Your daily dose of Austin
Smartphone image
×
Make your inbox more Austin.
Local news and fun, every day 6am.
Indeed spreads hope for job searchers in its first Super Bowl commercial

A shot from Indeed's first Super Bowl commercial, providing hope to people struggling to find a job in the pandemic. (Indeed)

In this year's Super Bowl broadcast, an Austin powerhouse is taking a step into the spotlight with its first ad during the most-watched television broadcast in the U.S.


Indeed, the No. 1 worldwide job site headquartered in Austin, will air its first Super Bowl commercial since its launch 16 years ago, according to the company. The commercial, debuting in the first quarter of the game on Feb. 7, will showcase real people experiencing the challenges of job searching in a pandemic—and overcoming those challenges.

Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.

"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.

The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny. Multiple individuals behind the scenes have been involved in the creation of previous Super Bowl commercials, including Warren, who worked on the iconic RadioShack commercial, in which the '80s steals the store back.

The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.

"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.

The Indeed office at the Domain. (Indeed)

Indeed has grown to success since 2004, employing about 10,000 employees with about 2,000 locally within its five Austin-area offices. The new Indeed Tower downtown will be its latest addition to the city when it is completed this year.

"As a company that has a headquarters here, hopefully, it will make (Austinites) feel proud that we're part of a community that is helping put people back to work," Warren said.

Popular

A mortgage banker walks us through the math on purchasing a 'mid-price' Austin home
Shutterstock

So you want to buy a house?

To anyone trying to get on the "housing ladder," it's been a discouraging couple of years as prices skyrocketed in a market crowded with buyers bidding against each other for just about any available home.

Things may be calming down, with the Austin Board of REALTORS reporting fewer sales and more available homes this summer.

Mortgage rates have more than doubled in the last year, from around 3% to well over 6% on a 30-year fixed rate loan, getting even more of a bump this week after the Federal Reserve raised bank rates on Wednesday.

So how affordable are homes right now? That, of course, depends on what you want and how much you're able or willing to pay, but here are some rough estimates of what a typical buyer would pay to buy a $650,000 home, which would be considered "mid-price" in today's market.

Mortgage banker Chris Holland (NMLS 211033) of Austin's Sente Mortgage ran some numbers for Austonia to illustrate a typical purchase.

Keep ReadingShow less
Fall camping: Camp Fimfo Waco offers one-of-a-kind experiences in the heart of Texas
Camp Fimfo Waco

Camp Fimfo Waco, a brand new camping resort, is kicking off football and fall camping season in style! With top-notch amenities, premium accommodations, and 10 weekends of fall fun, there’s no better place to have a fall camping getaway, especially if you’re a Baylor football fan!

Keep ReadingShow less