"Lately I just haven't been feeling quite like myself," Matthew McConaughey says as the star of the latest Doritos SuperBowl commercial.
In fact, he's a two-dimensional version of himself known as "Flat Matthew."
The Austinite narrates and stars in the company's latest comedic ad which showcases the new "Doritos 3D Crunch".
In the 60 second commercial, viewers see a day in the life of the struggling McConaughey, who is pummeled by a football, sucked into a Roomba and invisible to a coffee shop barista. He's even picked on at a Jimmy Kimmel show alongside "The Office" star Mindy Kahling.
"Did you drive here, or did you get here by fax?" Kimmel jokes.
One thing Flat Matthew can do is get into a Doritos vending machine, where a bite of Doritos 3D Crunch helps bring him back to 3D.
McConaughey will join a long list of stars who have made appearances in Doritos' famous Super Bowl ads. Last year, the company placed fourth on USA Today's Ad Meter as singer Lil Nas X and actor Sam Elliott got down to business in an old western dance off.
In a real Jimmy Kimmel interview, McConaughey brought up both the commercial and his partial ownership of Austin FC on a national stage on Tuesday night.
"We are the fighting Verdes," McConaughey said. "The international game of soccer is coming to Austin, and now what we're having fun doing is how we're going to bring Austin to soccer."
The commercial will air in front of the largest television audience of the year on Super Bowl Sunday.
More on Super Bowl ads:
- Austinite Matthew McConaughey announces new book Greenlights ... ›
- Matthew McConaughey on Hot Ones, with host Sean Evans - austonia ›
- Austin FC fans to host Matthew McConaughey in memers-only Q n A ... ›
- Minister of Culture Matthew McConaughey talks preserving Austin ... ›
- Austin-area nurse gets Super Bowl ticket for working in pandemic - austonia ›
- Texans vote McConaughey in latest governor poll - austonia ›
After months of speculation, a new report says political personality Beto O'Rourke is mulling a run for Texas governor that he will announce later this year.
Sources tell Axios the former congressman is preparing his campaign for the 2022 election, where he will likely vie for the position against incumbent Gov. Greg Abbott. The only other candidate that has announced he will take on Abbott for governor is former Texas GOP Chairman Allen West—no Democrats have announced they are running as of yet.
"No decision has been made," Axios reports David Wysong, O'Rourke's former House chief of staff and a longtime adviser, said. "He has been making and receiving calls with people from all over the state."
A new poll from The Dallas Morning News and University of Texas at Tyler shows O'Rourke is narrowing the gap between himself and Abbott's prospects for governor. In the poll, 37% said they'd vote for O'Rourke over Abbott, while 42% said they'd vote for Abbott.
Abbott has been in the hot seat due to his handling of COVID-19 and the signing of landmark legislation into law, including new abortion and voting rights laws; 54% of poll respondents voted they think the state is headed in the "wrong direction." Still, Texas hasn't had a Democrat as governor since the 90s.
O'Rourke's people-focused approach to the 2018 Senator race, which he lost to Sen. Ted Cruz, gave him a widespread following and many hoped he'd throw his hat into the ring since he said he was considering it earlier this year.
"We hope that he's going to run," Gilberto Hinojosa, the state chair of the Democratic Party, told Axios. "We think he'll be our strongest candidate. We think he can beat Abbott because he's vulnerable."
Austin rapper Jordi Esparza may not have won the 2021 Red Bull Batalla, the world's largest Spanish freestyle rap competition, but for a spirited two rounds, the 22-year old Mexican native looked like he had every right to.
On Saturday evening in Los Angeles, the event itself looked like Cobra Kai meets Star Search with graphics adding a very Batman Beyond aesthetic. Over a dozen rappers hoping to represent the U.S. in the international round of the competition took to the stage with in-your-face jabs at accents, sexual orientation and odors, among other things.
This was Esparza's second rodeo; he had placed third at the 2020 National Finals, automatically securing him a spot this year.
However, things were different this year. He was not nervous about the contest. Unlike in 2020, when he made his Red Bull Batalla debut, the anxiety of the event led him to "feeling so bad."
Affecting a casual calm, the locally-based landscaper said he just felt "so relaxed, so happy" and primarily wanted to "enjoy everything."
Choosing his first-round opponent, Esparza, whose stage name is Jordi, elected to go against LA-based Boss.
Esparza freestyled an attack on his opponent's weight and cholo style of dress.
Boss—bracketing his Latin freestyle with English appeals to the crowd—mocked Jordi's lack of education, made fun of how clean Jordi's shoes looked and suggested that Jordi just came back from a Footlocker.
That first round went to Jordi.
But his next opponent Eckonn would prove to be his undoing.
Eckonn compared Jordi to Hannah Montana, while Jordi soulfully explained that he had learned from the best.
Esparza's verbal dexterity is matched by a rattling rhythm and a game face that is as mawkish as it is mockish. The overall effect is that of an underdog with bite.
Eckonn beat Esparza in that round with the overall championship going to Palm Beach-based rapper Reverse.
However, Esparza was just happy to be there. He recently told Austonia going to the finals again was a dream come true—a pinnacle that he said he won't know how to top.
With his nimble jabs and sneaky prowess, honed from pop culture and the swagger of a young working man hungry to be more, Jordi Esparza is just getting started.