Social media bots may have influenced the 2016 election, but experts at The University of Texas are more worried about social media influencers changing the outcome of this year's presidential race.
It's increasingly common for digital content creators to participate in the political process. In an interview with WIRED, Samuel Woolley, the propaganda research director at UT's Center for Media Engagement, said influencers are hired by campaigns and even outside groups to convert their large followings into supporters for their candidates.
"The campaigning world is years behind the brand world, and influencer marketing is already huge in the brand world, so I'd be very surprised if this doesn't pick up in the next few years," UT undergraduate research assistant Ana Goodwin told WIRED.
But there are also "nanoinfluencers"—smaller-scale social media celebrities with less than 10,000 followers—who have a more direct relationships with their audience. Woolley said these real users are spreading misinformation the same way bots did during the last presidential election.
"If we're thinking about the ways in which different sorts of strategies and tech gets used in campaigns, nanoinfluencers are definitely among the most novel and problematic," Woolley told WIRED.
Social media platforms are cutting off political advertisements, so influencers are more capable of targeting voters in the last days of the presidential race. Woolley and the Center for Media Engagement published their research findings in mid-October detailing how real people are being paid to sway votes.
"Partisan organizations are leveraging these "authentic" accounts in bids to sway political discourse and decision-making in the run up to the 2020 U.S. elections. Political marketers tell us that they see influencers, particularly those with more intimate followings, as regarded as more trustworthy by their followers and therefore better positioned to change their behavior," the researchers stated in their findings.
And it's not just one political party engaging in this behavior. Both sides of the aisle have paid people who often don't reveal they made money in exchange for influencing their audience.
"Such influencers, far from being 'volunteer digital door knockers,' are paid, highly organized surrogates of political campaigns failing to report this new mode of politicking," the research states. "Social media firms and governments face serious challenges ahead in dealing with this new form of digital propaganda."
This issue represents one challenge in an array of misinformation campaigns. The UT media engagement center has done similar studies recently about political manipulation in encrypted messaging apps, such as WhatsApp and Signal, as well as TikTok shaming in the COVID-19 era.
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Whether you became a home chef when the pandemic began or have always enjoyed crafting delicious meals, it’s undeniable that no home is complete without a cozy kitchen.
Take a peek at these five gems on the market now.
In the South Austin Parten community, this castle-like four-bedroom, three-and-a-half bathroom stunner puts you just minutes from Austin, Dripping Springs and other nearby communities. Stark white and black contrasting features give the interiors a clean look, while a large curving staircase serves as a centerpiece for the ground floor. The chef’s kitchen is spacious, facing the living room and multiple windows, and immediately draws the eye. Upstairs you’ll find a spa-style bathroom, game room with a wet bar and Hill Country Views.This listing is held by Adam Zell and Lexie Zell.
This hyper-modern, 3,300-square-foot Scandinavian-styled home is a paradise for natural light in Hyde Park. With four bedrooms and three-and-a-half bathrooms spread across one story, the home rests on concrete columns to protect from extreme climate conditions. Inside, you’ll find crisp, clean trim in the open-plan kitchen with built-in luxury appliances and a walk-in pantry. Lofty 12-foot ceilings and gigantic windows set the tone, with a wet bar and second living room for entertaining. When you retire to the master bedroom, enjoy a warm bath in the soaking tub or enjoy the multi-output shower.
This listing is held by Austin Stowell.
In the heart of Westlake, this stacked three-story new build is a sprawling 4,483 square feet with five bedrooms and four-and-a-half bathrooms. The home is centrally located and full of natural light, especially on the open concept first floor, which includes the kitchen, casual dining space and living area. The third floor has a bedroom and loft, perfect for the at-home worker.
This listing is held by Jen Templeton and Cheryl Albanese.
This 3,539 square foot, three-bedroom, three-and-a-half bathroom Tarrytown townhouse is newly remodeled but still holds on to its vintage charm. Bright white cabinets, a green accented island and quartzite countertops in the kitchen give the space a cheery feeling. Entering on the second floor, you’ll have to walk downstairs to get to the bedrooms, which include ensuite baths and walk-in showers. The third level bonus room is the perfect place for an at-home office.This listing is held by Cindy Fowler.
Just outside Austin in the sleepy town of Wimberley, the Backbone Ridge Ranch is one of the city’s most “iconic and pristine” properties. On nearly 50 acres of land, the house takes you into nature without getting too far from nearby cities. With 4,369 square feet, six bedrooms and six-and-a-half bathrooms, floor-to-ceiling windows effortlessly light the entire space. You’ll feel like a celebrity chef while cooking in the kitchen, even more so entertaining from the outdoor kitchen and living space. The 33,000-gallon quarried limestone pool is perfect for those hot Hill Country summers!This listing is held by Nicole Kessler.
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Sample some spirits
When: 11:30 a.m. Friday, Saturday and Sunday
Where: Desert Door, 211 Darden Hill Rd. Driftwood
What: Attend Desert Door Distillery’s first Explorer Series of 2022. Guests will be able to sample Caliber on its own or in a delicious cocktail.
Eat some chili
When: 12 p.m. Saturday
Where: Sagebrush, 5500 S. Congress Ave.
What: Enjoy great chili and great music at the 14th Annual Chili Cold Blood Chili Cook-Off. All proceeds will be donated to Health Alliance for Austin Musicians in memory of Nick Curran.
Enjoy some local art
When: 4 p.m. Saturday
Where: Neill-Cochran House Museum, 2310 San Gabriel St.
What: The Neil-Cochran House Museum will host a multi-media art exhibition by Austin artist Nell Gottlieb, titled “Land as Persona: An Artist’s Journey.” Gottlieb works in multiple media to reexamine her coming of age, white and female in the Jim Crow South.
Catch some improv comedy
When: 7 p.m. Sunday
Where: GameOn! ATX, 1515 Dungan Ln.
What: ColdTowne ThrowDowne is an improv comedy tournament between troupes that will take place in front of a live studio audience and streamed live to the world on Twitch.
Catch a Johnny Cash-style show
When: 7:30 p.m. Sunday
Where: Georgetown Palace Theatre, 810 S. Austin Ave.
What: Experience music history with a unique musical about love and faith, struggle and success, rowdiness and redemption, and the healing power of home and family set to the tune of the legendary Johnny Cash.