"Lately I just haven't been feeling quite like myself," Matthew McConaughey says as the star of the latest Doritos SuperBowl commercial.
In fact, he's a two-dimensional version of himself known as "Flat Matthew."
The Austinite narrates and stars in the company's latest comedic ad which showcases the new "Doritos 3D Crunch".
In the 60 second commercial, viewers see a day in the life of the struggling McConaughey, who is pummeled by a football, sucked into a Roomba and invisible to a coffee shop barista. He's even picked on at a Jimmy Kimmel show alongside "The Office" star Mindy Kahling.
"Did you drive here, or did you get here by fax?" Kimmel jokes.
One thing Flat Matthew can do is get into a Doritos vending machine, where a bite of Doritos 3D Crunch helps bring him back to 3D.
McConaughey will join a long list of stars who have made appearances in Doritos' famous Super Bowl ads. Last year, the company placed fourth on USA Today's Ad Meter as singer Lil Nas X and actor Sam Elliott got down to business in an old western dance off.
In a real Jimmy Kimmel interview, McConaughey brought up both the commercial and his partial ownership of Austin FC on a national stage on Tuesday night.
"We are the fighting Verdes," McConaughey said. "The international game of soccer is coming to Austin, and now what we're having fun doing is how we're going to bring Austin to soccer."
The commercial will air in front of the largest television audience of the year on Super Bowl Sunday.
More on Super Bowl ads:
- Austinite Matthew McConaughey announces new book Greenlights ... ›
- Matthew McConaughey on Hot Ones, with host Sean Evans - austonia ›
- Austin FC fans to host Matthew McConaughey in memers-only Q n A ... ›
- Minister of Culture Matthew McConaughey talks preserving Austin ... ›
- Austin-area nurse gets Super Bowl ticket for working in pandemic - austonia ›
- Texans vote McConaughey in latest governor poll - austonia ›
- Football fiestas: Where to spend your Super Bowl Sunday - austonia ›
Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.
There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.
All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.
🗓 All weekend
Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities
All weekend 6 p.m - 10 p.m | 📍Waterloo Park
This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.
6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703
This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.
10 a.m - 11 a.m | 📍 Metz Park
Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.
Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.
11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway