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UT athletes racked up over $2 million in NIL deals in first year

Star UT running back Bijan Robinson inked a contract with Lamborghini Austin in the first year of NIL deals. (Bijan Robinson/Instagram)

University of Texas athletes cashed in on over $2 million in the year since collegiate athletes have been cleared to make name, image and likeness deals, according to UT records.

Records obtained by the Austin American-Statesman show that 154 Longhorns sealed 418 NIL deals for a total of $2,039,180 from August 1, 2021 to April 30, 2022.

Here's how each sport stacked up:

  • 94 football athletes racked up nearly $900k in NIL deals, including one contract worth $60k and three deals worth $50k apiece. While UT is not allowed to disclose names associated with compensation, UT star running back Bijan Robinson made waves with six major NIL deals, including a recent contract with Lamborghini Austin.
  • Softball earned its fair share as well with the second-highest NIL value of $295,790 spread among 64 deals.
  • Men's and women's swimming and diving programs each earned around $250k each.
  • Men's basketball athletes inked 71 deals for a grand total of $158,585.
  • And volleyball was the final sport to crack $100k with 26 contracts and over $105k in cash.
Things will continue to ramp up in the Wild-West collegiate NIL space as it nears its second year. This fall, fans will be able to purchase personalized jerseys for the first time, while NIL "collectives" are on the rise, including a $10 million fund to help athletes make new sponsorships.

And while some worry that the new NIL territory could become a hotbed for new recruiting strategies, using deals to entice new athletes is still illegal per NCAA rules.

“Everything that we’ve done, we’ve run by the NCAA to let them know what’s taken place," Texas Athletic Director Chris Del Conte told the Statesman.


Tito's releases (not so?) ugly sweater line for the holidays, profits to charity

Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation

🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway