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6 Latina entrepreneurs to keep your eye on in Austin

TK Tunchez, Nancy Flores, Gabriela Bucio, Candace Perez, Reyna and Maritza Vazquez are just a few Hispanic women leaving their mark on the city. (Laura Figi/Austonia)

Just in time for the weather to cool down in perpetually hot Austin, National Hispanic Heritage Month is kicking off today through Oct. 15 and this city has some women to thank.

With more than 33% of the city identifying as Hispanic, the contributions of Austin's Hispanic community are innumerable and present in the everyday lives of residents. So, in celebration of Costa Rica, Nicaragua, El Salvador, Honduras, Guatemala, Mexico and Chile, here are some of Austin's Hispanic women you should know of.

TK Tunchez, Las Ofrendas

Dealing stickers with snarky slogans, multicolored maximalist accessories and wearable art pieces, Etsy store Las Ofrendas is the product of TK Tunchez and the creative spirit that guides her hand.

"The openness, the gemstones, the flowers we get from the earth, everything that generates for us is an offering from our ancestors. And we, as humans, will one day return back into the Earth to be the offering for the next generation," Tunchez told Austonia. "That's what inspires all of the work in the arts that I do, it's about empowerment, it's about creating joy and it's about really creating pieces that help people live their boldest, badass lives."

A lifelong artist, Tunchez was born in Guatemala, not in Texas but to a Texan mother, so she got here as fast as she could. While she struggled at first to find her footing as an artist in Austin, she searched for and thoroughly integrated herself in Austin's community of color.

"You create the road as you walk it, right, so I think for me, as I walk it I'm also providing that road for entrepreneurs, especially people of color," Tunchez said. "They are capable of creating their own businesses, they are capable of creating their own lives, they are capable of creating where their destiny is in front of them, and they need to see examples of that."

Tunchez was never taught how to run a business on her own, so she shares the knowledge she has accumulated through her platforms: Frida Friday ATX and Fuego ATX, intersectional and queer marketplaces that center & support women of color.

"I think that it's really important for us to use these opportunities to give voice to the multiple people that create our communities, and to shine light on the ways that our communities and our ancestors have been resilient," Tunchez said. "I have a lot of pride in being a Latina woman and Latina queer and being able to talk about what makes my culture beautiful to me."

Gabriela Bucio, Gabriela's

The face behind Gabriela's Group—consisting of Mexican restaurant Gabriela's Downtown and Gabriela's South, Instagram-worthy taqueria Taquero Mucho, high-end seafood restaurant Seareinas, all-pink-everywhere cafe Revival Coffee, nightclubs Mala Vida and Mala Santa—Michoacán, Mexico natives Gabriela Bucio and brother Arturo, have taken Austin's entertainment industry by storm.

Having worked in the Austin food industry since 2010, Bucio opened Gabriela's Downtown in 2018 and never stopped working on something new since then. Bucio is extending her help where she can—when Revival Coffee's previous owners began to struggle with rent payments due to the pandemic, Bucio took over the business, remodeled and reopened with the same staff.

As a proud U.S. immigrant, Bucio has said her goal is to give Latin Austinites a place that was made for them while she expands her ventures into the Hispanic community.

Nancy Flores, Austin Vida

After covering Austin's Latin community as the Austin American-Statesman's Community Affairs reporter for more than a decade, Nancy Flores has a profound passion for representing the city's communities of color.

Growing up reading Austin Vida, a former Hispanic-focused publication in Austin, made Flores feel represented, a feeling she wanted to share with the diverse Latin community around her. Flores began to resurrect the publication last fall with monthly Cultura Guides and plans to relaunch the website in the coming months.

"The Latinx community is not a monolithic group, so in a community like Austin where Mexican-American culture is dominant, because that's the population, you don't see as much of the other lands and cultures that make up a big part of the diaspora," Flores told Austonia. "It's important to highlight those nuances and even within the community to learn from each other."

In a city where Hispanic people are prevalent but representation is lacking, Flores works to uplift the people around her by celebrating the contributions and everyday achievements in the Latin community all year, not just this month.

"(Hispanic Heritage Month) is an opportunity to educate yourself a little bit more about the culture and find out how to be supportive and how to be an ally," Flores said. "For us, celebrating that heritage is happening year-round."

Reyna and Maritza Vazquez, Veracruz All Natural

Natives of Veracruz, Mexico, Reyna and Maritza Vazquez learned how to cook from their mother while working at a taqueria. The family moved to Austin in 1999, when the sisters were in their teen years. Even by then, the sisters knew they wanted to leave their mark on Austin cuisine.

Already having learned the value of hard work from the restaurant, the Vazquez sisters were prepared for the workload that came with opening up and saved for years to get their first short-lived food truck in 2006, selling juices and snow cones.

The Vazquez's tried again with a breakfast taco truck in 2008. After gaining a quick reputation for their organic ingredients, fresh salsas and migas, the Vazquez sisters have expanded to six locations, several of them trucks, across the Austin metro area. Most recently, they announced their expansion to Los Angeles with a new food truck called "Hot Tacos," opening this month.

Having received international acclaim for their fresh food and being recognized in the New York Times and LA Times, the Vazquez sisters have earned a well-deserved spotlight. Rest assured, you'll see more from the Vazquez family.

Candace Perez, The Posh Picnic

Prior to COVID, event specialist and Candace Perez and her party-planning company Events by Perez had events planned for all of 2020. When the pandemic hit and postponements turned to cancellations, she became restless and missed her job.

Around April, Austin native Perez started working on an idea to bring parties back safely and stylishly with an elaborate, Instagram-worthy outdoor picnic service called The Posh Picnic.

"I figured COVID was going to be done by Memorial Day. I don't think anybody knew the magnitude and how this was really going to affect us and it really killed the event industry," Perez said. "By April, I was miserable… like, 'I have to do something else. What is something else I can do that's going to be safe and people are going to feel comfortable?"

Her idea was a runaway success and best of all, she was thrilled to be part of people's joyful moments again.

"Pivoting to the picnics, I've been able to incorporate a lot of the vendors that I worked with before, and spread the love," Perez said. "I like to be a part of people's special moments—it fills my heart with joy, like a burst of excitement when I see them walk up to their picnic excited and surprised and you know they're giggling and they love it. I think that picnics are here to stay."

While succeeding in her unique party-planning endeavors, Perez said philanthropy is central to her business. Perez partnered with a fellow business to provide more than 100 hot meals to people during Texas' February Storm and holds seasonal Breakfast with the Grinch events that benefit Partnerships for Children.


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