When Josh Frank built a rudimentary outdoor theater 10 years ago to screen a movie for his then-girlfriend, he didn't realize he was actually building what would become a local institution.
Frank's self-proclaimed "crazy idea" of a mini outdoor theater came to light as he and the woman, now his wife, watched the show. He started to think about how Austin needed a place for drive-in movies that was small and funky, just like the town. That was the beginning of the Blue Starlite Mini Urban Drive-In Theatre.
The theater and its offshoots are now thriving. The coronavirus pandemic has only fueled interest— many movie theaters remain closed, and it's much easier to social distance at a drive-in.
"I like to think that we're not just the hottest ticket in town because we're the only ticket in town, but because for 10 years we've been perfecting the very best drive-in experience," Frank said.
Frank never envisioned his Mueller outdoor theater as more than a one-person operated labor of love. But as the drive-in expanded to locations in Round Rock and the High Rockies, it became a six-employee operation. Now, with the extra work involved in making sure COVID-19 precautions are followed, Frank's payroll has grown to 16.
With the uptick in business, expanding capacity beyond the 20-40 cars each location hosts might seem natural, but Frank is satisfied with his current arrangement.
"What does the modern version of a drive-in need to be?" he said, citing coronavirus concerns. "If you have 200, 300 cars like drive-ins did 40 or 50 years ago, that doesn't help the current problem ... My idea of a modern drive-in was different. It was small. It was cheeky. It was a very intimate and private experience."
Frank and his employees have taken many steps to ensure guests' safety. Those include mandating that guests park their cars in staggered lines, stay in their vehicles, and only lower windows 25% if the occupants do not wear masks. Concessions and restroom facilities vary among locations.
"In this day, especially with the tragedy of the virus, I think this is a hopeful story," said Frank, who owns the drive-in with his wife Jessie and their young son Austin. "We are one of those pre-modern Austin small businesses that opened when there was only one tall building in Austin. And we're still here."
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Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway