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Exclusive: Kendra Scott and Austin FC partnership 'in the works' after men's jewelry launch

Kendra Scott and CEO Tom Nolan present Scott Bros. by Kendra Scott at Q2 Stadium. (Laura Figi/Austonia)

From a one-woman show to a billion-dollar brand, jewelry entrepreneur Kendra Scott always has something up her sleeve. This time, she's breaking into gender-neutral jewelry and teasing a new partnership.

At the Q2 Stadium on Wednesday, Scott presented her men's and gender-neutral collection, ahead of a major partnership with Austin FC. "It's already in the works," Scott said, giving no other details.

In the meantime, you can shop Scott Bros. by Kendra Scott, designed in conjunction with her three sons, Cade, Beck and Grey. Scott said this collection has been a long time coming since her sons and male colleagues had been asking for jewelry to fit their style. The news comes on the heels of Scott stepping down as CEO, handing the baton to former company president Tom Nolan (Scott is still the executive chairwoman).

"My boys have been part of the family business since day one. I didn't have the resources early on to be away from them, I couldn't afford a nanny, I couldn't do a lot of those things," Scott told Austonia. "So them being engaged and involved was just part of how this business was going to go."

Three of the different styles are named after her boys, with another named after her father, Kenneth, who Scott described as her "North Star." Scott said she named the collection after the important men in her life and dedicated her launch party to celebrating inclusivity.

"We need to celebrate not just the women in our lives, we need to celebrate the men," Scott said. "Scott brothers is about celebrating diversity, inclusion, men. We are not just Kendra Scott, we are now Scott brothers by Kendra Scott."

The collection of bracelets is made with natural stones, each representing something: Banded Agate for stability, calm and balance; Blue Lapis for intuition, self-discovery and honesty; Brown Tiger's Eye for courage, confidence and motivation; and Turquoise Jasper for balance, healing and protection.

Scott's new collection is donating 20% of launch proceeds to the Peyton Manning Children's Hospital Art Therapy Program and going forward, 20% of proceeds from the Cade suite will benefit Shop for Good Giveback to support family and youth organizations.


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway