his ticket sales prices.
Phil Stanch found that the predicted value of his season tickets (in orange) will continue to trend downward. (Phil Stanch)
Here are the main reasons why fans say Austin FC's ticket prices have taken a tumble:
COVID
Austin FC's first home game on June 19 seemed like perfect timing—by June 16, 51% of Travis County residents were fully vaccinated. Mid-May saw Austin lift its risk-based guidelines to Stage 2 for the first time since the pandemic's onset just in time for the brand-new Q2 Stadium to open at 100% capacity.
But with the third surge sending Austin back into Stage 5 and hospitalizations skyrocketing in late summer, some diehard fans reluctantly began opting for the couch over a 20,738-capacity stadium.
That safety-consciousness comes tenfold for parents of young children who are still ineligible to get vaccinated, at-risk fans and the older population.
School starting and unvaccinated kids. That’s why we haven’t gone in a while. We are season ticket holders, so we have just given ours away to friends and coworkers that can go.
— jae (@jae98342926) September 23, 2021
Austin has stuck to capacity and hasn't added any masking or testing requirements, garnering some criticism from fans.
I stopped going because of the COVID surge. I tried to sell my tickets a couple of times and they didn’t move. Then I decided to eat them to make space. Not happy the club didn’t create a mask or vaccination requirement.
— Ruben Cavazos (@rcavazos) September 24, 2021
School
Just as the surge reached its peak in mid-August, schools across Austin once again opened in-person, leaving many families unable to go to late-night games on weeknights. Ten of the club's 17 home games have been on Wednesdays, Thursdays or Sundays—days that have quickly transformed into "school nights."
With 9-5ers unable to justify 8:30 p.m. weeknight games and kids tucked in bed by 10, fewer fans have been able to make their way to the games.
And with school comes another conflict of interest- tried-and-true Texas football is fully underway, and though Sept. 18 saw a sold-out crowd, a few Verde seats were left empty as the two teams played at home at the same time for the first time.
A combo of a number of things:
— Tom H (@hallockitup) September 23, 2021
- Wednesday or Sunday games that end around 10pm are not appealing to people with jobs or kids.
- Being in last place hurts, no matter how passionate people are about the team. Nothing on the line.
- This is still Texas, and it’s football season.
Results
While COVID and fall responsibilities have played a factor, Austin FC is also dealing with the unfortunate reality of being a last-place team.
Season ticket holder Doug Mayo was one of the 4% of season ticket holders who didn't renew his deal with the team. Once confident that he would easily sell the coveted tickets for their original price, the team's record plummeted alongside his own ticket prices. Mayo said that the team's 5-4-16 record caused their honeymoon phase to end prematurely.
"The newness wore off fast," Mayo said. "Nobody wants to go to a sporting event when it's 99% certain the team they support will lose."
For Mayo, it'll take a better record and more passionate play on the field to get him back in the 20,000-member season ticket waitlist.
"Mainly (I want) them to start acting more like a professional team," Mayo said. "We were so excited to have something to look forward to throughout COVID and it's just been a disappointment."
I've been a big supporter in general, I went to 4 games in the first half of the season, but no amount of "fan camaraderie" makes me want to spend $30-40 to see a team that plays without heart. And that's bc the last game I saw we actually won (albeit Houston was down a man).
— Brown and in Austin (@DisraelTV) September 23, 2021
Still other reasons abound: some fans say it's those $10 beers themselves that cause prices to dip, while others say tickets were overpriced in the first place. Although Austin FC says 96% of season ticket holders decided to renew for 2022, many did so with a grain of salt, including longtime fan Shawn Collins.
"I have tickets in 110 (the Lexus Club) and even when the demand was crazy high I couldn't get face for my tickets because they were so high to begin with," Collins said. "When I got them I figured I'd make back what I paid on games I couldn't attend."
Austin FC's dip in ticket sales may be more of an MLS problem than a unique issue: gameday employee and University of Texas sports business student Ben Patterson said that prices shot up due to pre-season excitement and are now at more normal levels.
"The initial hype of finally having a pro sports team is likely what drove up season ticket prices at the start of the year," Patterson said. "Now that excitement has cooled off, ticket prices have dropped in value steeply."
But while five straight losses are enough to drive at least some fans away, plenty are committed to staying Verde through thick and thin.
It might not be easy being green, but thousands of fans are now enjoying the benefits of $20 tickets as they continue to pack Q2.
From Your Site Articles
- Austin FC single-match tickets sell out in minutes, frustrating fans ... ›
- Q2 stadium to hold 100% capacity for first Austin FC match - austonia ›
- Here's all the local eats Austin FC is bringing to Q2 Stadium - austonia ›
- Q2 Stadium under Stage 4: could COVID hinder the 'biggest party ... ›
- First-ever match at Q2 Stadium as the USWNT takes on Nigeria ... ›
- Austin FC's Q2 Stadium is the biggest party in Austin - austonia ›
Related Articles Around the Web
Austin could no longer host the United States Grand Prix if a ten-year contract isn't renewed at Circuit of the Americas. (Circuit of the Americas/Facebook)
Some insiders worry that COTA's 2021 Grand Prix race might be its last.
The multi-day fest from Oct. 22-24 will include a 56-lap race over the 3.3-mile track, food and musical performances from two acts, including Billy Joel at COTA's 1,500-acre facility in Southeast Austin. But after this year, the U.S.' first F1-specific track could lose its headline event.
The facility's inability to secure a contract thus far comes down to the Texas Legislature, a new threat in Miami, and, most importantly, money.
The first F 1 race will take place in Miami next year. (Hard Rock Stadium)
Every year, Formula 1 receives roughly $25 million from Texas' Major Events Reimbursement Program, a taxpayer-funded initiative that helps bring big sporting events like 2017's Houston Super Bowl to the state. A 2019 report by the Reimbursements Program on that year's race said the "data is inconclusive" on if the event has a positive or negative economic impact on the state with the resources given. In 2018, the Austin-American Statesman reported that COTA had brought back a total of $75.7 million between 2015 and 2017 for hosting the U.S. Grand Prix.
Legal issues have also barred Epstein and Co. from securing another 10-year contract earlier: in 2018, the company lost its yearly $25 million bid after failing to submit a human trafficking prevention plan as part of its yearly application.
That same year, F1 managing director of commercial operations Sean Bratches told the Associated Press that the organization hopes to stay at COTA "for many years to come."
However, in May, the racing league announced that it had secured a 10-year contract to hold the Miami Grand Prix as American interest in the sport soared following the three-season "Drive to Survive" documentary, which gives behind-the-scenes looks at drivers and races of the Formula One World Championship.
Epstein is optimistic about the new U.S. location and told Autoweek in May that "more races in our time zones are good for the sport."
"I think we're getting double the impact this way," Epstein said. "Miami should sell out huge the first year and maybe the second year and then after that, I think we'd be spitting audience if we were around the same time on the calendar. So the spread is fantastic."
Bobby Epstein recognizes the 1 millionth customer of COTA in 2013. (COTA/Facebook)
The new F1 venture may impact COTA's contract, however: in an opinion piece for the Fort Worth Star-Telegram, writer Mac Engel said Texas is unlikely to fork over taxpayer money if the facility is no longer the only F1 track in the U.S.
According to Engel, the Major Events Reimbursements Program agrees to provide funding only "if Austin holds the only F1 race in the country."
Epstein hasn't addressed such claims; by contrast, he feels as though there's room for a third race in the U.S. as ticket sales rebound after COVID.
"In the first week, we sold pretty much all the tickets we put up for sale and we plan to break the 2019 attendance record," Epstein told Autoweek. "Texas was the first place to lift COVID-19 restrictions (in the U.S.) and put on sporting events, and we're full. We're at 100% capacity.
Despite ventures to diversify revenue at COTA—Epstein's USL soccer team Austin Bold has seen its own share of troubles, and the facility plans to develop into a multi-faceted entertainment arena complete with music venues, a waterpark, condominiums and an 11-story hotel—a loss of its primary event could be devastating for the $300 million complex.
F1 has rarely lasted more than a decade at venues in the U.S. over the last century; let's hope Austin breaks that curse.
COTA's media relations team did not immediately get back to Austonia for comment.
From Your Site Articles
- NASCAR comes to austin, here's how it went - austonia ›
- NASCAR returning to Austin's COTA for second year - austonia ›
- Formula 1 announces Miami Grand Prix, COTA no longer only U.S. ... ›
- Travis County to vaccinate 3k at COTA drive-thru event - austonia ›
- W Series announce F1 partnership race at COTA in 2021 - austonia ›
Related Articles Around the Web
