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In this year's Super Bowl broadcast, an Austin powerhouse is taking a step into the spotlight with its first ad during the most-watched television broadcast in the U.S.
Indeed, the No. 1 worldwide job site headquartered in Austin, will air its first Super Bowl commercial since its launch 16 years ago, according to the company. The commercial, debuting in the first quarter of the game on Feb. 7, will showcase real people experiencing the challenges of job searching in a pandemic—and overcoming those challenges.
Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.
"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.
The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny. Multiple individuals behind the scenes have been involved in the creation of previous Super Bowl commercials, including Warren, who worked on the iconic RadioShack commercial, in which the '80s steals the store back.
The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.
"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.
The Indeed office at the Domain. (Indeed)
Indeed has grown to success since 2004, employing about 10,000 employees with about 2,000 locally within its five Austin-area offices. The new Indeed Tower downtown will be its latest addition to the city when it is completed this year.
"As a company that has a headquarters here, hopefully, it will make (Austinites) feel proud that we're part of a community that is helping put people back to work," Warren said.
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Austin is on a rollercoaster that only goes up, according to the new U.S. Census Bureau data that says the city has been the fastest-growing large metropolitan area in the U.S. for a full 10 years.
The data, which was released on Tuesday, said the population between the five counties in the Austin metro area—Travis, Williamson, Hays, Bastrop and Caldwell—increased by 3% since 2019 and 34% since 2010.
Austin still isn't the largest metro area but it does have the fastest population growth compared to other U.S. metro areas with over a million people. In the past decade, the metro population has gone from around 1.7 million to 2.3 million people.
The huge increase in Travis County alone is enough to bring the city closer to the leagues of other big cities, jumping above San Francisco and San Jose, California and Jacksonville, Florida in the ranks of most populous.
An increase of more than half a million people in the metro area puts it as the 29th largest, an increase of one spot from last year.
However, in terms of just population growth compared to last July, Austin was beaten by a few other Texas cities: Dallas ranked first in the U.S. with an increase of 119,748 and Houston took third, gaining 91,078. Austin ranked fourth with a growth spurt of 67,197, averaging out to 184 new people per day including natural increase, or the difference caused by births and deaths.
Overall, Texas gained the most residents out of all other U.S. states.
With companies like Tesla, which has promised to hire 10,000 people at the new Gigafactory, Oracle, Samsung and Google putting down roots in Austin and Texas tax breaks and lack of personal income tax, it's no surprise companies and people are flocking to the Lone Star State.
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This week, Austin FC Head Coach Josh Wolff returns to a team that has his name plastered on their stadium walls.
Wolff, Sporting Kansas City's fourth-place all-time scorer, is returning home to Kansas City, but this time, he's the opponent as Austin FC looks to up their win streak to three straight games.
The MLS is abuzz with Austin FC's quick rise in the standings—predicted to just maybe crack the playoffs, the club is already ninth in Week 4's MLS Power Rankings and fourth in the West. The club is coming off of a breakout 3-1 win over the Colorado Rapids and a slower-paced, but still decisive, victory over Minnesota United FC.
It's only the start, however. The club is facing a few injuries, and Wolff predicts that clubs are going to try to crack the league's golden team. "We want to play a certain way and some teams want to destroy that," Wolff said.
Here's what to expect for Austin FC's fourth-ever match on the road this weekend.
What to expect
A founding MLS member, Sporting KC has been around since they were the Sporting KC Wizards in 1995. They're not having the greatest start, however. KC has given up five goals and scored three so far, most notably losing 3-1 to an on-fire Real Salt Lake on Saturday.
The lone goal they scored was a doozy, though. KC's Khiry Shelton sent a smooth cross along the ground to Gianluca Busio, who, in a clever move, faked out on the pass and let it keep rolling. Kansas' leading striker, Alan Pulido, was there to score his first goal, and the play was completed in a matter of seconds.
Austin FC clearly needs to dismantle the chemistry between Pulido and team. Busio, especially, has been trying to create looks for the club. Kansas City is lacking some bite in their defense, however, and it looks like their back end is sometimes hesitant to go after the ball. Good news for Austin.
Could Austin FC get insights from KC vet Matt Besler, who will most likely join Wolff as a hall of famer after 12 seasons with the club? Wolff says maybe.
"I certainly expect Matt to give us some information, an inside scoop," Wolff said.
If the pattern continues, ATX might see more roughing up of Cecilio Dominguez, who has been targeted after his two-goal breakthrough against Colorado. They can also expect Kansas City and other clubs to start pressing higher up the field, bringing in more physicality and disrupting the club's offensive structure.
Projected starting lineup
Why fix something that isn't broken? Austin FC finally found their stride in midfield with the Holy Trinity of Alex "ringleader" Ring, repeat goal-scorer Diego Fagundez and Designated Player Toto Pochettino. No hate to Daniel Pereira, however. He could easily start too, but it seems as though the 20-year-old will have to wait for that Fagundez fire to burn out before he sees the starting pitch again.
Same goes for right wing. It's a good thing when a team has multiple players who could be on the starting XI, and Rodney Redes is no exception. He stood out in preseason and against LAFC and very nearly scored against both the Rapids and Minnesota, but Jared Stroud is proving a great strategist at the front of the field. He provided the cross that led to Fagundez' goal, and he's threatened goal with a few shots of his own.
Other than that, we can probably expect more of the same. Matt Besler is going head-to-head against his former teammates, and Zan Kolmanic is adjusting to the MLS after former starting left back Ben Sweat tore his ACL two matches ago.
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