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It’s why some have teamed up with Crossover Health, which has health centers and clinics providing primary care for employees and their families.
The San Clemente, California-based company is planning to open a new health center on Brazos St. in April 2023. Crossover plans to hire about 15 staff for the site to serve 5,000 to 7,000 people at maximum capacity.
They declined to say which companies will use it, but their current partnerships include Amazon, Microsoft, LinkedIn and Meta, which is moving into the Sixth and Guadalupe tower next year.
Founder and chief business development officer Nate Murray finds that some employers are frustrated with healthcare options and buying into the open market. With Crossover, downtown employees will have quick access to primary care services, mental health, physical therapy, health coaching and care navigation.
“You're seeing more— we call them activist employers— stepping up and saying, ‘You know what, I'm done waiting for insurance companies to change, I'm going to start to pick off some of these really important aspects,’” Murray said.
Murray and Katie Higgins, chief revenue officer at Crossover, talked about how Crossover moves away from the fee for service model to avoid transactional visits. Instead, Crossover aims to prioritize preventative care, with Higgins noting that primary care visits have declined in recent years.
“You look at the increase in chronic diseases and other health issues, and it all comes back to not having that foundational primary health relationship with their physician,” Higgins said. “That is the message that we feel most passionate about, that we work with our providers to make sure that they are inspiring their members that they care more. And that I think that is the first step to fixing this industry.”
On a visit to the site of the coming health center, the Crossover team kicked off the remodeling of the space. They tagged the walls with aspects of healthcare that they dislike and want to avoid in their new center, including matters like endless paperwork, long waits, and complexity.
With eight shared health centers across Texas, California and New York and 33 private, on-campus clinics in 11 states, Crossover says they were attracted to Austin because of its employers making it an exciting place to be.
“As we look for those employers who are willing to do things out of the box, and think differently about problems, this density of innovation is an exciting place for us to be able to invest in,” Higgins said.
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