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Filter me not: Austinites respond to filter ban in Texas


Some of your favorite Instagram filters can’t be used in Texas anymore and Austinites are sounding off on social media.

Meta, Facebook and Instagram’s parent company, announced on Wednesday that certain filters would no longer be available in Texas.

The change is a result of Texas Attorney General Ken Paxton’s lawsuit against Meta, alleging the company uses facial recognition technology that violates laws in Texas. A release from Meta says it stopped using facial recognition tech in November 2021 and denies Paxton’s allegations.

Some Austinites bemoaned the shift, saying some of their favorite filters were now unavailable.

But more often than not, locals joked about the ban.

And some in-between chose to show off some natural beauty.

Finally, some are trying to cash in on the opportunity.

Meta said it plans to create an opt-in system for both Texas and Illinois residents, who are facing the same issues.


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