New opening: LoveShackFancy, 1011 South Congress Ave. 

In its eighth national expansion, LoveShackFancy is taking on the Capital City. With its pink checkered floors, canopy of florals and pink guitars lining the store, this boutique is everything you want in an Instagram background. Plus, it offers vintage band tees, bandanas, mini-skirts and dresses. "The boutique was created for every generation of Austin girls," Founder & Creative Director Rebecca Hessel Cohen said.

Located on South Congress in the Music Lane development, the boutique will open for the first time Saturday with drinks, a photo booth and music.

Lululemon's window installation 

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As the Austin Marathon is set to kick off on Sunday, Lululemon on Music Lane in South Congress is recognizing those putting themselves through the grueling run around town. Names of all marathon participants can be found displayed in the store window.

It's been more than a year since the marathon took place, but the show goes on in a COVID friendly fashion.

Kendra Scott partnership

Kendra Scott announced this week it is partnering with Diligent Robotics, a female-founded A.I. company that created robot Moxi, on its Kendra Cares program. Through the partnership and program, the robot will assist healthcare workers by providing social and emotional support to patients in children's hospitals. The robot will ultimately deliver customized pieces of jewelry to patients that will help minimize risk of exposure to COVID.

New opening: Studs, 1510 South Congress Ave.

Looking to get a new ear piercing and earrings? Studs has expanded outside the New York market and onto South Congress. With more than 1,200 on the waiting list to book an appointment last week, Studs chose to expand to Austin where the owners believe a lot of younger residents would like ear piercings.

The shop uses only curated needles, instead of piercing guns, for a precise piercing that will heal better. And unlike tattoo parlors where most typically go for a piercing, they have a variety of ear accessories in store. Studs opened last week and is operating on an appointment-only basis.

New opening: The RealReal, 11700 Domain Blvd.

What started as a luxury consignment online store has since expanded to 10 brick-and-mortar stores. The RealReal is now operating at the Domain. Brands offered at the store include Gucci, Chanel, Prada and Cartier, among others.