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Birkin creator Hermès bringing luxury Parisian fashion to Austin with weekend opening

(Frank Oudeman/Hermès)

The hip South Congress strip is getting a dose of ultra-luxury class as Parisian fashion brand, Hermès, opens this weekend.

The high-end retailer, creator of the iconic Birkin bag that can run upward of $100,000, is opening its two-story shop on Saturday in proximity to other luxury stores in the Music Lane development on South Congress.

Hermès chose Austin for its third Texas location and first in Austin last year, putting the capital city on the fashion map. However, some fear the opening as a sign of a changing identity for South Congress, a once scrappy home for creatives turned luxe haven.

The company says it chose Austin because it is one of the fastest-growing cities in the U.S and is home to live music and tech festivals that draw an international audience year-round.

Past the silk scarves at the front of the store, you'll find a ramp that connects the first floor’s perfume, beauty, jewelry and watch collections to the upper level.

On the upper level, you'll find the equestrian and leather goods and a large shoe salon.

Hermès is also incorporating an Austin flare with local art from Sophie Roach and Laura Lit.

“We are excited to join the local community with our new South Congress Avenue boutique, which will become our third store in the state,” Robert B. Chavez, Hermès USA President and CEO, said. “We look forward to introducing the beauty and quality of our artisan-made collections to Austinites, who appreciate creativity, culture and individuality.”


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