Four days before it debuts to the biggest television audience in America, Austin-based job finder Indeed has released its upcoming Super Bowl commercial.
The timely 60-second ad takes on a more serious tone than some Super Bowl commercials and instead sends a message of hope to those who found themselves unemployed in the COVID-19 pandemic.
With a cover of Andra Day's song "Rise Up" in the background, the commercial depicts people from all walks of life using Indeed, the world's No. 1 job-finding site, to help pick themselves back up again and find a career.
"We help the ones starting out get jobs," the commercial states, followed by "We help the ones starting over." From recent graduates to those looking for new beginnings, Indeed shows that it has everyone covered in getting back on their feet.
This will be the Austin company's first-ever Super Bowl commercial since its creation 16 years ago.
Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.
"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.
The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny.
The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.
"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.
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