Never miss a story
Sign up for our free daily morning email...
...and afternoon text update
×
becomeMemberIcon

become a member

graph by Emma Freer

The 2020 Zandan poll found that 47% of respondents think Austin is headed in the wrong direction, which is a radical change from three years earlier

by Rich Oppel

Question No. 1 on the annual Zandan poll gets right to the heart of the issue.

Q: Thinking about Austin today, do you think things are headed in the right direction or off on the wrong track?

The answers:




Wrong track: 47%
Right direction: 39%
Don't know: 14%

That's a radical change from 2017, when the numbers were flipped: Back then, only 35% of Austin-area respondents said Austin was on the wrong track. A majority, 52%, said Austin was on the right track. And 13% said they didn't know.

These numbers have got to give Mayor Steve Adler and members of the Austin City Council pause. And where do they come from?

Peter Zandan, global vice chairman of Hill + Knowlton Strategies, and a long-time Austin resident since 1977, conducted the poll. He has sponsored the survey, which he pays for personally, over the years. His last poll was in 2017.

The poll of 801 Austin-area residents was in the field between February 17 and March 5. The respondents were drawn from the Austin Metropolitan Statistical Area (MSA), which includes surrounding counties.

That 12% increase in residents finding the city on the wrong track was striking to Zandan, who earned master's and doctoral degrees from the University of Texas-Austin.

"This has been a city of optimism and support, and the shift is palpable," he said in an interview. "This reflects a shift in the public and cultural Austin. On some level we thrive, but that success is not for everyone. And you can see the divide by age, length of residence and time here."

To see what Zandan is talking about, just take one response—Austin is on the "wrong track"--and see how that varies among respondents:

All respondents, 47%
Age 18-34, 28%
Age 35+, 55%
City of Austin resident, 43%
Non-resident, 52%
0-5 years in Austin, 35%
6-20 years in Austin, 42%
21+ years in Austin, 57%

Respondents are gloomy about Austin's future. Fully 50% said they thought that in five years living in Austin for most people will be worse. Here, younger people, city residents and newcomers to Austin were more optimistic about the future than older people and residents outside the city but in the MSA.

Is there any happy news in the data? Sure.

Q. Compared to other U.S. cities, do you think Austin is a better or worse place to raise a family? All counted, 42% said better. Across all categories, 39% to 51% agreed. The response was most favorable among new arrivals, with 51% of those here 0-5 years saying yes.

Popular

First score made by LAFC. (Sonia Garcia/Austonia)

Austin FC couldn't find the stamina to fight off a 2-0 loss against LAFC for their inaugural match on Saturday.

The match, which saw No. 21 Austin FC go head-to-head with No. 2 LAFC in Los Angeles, was broadcast nationally on FOX and FOX Deportes.

Keep Reading Show less

Ingredients:

  • 750 ml Tito's Handmade Vodka
  • 16 oz strawberries

Directions: Drop sliced strawberries into glass container filled with Tito's Handmade Vodka. Let sit in the refrigerator for 5-7 days. Once desired flavor is reached remove fruit. Enjoy!

The long-awaited day is here; Austin FC takes the field with LAFC. (Austonia)

It's matchday! Austin FC—Austin's first major league sport team—kicks off its debut season in Los Angeles today after years in the making. We know how much this means to our beloved city and are taking you along with us as we journey to LA!

Austin FC writer Claire Partain and I are excited to bring you game-day coverage straight from the City of Angels. Check back here for updates, and visit our socials: @austonianews for the latest.

5 p.m: Kickoff!

It's finally here! Claire will be updating Austonia's Twitter account live. And we'll post her game recap after the game. Best of luck Verdes!

4:40 p.m: Excitement radiates back home

Watch parties are in plenty supply back home. Austonia's Laura Figi visited Circle Brewing Co. and found a crowd of excited supporters.

4:20 p.m: Austin FC supporters are in the stadium

Although the Banc of California Stadium is hosting the match at limited capacity, we see some green in the stands ahead of kickoff. Just moments away from the Austin FC's debut!

~3:20 p.m: Austin FC's team bus enters the stadium grounds

With a warm welcome from Los Verdes, Austin FC players were welcomed into the Banc of California Stadium.

~1 p.m: Los Verdes in LA

(Rigo Rodriguez/Los Verdes)

Austin FC supporters are making their presence known in LA, including the Los Verdes group.

Los Verdes members started having match-day fun around the area this morning with brunch. We'll be joining them about an hour before the game outside the stadium to share some of their excitement. We'll post immediately to Austonia's Instagram.

11:45 a.m: We landed!

View from hotel room where we're staying; the stadium digital sign can be seen in the right corner. (Sonia Garcia/Austonia)

Switching over to pacific time, we're here and it's almost like no time went by. It's 9:45 a.m. here.

We've been in contact with Los Verdes, an Austin FC supporter group, who is also here in LA counting down to kickoff.

8:20 a.m: LA bound

Like many of you, we've been looking forward to this moment for, let's just say, a very long time. Today, we woke up bright and early, headed to Austin-Bergstrom International Airport and hopped on a flight to LA.

A gloomy day in Austin with a very quiet airport, we're headed to sunny skies in California.

As we wait for the game to start at 4:30 p.m., check out Claire's preview of the game with a predicted lineup and timeline of the long journey to get here.