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A Halo ad took over the Austin night sky with drones shaped into a QR code

The QR code Paramount+ and Giant Spoon used to lead people to a Halo ad during SXSW. (Dennis Hegstad/Twitter)

A QR code serving as an ad for the new Halo series lit up above the Austin skyline Sunday and Monday night.

The purple light creation involved a swarm of drones put together by streaming service Paramount+ and ad agency Giant Spoon. When scanned, it took users' phones to a trailer promoting the new Halo show based on the Xbox video game about a war between humans and aliens known as the Covenant.

To promote the show, which premiered at the SXSW Film Festival yesterday, a display about as big as two football fields towered above the Fairmont hotel, at 300 feet tall and 600 feet wide.

According to the Hollywood Reporter, the display involved 400 drones was best viewed from Rainey Street and the East Side Tavern. The drones also shifted into other designs like the Paramount+ logo.

The Hollywood Reporter also noted Austinite Dennis Hegstad took photos of the display from his balcony and heard what sounded like a swarm of bees.

Halo The Series (2022) | Official Trailer 2 |

People on the Austin subreddit were quick to make jokes and warn about scanning random QR codes. Some commented that they expected it to be crypto-related. While that wasn’t the case this time, crypto ads are easy to spot throughout Austin.

The show, starring Pablo Schreiber as Master Chief, is set to release next Thursday.


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