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Texas' first Soho House is now open in Austin, complete with 46 bedrooms, a screening room, a bar/restaurant, and indoor and outdoor space for Austin's creatives to have a home-away-from-home. (Christina Fisher)
While the House's 46 bedrooms and screening room are still in the works, Austonia's Claire Partain and Laura Figi took an exclusive tour around the club's bar, terrace and rooftop pool, all of which opened May 19. Here's an insider's view of the new space, with photos provided by the Austin Soho House itself:
Greens, golds and beiges at the third-floor bar
(Christina Fisher)
Inside the bar, which serves as the hub for social hangouts, DJ features and events, club members will feel right at home among the dusty sage green and beige color scheme. The bar is lined with cushioned green stools, a marble countertop and warm lighting.
Cushy seating for both work and play
(Christina Fisher)
The airy indoor seating area is lined with professionals during the day, but as the sun begins to set, a strict no-laptop policy is employed. Cushy seats, open to groups both big and small, are designed for both times of day, with plenty of space for members of the community to mingle. Windows line the space to merge both indoor and outdoor seating areas.
Vintage furniture, work from local artists and craftsmen and reclaimed lighting
(Christina Fisher)
Brown and beige vintage furniture and lush green vegetation give the room an earthy, Southwestern feel that is somehow authentically Texan. Aged reclaimed floor lamps and glass pendant lights give the space a warm glow.
A full bar menu, from appetizers to gourmet meals
(Christina Fisher)
Soho House's bar serves gourmet kitchen items as well, from homemade Tex-Mex items like guacamole to deluxe pizzas. The Texas-inspired kitchen is led by Chef Dustin Musgrave, a former executive chef at Soho House Chicago.
A lush terrace complete with views
(Christina Fisher)
Soho House worked with local artists and craftspeople to merge both Texas Modernism and Spanish contemporary styles, and it's best seen on the terrace. A wooden pergola hangs overhead, and more seating is nestled in every corner between native Texas plants, with chairs centered around a large tree. The outdoor club space overlooks Austin's Music Lane, with views of the city and more greenery amid the terrace gardens.
The rooftop pool overlooking downtown
(Christina Fisher)
The Soho House rooftop pool hasn't gotten much use in the weeks of rain, but Austonia still got a peek at the house's crown jewel. The House's Spanish feel is embodied by red-and-white tile, while shaded seating equipped with coolers line the entire pool. While taking a dip, club members get a birds-eye view of the city on the third floor.
From spicy to sweet, the bar's drinks have plenty to offer
(Christina Fisher)
Just like the rest of the space, Soho House's bar menu can make club members feel both surprised and at home. For a Texas feel, try the spicy Picante, or stick to a classic Soho House Mule.
After looking at all it has to offer, you might be wondering how you can join. Admission to the club is on the steeper end—membership is $3,500 annually for access to every location and $2,290 for Austin-only entry, and the bar still comes with $14 drinks. Still, the club offers huge discounts to those under 27 ($1,750 and $1,140, respectively), and the space also provides something many consider priceless: for many Austin creatives, it's a one-of-a-kind club perfect for building a community.
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Oracle moved its headquarters to Austin in December 2020. (Shutterstock)
Oracle, which uprooted its headquarters from California to Austin last year, made the top 100 in the 80th slot this year, while Round Rock's own Dell was No. 28. Companies with large ties, including Tesla, Amazon, Apple, Facebook, and Google all cracked the top 100. And despite a tumultuous economic year, each of the Fortune 1,000 companies HQ'ed in Austin saw growth in 2020.
Here's a look at Austin companies that made the Fortune list:
28. Dell Technologies
Dell thrived during the pandemic by helping employees across the country adjust to remote work (Dell/Facebook)
Dell, which has been rooted in Austin since Michael Dell started the company as a University of Texas-Austin student in 1984, made the top 30. The computer manufacturer moved up six slots this year, is listed on the Global 500, and is one of the 100 most profitable corporations in the Fortune 500.
Dell is the second-largest non-oil company in Texas and the sixth biggest company in the state by revenue. As a global power, it is the largest shipper of PC computers in the world.
To cope with the pandemic, Dell decided to double down on work rather than hit the pause button. Dell gained 8,000 more employees in 2020 and employed a record of 165,000 worldwide as it shifted to push 90% of its employees into remote work. The company's emphasis on digitization and mobile technology for consumers during the pandemic paid off—the company had record revenue in 2020.
Dell, with multiple local offices, currently employs around 13,000 people in Central Texas and plans on keeping most of its employees in a remote or hybrid work format.
80. Oracle
Oracle's Austin campus, which is now the company's headquarters, opened in 2018. (Oracle/Facebook)
Oracle, a global corporation that sells database, software and cloud technologies, was one of the major tech companies to announce its relocation of its headquarter to Austin from Southern California in 2020, after establishing a half a million-square-foot facility on East Riverside in 2018.
The corporation rose up two spots to No. 80 on the Fortune 500 in 2021 and is one of the 100 most profitable on the list. Oracle also cracks the Global 500 and is one of 71 Fortune 500 companies to have a female CEO, Safra A. Katz.
During the pandemic, Oracle faced big changes. Aside from moving its headquarters across states, the company began using artificial intelligence, augmented reality and voice commands (instead of "Hey, Siri", think "Hey, Oracle") to help companies move into the cloud.
According to Shailesh Singla, Country Head & Senior Director, Employee Experience/HCM Business at Oracle, the pandemic actually sped up digital technology, especially using AI as a human resources function, by many years.
100. Tesla
Tesla's newest plant, Giga Texas, is set to be completed by the end of 2021. (Tesla Owners of Austin/Twitter)
While electric car giant Tesla hasn't moved its headquarters to Austin (although teased last year), its CEO Elon Musk, has already made the move. The man who called Austin a "boomtown" has plans to manufacture the company's Cybertruck and Model Y products out of the Giga Texas plant, set to be completed later this year in southeast Travis County.
The electric vehicle company just reaches the top 100 in the Fortune 500 list, rising 24 slots in the rankings. The company has seen job growth as Tesla works to employ nearly 10,000 Austin-area residents at the new Texas plant.
Musk famously had run-ins with COVID policies in California, where he was originally located, spurring him to join the California migration in the summer of 2020. Tesla famously struggled in its first decade of existence, but the EV entity grew more than a cult following during the pandemic. In April, the company reported its third consecutive profitable quarter for the first time, and Musk's net worth swelled to $155 billion.
Musk's former company PayPal also cracked the list at 134 on the Fortune 500. Musk used the funds from when the company went public to create the companies for which he is now famous, including Tesla, SpaceX and Neuralink.
523. Resideo Technologies- Fortune 1,000
Resideo Technologies streamlines home security and climate control worldwide. (Resideo Pro/Facebook)
While not quite cracking the Fortune 500 list, Resideo Technologies nearly made the list as a rising star in smart home technologies. The company is the No. 1 global distributor of home security products and employs over 14,000 worldwide. Resideo combines home necessities, including air conditioning, security systems, and water and energy conservation tools to give consumers a holistic product.
The company saw job growth in 2020 despite the pandemic as more consumers spent time at home. Over 15 million systems were installed last year, accounting for $5.1 billion in sales. Resideo bottomed out at the start of the pandemic but saw revenues rise by 10% from January to November 2020, surprising Wall Street investors.
627. Digital Realty Trust- Fortune 1,000
Digital Realty Trust owns two data centers in Austin and has influence worldwide as a real estate investment corporation. (datacenterdynamics.com)
Digital Realty Trust is another global giant that made its way to Austin during the pandemic. The real estate investment entity, which provides data center services worldwide, moved its headquarters to the Texas capital in January 2021 and has since seen revenue grow 32.4% to $1.1 billion just this year.
Only 5% of the company's investments in retail, energy, travel and lodging were at serious risk due to COVID. Although it only employs about a dozen at its Austin headquarters, it has a major footprint in Texas and owns 30 data centers in the state.
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