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Exclusive: Kendra Scott and Austin FC partnership 'in the works' after men's jewelry launch

Kendra Scott and CEO Tom Nolan present Scott Bros. by Kendra Scott at Q2 Stadium. (Laura Figi/Austonia)

From a one-woman show to a billion-dollar brand, jewelry entrepreneur Kendra Scott always has something up her sleeve. This time, she's breaking into gender-neutral jewelry and teasing a new partnership.


At the Q2 Stadium on Wednesday, Scott presented her men's and gender-neutral collection, ahead of a major partnership with Austin FC. "It's already in the works," Scott said, giving no other details.

In the meantime, you can shop Scott Bros. by Kendra Scott, designed in conjunction with her three sons, Cade, Beck and Grey. Scott said this collection has been a long time coming since her sons and male colleagues had been asking for jewelry to fit their style. The news comes on the heels of Scott stepping down as CEO, handing the baton to former company president Tom Nolan (Scott is still the executive chairwoman).

"My boys have been part of the family business since day one. I didn't have the resources early on to be away from them, I couldn't afford a nanny, I couldn't do a lot of those things," Scott told Austonia. "So them being engaged and involved was just part of how this business was going to go."

Three of the different styles are named after her boys, with another named after her father, Kenneth, who Scott described as her "North Star." Scott said she named the collection after the important men in her life and dedicated her launch party to celebrating inclusivity.

"We need to celebrate not just the women in our lives, we need to celebrate the men," Scott said. "Scott brothers is about celebrating diversity, inclusion, men. We are not just Kendra Scott, we are now Scott brothers by Kendra Scott."

The collection of bracelets is made with natural stones, each representing something: Banded Agate for stability, calm and balance; Blue Lapis for intuition, self-discovery and honesty; Brown Tiger's Eye for courage, confidence and motivation; and Turquoise Jasper for balance, healing and protection.

Scott's new collection is donating 20% of launch proceeds to the Peyton Manning Children's Hospital Art Therapy Program and going forward, 20% of proceeds from the Cade suite will benefit Shop for Good Giveback to support family and youth organizations.

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