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Luxury Austin-based jewelry brand opens flagship shop on South Congress

Nak Armstrong has opened a flagship store for his namesake brand on South Congress. (Nak Armstrong)

South Congress is getting more luxe by the minute with Soho House Austin debuting earlier this year, pristine handbag brand Hermes announcing it would open next year and Nak Armstrong opening its doors most recently.


Award-winning designer Nak Armstrong is celebrating the 10th anniversary of his namesake jewelry brand by opening a flagship boutique next to Austin's new Soho House, where it will be the only local brand in the development.

Opening on South Congress' newest development Music Lane, Nak Armstrong Fine Jewelry opened its doors for the first time last week. The new store carries Armstrong's entire collection, including his diffusion line, Nakard. Though it is Armstrong's first freestanding store, he has been featured in boutiques like Bergdorf Goodman, Barneys New York and Net-A-Porter.

A designer with a background in architecture, Armstrong has made a name for himself with his signature "stone plissé" setting that imitates ruched fabric and pixelated foliage-inspired designs. The store was designed to emulate Armstrong's complex design with geometric nuance, the brand's signature muted chartreuse and natural influences.

The store has been in the making for three years, as Armstrong sought to create a place that radiated a laid-back atmosphere and felt like Austin. Walking in, you'll see plenty of chartreuse velvet, hand-cut mosaic floors made with terracotta as a nod to Austin's Latin influences and Milanese accents, all brought to life by a team of Austin-based artisans and designers.


"Austin is so informal in some ways, yet people are craving another interpretation of that— something luxe but approachable," Armstrong said. "(It's) like a beautiful residence you wouldn't want to leave."

The jewelry boutique is nestled between Soho House and St. Cecelia Hotel and Residences in a long space where they house jewelry along parallel narrow walls. The space will open up a variety of events, like designer meet and greets, new collection launches, local art collaborations and upcoming 10th-anniversary celebrations according to a press release.

"Austin is not only a place that has fostered and supported my work, but it has also become a dynamic luxury market," Armstrong said. "If you had told me only a few years ago that South Congress was going to transform into a place that could support brands like mine, I wouldn't have believed you. You can feel the shift, and it's exciting to be a part of it."

The store is open from Tuesday-Saturday 11 a.m.-6 p.m.

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Tito's Handmade Vodka

Show your love for Tito's and for the community this year with a wide selection of not that ugly, uglyish, ugly, uglier, and ugliest holiday sweaters.

There's lots choose from, and plenty of accessories like scarves and socks, plus gear for your dog, too.

All of the items can be purchased online or at the Love, Tito’s Retail Store in Austin, TX. 100% of all net proceeds from online or in-store purchases go to one of the nonprofits we’ve teamed up with.

Click here to see the entire collection in the Tito's store.

Mac and Cheese Fest and Free Art Exhibit
Waterloo Greenway, Good Vibrations Installation


🗓 All weekend

🎨 Creek Show Art Exhibit

Check out this highly anticipated art exhibition with illuminated art along Waller Creek. Tickets are free and the event includes food vendors, dazzling lights, live music, and hands-on activities

All weekend 6 p.m - 10 p.m | 📍Waterloo Park

✨ Mozart's Light Show

This iconic holiday tradition lights up for the first time this holiday season starting this weekend! Reserve your spot for an enchanting light and sound performance, delicious hot cocoa, sweet treats, and some overall fun with your friends or family. The show runs till January 6th.

6 p.m and 9 p.m | 📍Mozart's Coffee Roasters - 3825 Lake Austin Blvd, Austin, TX 78703

🗓 Saturday

🥊 Kickboxing in the Park

This fitness event is free and open to the public. Get your morning started right with a "Fitness in the park" class for kickboxing! The class will be led by certified instructors and is a great way to get a cardio workout in while also honing your self-defense skills.

10 a.m - 11 a.m | 📍 Metz Park

🛍 The Front Market

Support local LBGTQ+ and female artists at this outdoor market with over 150 vendors. Get your holiday shopping out of the way at this event, with vendors for food trucks, handmade goods, raffles, hands on workshops and activities, and more.

11 a.m - 5 p.m | 📍Ani's Day and Night - 7107 E Riverside Drive, Austin, TX 78741

🗓 Sunday

🧀 Mac and Cheese Fest

Did someone say cheese?! If you're like me and always willing to get your hands on a bowl of mac and cheese, then this event is for you. Check out the Mac and Cheese festival happening this weekend to decide which vendor has. the best mac and cheese for yourself, and enjoy the bar with creative cocktails while you're at it. Tickets start at $45.

11 a.m - 3 p.m | 📍Lantana Place - 7415 Southwest Parkway