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The JuiceLand on Martin Luther King Jr. Boulevard was open Sunday amid calls from some employees for improved wages and working conditions. (Emma Freer/Austonia)

Some JuiceLand production facility workers and storefront employees are organizing to demand wage increases, better working conditions (including air conditioning in the warehouse) and pay transparency, among other asks. They are also calling on staff to strike and customers to boycott the Austin-based company until their demands are met.

JuiceLand responded on Saturday. "We are listening," the company wrote on their Instagram story. "JuiceLand crew now makes guaranteed $15 an hour or more companywide."


JuiceLand, which was founded in 2001 by Matt Shook and now has 35 locations in Austin, Houston and Dallas, acknowledged the rising cost of living across Texas and the added stress of the pandemic in an email to employees on Saturday, part of which @juicelandworkersrights shared on social media. "There's no denying that times are tough and financial security means more now than ever," the company wrote.

Organized JuiceLand workers rejected this proposal, according to a recent post on the @juicelandworkersrights Instagram account, and reiterated their demands.

"Cost of living in Austin is rising exponentially and will only continue to get worse with the tech boom," the post read. "$15 is barely a sustainable living."

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