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Gen Z is choosing Austin over other tech hubs like Denver and NYC


Austin is winning over zoomers, zillennials and other young talent as they settle here at the start of their careers.

LinkedIn data shows millions of entry-level hires and found that Austin had a whopping 21% increase in entry-level hiring between 2020 and 2021—beating out others like Denver which saw a nearly 12% rise and New York City with an almost 11% increase.

With technology and information listed as the top industry in Austin, LinkedIn also notes that the top hiring companies included General Motors, Amazon and Dell.

For a data center sales executive at Dell Technologies that LinkedIn talked to, Austin was the goal even before graduating in 2020. Jack Chamberlin was attending the University of Arizona, and decided that he wanted to make a move here after a short trip.

“Two of my best friends were interning for Oracle and IBM here in Austin, so I visited them for a couple of weeks, got a pulse for the city, fell in love with it and then I decided going into senior year," he said. "I want to be in Austin. It's just a matter of how I'm going to get there."

While early-career workers are getting some experience under their belt in Austin, some may not stick around amid soaring rents and costs of living. For others, like Chamberlin who is from San Francisco and wants to live there again someday, Austin is a nice stop along the way.

“I think because Austin is such a community of transplants, everybody is so open and everybody wants you to be part of their group. Everybody wants to meet new people because they don't know anybody in Austin either.”


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway