Four days before it debuts to the biggest television audience in America, Austin-based job finder Indeed has released its upcoming Super Bowl commercial.
The timely 60-second ad takes on a more serious tone than some Super Bowl commercials and instead sends a message of hope to those who found themselves unemployed in the COVID-19 pandemic.
With a cover of Andra Day's song "Rise Up" in the background, the commercial depicts people from all walks of life using Indeed, the world's No. 1 job-finding site, to help pick themselves back up again and find a career.
"We help the ones starting out get jobs," the commercial states, followed by "We help the ones starting over." From recent graduates to those looking for new beginnings, Indeed shows that it has everyone covered in getting back on their feet.
This will be the Austin company's first-ever Super Bowl commercial since its creation 16 years ago.
Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.
"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.
The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny.
The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.
"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.
The Texas French Bread Bakery, located on 2900 Rio Grande Street, has been completely destroyed after a fire erupted on Monday night.
The Austin Fire Department responded to the fire just before 11 p.m., where they arrived to see flames coming from the roof of the bakery. Firefighters fought the fire for about an hour before the roof collapsed.
While no one was injured in the fire, firefighters say the historic building was completely totaled.
Texas French Bread just went up in flames pic.twitter.com/agXqKN3c00
— Jordan (@AimIessFriend) January 25, 2022
AFD determined that the fire was accidental and caused by mechanical failure. AFD said the damages amounted to $1.6 million total: $1.1 million in structural damage and $500,000 in damage to the contents of the bakery.
This year, Texas French Bread will celebrate 40 years of business. Before the bakery occupied the building, it was the Rome Inn, a music venue that hosted 1970s artists like Stevie Ray Vaughan.
Austin's first major league team is ready to extend its reach with a new collaborative sports complex The Pitch, an Austin FC destination packed with local food, beverages and Verde fervor is set to open in Northeast Austin in February.
The Pitch, a collaboration between Austin FC and Karlin Real Estate, among other entities, will be located in the 50-acre Parmer Pond District, which already hosts the club's practice facility St. David's Performance Center.
Dubbed a "true destination" for both soccer fans and the community, The Pitch will consist of multilevel shipping containers designed by Mark Odom Studio that will carve out into a 1,200-seat stadium complete with a soccer pitch made of turf, food and beverage options and a five-acre "Parmer Pond" featuring jogging trails.
Made from multilevel shipping containers, The Pitch will include food and a 1,200-seat soccer pitch made from artificial turf. (The Pitch)
“The launch of Karlin’s new food and entertainment experience will greatly enhance the Parmer development while perfectly complimenting St. David’s Performance Center,” Austin FC founder Anthony Precourt said. "The Pitch... will offer a strong variety of food options and gathering spaces for guests who will utilize St. David’s Performance Center and Parmer Field for a variety of events.”
The Pitch project lead Dave Greeley, who helped come up with the concept, is a former president of Austin FC parent company, Two Oak Ventures.
“The vision behind The Pitch at the Parmer Pond District is to be a first-of-its-kind sports, dining and entertainment destination,” said Dave Greeley, The Pitch project lead and Team Orbis president. “This will be an unmatched experience for Parmer Austin tenants, Austin FC and club supporters, and the community."
With its proximity to the practice center, the venture hopes to contribute to the growing "soccer city" of Austin during Austin FC matches and youth games with the Austin FC Academy hosted at the St. David's Performance Center.
The Pitch hopes to converge both community and club interests with Austin FC. (The Pitch)
In addition to the soccer pitch, stadium and pond, The Pitch will provide a foody experience made by the creative team behind Austin staples like Fareground and Easy Tiger. The complex will offer local bites including:
- Ranger Burger, which offers beers and burgers made from highly-coveted Wagyu beef direct from Ranger Cattle in East Austin
- Ga Roti, which merges flavors from Northern Vietnam with the culinary techniques of France to create a unique rotisserie chicken joint
- Taco Flats, a local taco chain serving Mexico City-style tacos, micheladas and more
- Sand Bar, which fulfills its namesake with beauty cocktails, local beers and a sand volleyball court
- Coffee Club, a coffee shop and bakery
- Corner Kick Bar, the soccer-focused main bar of The Pitch complete with "tunes, TVs and (a) beer garden"
- 12 Austin FC fans get inked up in tattoo marathon - austonia ›
- Austin-based C4 is Austin FC's first Official Energy Drink - austonia ›
- Austin FC announces partnership with Austin Eastciders - austonia ›
- Austin FC's Q2 Stadium is the biggest party in Austin - austonia ›
- Austonia reviews local eats and treats at Q2 Stadium - austonia ›
- Austin FC names new stadium 'Q2 Stadium' in partnership with local ... ›
- Austonia tours Austin FC's brand-new Q2 Stadium - austonia ›
- Here's all the local eats Austin FC is bringing to Q2 Stadium - austonia ›