Four days before it debuts to the biggest television audience in America, Austin-based job finder Indeed has released its upcoming Super Bowl commercial.
The timely 60-second ad takes on a more serious tone than some Super Bowl commercials and instead sends a message of hope to those who found themselves unemployed in the COVID-19 pandemic.
With a cover of Andra Day's song "Rise Up" in the background, the commercial depicts people from all walks of life using Indeed, the world's No. 1 job-finding site, to help pick themselves back up again and find a career.
"We help the ones starting out get jobs," the commercial states, followed by "We help the ones starting over." From recent graduates to those looking for new beginnings, Indeed shows that it has everyone covered in getting back on their feet.
This will be the Austin company's first-ever Super Bowl commercial since its creation 16 years ago.
Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.
"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.
The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny.
The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.
"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.
Despite a 2-0 deficit, there was a pot of gold for Austin FC after all as it celebrated its annual Pride Night with rainbows and a 2-2 comeback draw to FC Dallas Saturday night.
After three FC Dallas losses last season, the Dallas derby draw marks the first time Austin FC has tied against its Copa Texas rival. Austin continues to edge over FC Dallas as it sits at 3rd in the MLS West.
Here are the biggest takeaways from the match:
A somber start
Decked out in colorful hues for LBGTQ+ Pride, Verde fans started the match on a somber note as they held up banners to take a stand against gun violence before the match.
As the national anthem began, fans held up banners with the names of each child that was killed in the Uvalde school shooting and a plea to "end gun violence."
The supporters' section was also dotted with Pride flags and a "Bans off Our Bodies" banner in protest of the Supreme Court's decision to overturn Roe v. Wade.
FC Dallas earns a 2-0 lead
That sober tone continued onto the pitch. With midfielder Daniel Pereira's absence due to a red card, the Verde and Black lost two goals to FC Dallas by the 70th minute of play.
FC Dallas played it sneaky for the first half of the match, giving Austin FC plenty of room to hold possession as it waited to strike on a Verde error. That mentality proved dangerous for Austin as Dallas' Paul Arriola took advantage of Brad Stuver's deflection to score the first goal of the night in the 57th minute of play.
Dallas struck once more as Brandon Servant pushed past the Verde line to score the second goal of the match.
Austin FC strikes back
But energy quickly returned to Austin's favor thanks to Designated Player Sebastian Driussi, who scooted past several FC Dallas defenders alongside Moussa Djitte to snag an unlikely first goal for Austin.
A full Verde comeback
Austin's subs proved deadly as momentum returned to the home team toward the end of the match. A well-placed cross from Nick Lima—and a diving header from a fresh-legged Danny Hoesen—helped the team secure the draw with a second Verde goal in the 84th minute of play.
Hoesen, who was Austin's first starting striker last season, has now scored two goals with the team after a yearlong injury stuck him on the bench.
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Hours following the U.S. Supreme Court's ruling to overturn Roe v. Wade, the landmark ruling that guaranteed a constitutional right to an abortion, on Friday, about 1,000 people gathered in Republic Square with signs calling for change.
The rally, organized by the group Rise Up 4 Abortion Rights Texas, started at the federal courthouse on Republic Square on Friday at 5 p.m. before the crowd marched to the Texas Capitol. More protests are expected to ensue over the weekend.
People showed up with all types of signs like Mindy Moffa holding up, "Keep your filthy laws off my silky drawers."
Austin joined cities across the country that saw protests for a women's right to an abortion after the ruling.
According to a recent UT poll, 78% of Texas voters support abortion access in most cases.
Sabrina Talghade and Sofia Pellegrini held up signs directed at Texas laws. A Texas trigger law will ban all abortions from the moment of fertilization, starting 30 days after the ruling. When state legislators passed the trigger law last summer, it also passed laws for more protection of firearms, including the right to open carry without a permit.
Lili Enthal of Austin yells as around 1,000 Texans marched to the Texas Capitol.
From the Texas Capitol, Zoe Webb lets her voice be heard against the Supreme Court ruling.
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