In this year's Super Bowl broadcast, an Austin powerhouse is taking a step into the spotlight with its first ad during the most-watched television broadcast in the U.S.
Indeed, the No. 1 worldwide job site headquartered in Austin, will air its first Super Bowl commercial since its launch 16 years ago, according to the company. The commercial, debuting in the first quarter of the game on Feb. 7, will showcase real people experiencing the challenges of job searching in a pandemic—and overcoming those challenges.
Jennifer Warren, vice president of global brand marketing and communications at Indeed, told Austonia Indeed's mission—helping people get jobs—has never been more important.
"What we're trying to accomplish is providing hope throughout (people's) journey. Job seeking is tough, it's full of ups and downs, and you need to be determined through those moments and you'll come out the other side with a job," Warren said.
The commercial has been in the works for about three months and reflects the effort of both its in-house creative agency and outside agency partner 72andSunny. Multiple individuals behind the scenes have been involved in the creation of previous Super Bowl commercials, including Warren, who worked on the iconic RadioShack commercial, in which the '80s steals the store back.
The ad comes at the launch of a new campaign that highlights how the company is able to help job seekers in today's challenging market. Warren hopes viewers will see Indeed as more of an ally in the job search during these troubling times. The company will recognize industries, regions and companies with open roles on social media by using the tag #NowHiring.
"After nearly a year of uncertainty and high unemployment, Indeed wants to use this opportunity to remind Americans that there is hope in the job search process," Indeed CEO Chris Hyams said in a press release.
The Indeed office at the Domain. (Indeed)
Indeed has grown to success since 2004, employing about 10,000 employees with about 2,000 locally within its five Austin-area offices. The new Indeed Tower downtown will be its latest addition to the city when it is completed this year.
"As a company that has a headquarters here, hopefully, it will make (Austinites) feel proud that we're part of a community that is helping put people back to work," Warren said.
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